What Imar does

Imar srl ('Ideas Into Metal') is an Italian custom metalworking contract manufacturer founded in 1955 and headquartered in Canavaccio di Urbino (PU), Italy. The company specializes in processing stainless steel (AISI 430, 304, 316), iron, aluminum, copper, and brass into custom components and finished assemblies for manufacturing companies, design studios, and contractors serving the furniture, bathroom/sanitary, aesthetics/wellness, nautical, contract/hospitality, and heating-appliance sectors. Operations are housed in a 20,000 sqm facility (7,800 sqm covered) equipped with five laser cutting systems (TRUMPF Trudisk 3030 and LT8.1 tube laser), CNC bending cells, MIG/TIG/laser welding stations (ISO 9606-1 certified), robotic welding islands, DMG MORI 5-axis and 3-axis machining centers, Citizen and Mazak CNC lathes, CNC edge banding (no mold required), hydraulic/mechanical presses, in-house mirror polishing and satin finishing, and automated sheet/tube warehouses enabling 24/0 production.

Imar operates a sales-led, project-based B2B contract manufacturing model (conto terzi) under a professional-services revenue stream. Pricing is quote-based and not publicly disclosed, determined per project by specifications, materials, batch size, and complexity. The GTM motion is relationship-driven: a direct technical-support team engages customers from 3D design and prototyping through industrialization, leveraging flexibility to serve both small custom batches and industrial-scale production runs. Distribution is exclusively direct B2B — no third-party channel or reseller network. Internationalization is concentrated in European markets, with active growth into Germanophone countries through the EPICA project (€1.14M German orders in 2021, 12.18% of revenue).

Recent strategic emphasis (2019–2025) centers on Industry 4.0/5.0 modernization, sustainability positioning (ISO 50001:2018, gender equality certification UNI/PdR 125:2022, 200 kWp photovoltaic system), and process redesign. Imar is privately held, has no parent company or subsidiaries, and is financed primarily through EU regional development grants (POR Marche FESR 2014/2020) rather than institutional capital. Ownership is not publicly disclosed; the company is founder/family operated.

Name

Imar

Legal name

Imar srl

Website

https://imarsrl.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Imar srl is an Italian contract metal manufacturer (founded 1955) specializing in stainless steel, aluminum, copper, and brass fabrication for furniture, bathroom, nautical, aesthetics, heating, and contract sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Urbino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Contract Manufacturing (Job Work): IMAR generates revenue through custom metalworking services performed on a project-by-project basis for third parties (conto terzi). Services include laser cutting, bending, welding, stamping, turning, milling, edge banding, surface treatments, and assembly. Revenue comes from both small custom batches and large-scale industrial production runs, with quality certification, technical expertise, and delivery punctuality as key value drivers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Imar is a B2B contract metal manufacturer that produces custom metal components and finished products on a job-work (conto terzi) basis for third-party manufacturers, design studios, and contractors. The company works with stainless steel, iron, aluminum, copper, and brass to deliver small custom batches and large industrial production runs across four product families (Bases, Washbasins, Contract solutions, Custom Projects) and eleven in-house manufacturing services from laser cutting and CNC bending to welding, milling, surface treatment, and assembly.

Product overview

Imar is a metalworking company offering custom metal components and products for industry and design. The product portfolio centers on four main categories: Bases (metal bases for furniture), Washbasins (stainless steel and porcelain built-in washbasins), Contract (stainless steel solutions for residential installations), and Realizzazioni (custom metalworking projects). These are complemented by a comprehensive suite of 11 manufacturing services including laser cutting, bending, welding, forming, treatments, assembly, materials processing, turning, milling, CNC edge banding, and technical support. The company operates as a contract manufacturer combining artisanal flexibility with industrial production capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Bases (Basi) Metal bases and frames for armchairs and tables, customizable in finishes, materials, and hole configurations. Produced without requiring molds by using CNC edge-banding technology. Targeted at furniture manufacturers and contract/hospitality projects.
• Washbasins (Lavabi) Built-in washbasins in stainless steel and porcelain, available in multiple finishes. Suitable for bathroom furniture, nautical, camper, and hospitality installations. Targeted at bathroom fixture manufacturers and sanitary ware producers.
• Contract Solutions Simple and functional stainless steel solutions for residential installation contexts including handbasins, consoles, containers, and complementary components. Targeted at hospitality, contract, and residential furnishing projects.
• Custom Projects (Realizzazioni) Custom metalworking projects realized in collaboration with clients, including aesthetic/furniture sector products such as modular washing structures, service carts, massage tables, and barber chairs. Targeted at manufacturers of aesthetics/wellness equipment, nautical components, and heating appliances.
• Laser Cutting (Taglio Laser) Laser cutting services for flat sheets and tubular materials using CO2 and fiber optic technology, including combined punching/laser machines. Capabilities include cutting aluminum up to 15mm, brass and copper up to 8mm. Targeted at B2B manufacturers needing precision cutting of metal sheets and tubes.
• CNC Bending (Piegatura) CNC bending services including robotic bending cells with automatic tool setup and bend control, panelling machines, and manual bending for complex parts. Targeted at B2B manufacturers needing precision metal sheet bending.
• Welding (Saldatura) Welding services including laser welding, manual TIG (6 stations), MIG welding (robotized and manual, 3 robotic islands, 8 manual stations), and spot welding/riveting. Certified welders per UNI EN ISO 9606-1. Targeted at B2B manufacturers requiring certified welding for carbon steel and other metals.
• Forming (Stampaggio) Hydraulic press forming with double-acting presses up to 700 tonnes, and mechanical presses up to 140 tonnes for light metal parts. Targeted at B2B manufacturers requiring large-tonnage forming of metal components.
• Surface Treatments (Trattamenti) Surface treatment services including polishing (manual and robotic lines), satin finishing, calibrating, ultrasonic washing, powder/liquid coating, galvanizing, cataphoresis, and chrome/nickel plating (outsourced). Targeted at B2B manufacturers requiring aesthetic and corrosion-resistant finishes.
• Assembly (Assemblaggio) Assembly and packaging services for delivering fully assembled, sale-ready products with customized packaging options. Targeted at B2B customers needing turnkey finished metal products.
• Materials Processing (Materiali) Metal materials processing including iron, AISI 430, AISI 304, and AISI 316 stainless steel, aluminum, copper, and brass. Targeted at B2B manufacturers across industries requiring diverse metal processing capabilities.
• CNC Turning (Tornitura) CNC turning services using Citizen L20 XII sliding headstock and Mazak MS200Y machines for bar feeding up to 55mm diameter and manual loading for parts up to 300mm diameter. Targeted at B2B manufacturers requiring precision turned metal parts.
• CNC Milling (Fresatura) CNC milling services with DMG MORI DMU 50 (5-axis continuous, 650/520/475mm travel), DMG MORI 3-axis (700x700x500mm), Leader 3-axis (4000x700x500mm), and Cincinnati 3-axis (600x500x200mm). Targeted at B2B manufacturers requiring precision-milled metal components.
• CNC Edge Banding (Bordatura CNC) CNC edge banding without mold investment for shapes from 300mm to 1200mm diameter, including circular satin finishing and custom shape production. Targeted at furniture manufacturers requiring cost-effective custom-shaped bases and frames.
• Technical Support (Supporto Tecnico) Technical support including project development, 3D design and printing, and prototyping services from initial draft through product industrialization. Targeted at design studios, engineering firms, and manufacturers needing development support.

Quantifiable outcome

• 100%+ export growth to Germanophone markets achieved through EPICA project (2019-2021)
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• DMG MORIcoreTechnology or IntegrationDMG MORI supplies advanced CNC machining centers including the DMU 50 (5-axis) and additional 3-axis machining centers for high-precision milling operations.
• e.boost (Veil Energy)supportingTechnology or IntegrationEnergy efficiency software integration in Industry 5.0 perspective, combining machine productivity with actual energy consumption monitoring.
• Metasalute / LILTminorOthersParticipation in primary prevention project organized by Metasalute in collaboration with LILT (Italian League for the Fight Against Cancer) for employee health awareness.
• Confindustria / APAFORMminorOthersParticipation in seminars on inclusion and diversity organized by Confindustria and APAFORM, contributing to internal culture development.
• Patrizio Paoletti FoundationminorOthersAdoption of One Minute Meditation (OMM) technique developed by Patrizio Paoletti for employee wellness and productivity improvement.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Tolix: French iconic manufacturer of steel furniture (chairs, tables, storage) using stainless and powder-coated steel. Comparable because Tolix operates in metal furniture for hospitality and design with similar stainless steel processing and surface finishing requirements to IMAR's specialty.
• Sitia: French designer and manufacturer of metal outdoor furniture (chairs, tables, lounge sets) using steel and aluminum. Comparable because Sitia serves the European contract/hospitality and design segments with metal-based products, overlapping IMAR's customer base in nautical and outdoor furniture supply.

Broad incumbents

• Pedrali S.p.A. Established Italian manufacturer of metal and wood furniture for contract and residential markets, including chairs, tables, and stools. Comparable because Pedrali is a major Italian metals-to-furniture brand serving the same contract/hospitality segment where IMAR is a contract manufacturer of components.
• Emu S.p.A. Italian manufacturer of outdoor metal furniture (steel and aluminum) for residential and contract markets. Comparable because Emu operates in the same Italian metal furniture for hospitality/contract space where IMAR provides custom metalworking services to similar OEMs and design studios.
• Varaschin S.p.A. Italian manufacturer of outdoor metal furniture and contract pieces for hospitality and residential markets. Comparable because Varaschin sources and integrates custom metal components similar to those IMAR produces, operating in the same Italian metal-furniture supply ecosystem.

Direct peers

• Fast Group: Italian manufacturer of hardware and metal components for furniture, including connectors, brackets, and structural elements. Comparable because Fast supplies metal components to furniture manufacturers in the same Italian design and contract furniture value chain where IMAR operates as a contract fabricator.
• MBM S.r.l. Italian manufacturer of metal bases and frames for furniture, including bases for tables and armchairs. Direct peer because MBM operates in the same metal furniture components niche as IMAR's 'Basi' product line, serving overlapping customer segments with comparable CNC and bending capabilities.
• Mep Group: Italian contract metal stamping and fabrication group with multiple production facilities serving automotive, furniture, and industrial customers. Comparable because Mep operates a similar contract metalworking (conto terzi) model with comparable press, laser, and welding capabilities for similar end-use segments.
• Scab Design S.r.l. Italian manufacturer of metal and plastic furniture for indoor and outdoor use, with in-house metalworking capabilities. Comparable because Scab combines metal component manufacturing with finished furniture production, overlapping IMAR's customer base of design studios and contract distributors.

Others

• Sandrini Metalli: Italian metal service center and processor providing stainless steel, aluminum, and special alloys cutting and distribution services. Comparable as an Italian metals ecosystem participant serving fabricators and manufacturers in similar supply chains, though not a direct competitor in finished components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoz2s2byUG5ZFEXDWXl7Ieg
• LinkedInlinkedin.com/company/imar-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imar