Made Easy
Made Easy is a New Delhi-based private coaching institute, founded in 2001, that prepares engineering students for GATE, ESE, and PSU exams via five classroom centers, an online platform, and a portfolio of publications and adjacent verticals.
- Company typePrivate
- Founded2001
- HeadquartersNew Delhi, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Made Easy does
Made Easy is a private engineering competitive exam coaching institute headquartered in New Delhi, India, founded in 2001. It serves students preparing for the Graduate Aptitude Test in Engineering (GATE), Engineering Services Examination (ESE), Public Sector Undertaking (PSU) recruitment tests, and State Engineering Services (SES) examinations. The company has produced top rankers in GATE and ESE for 24 consecutive years, employs between 251 and 500 staff, and operates a multi-format delivery model spanning five physical classroom centers (Delhi, Bhopal, Jaipur, Pune, Hyderabad), a live-online platform (MADE EASY PRIME), an online test series portal, postal study materials, and MADE EASY Publications.
The company has built a subsidiary ecosystem that extends the core engineering coaching brand into adjacent exam and education segments: NEXT IAS targets UPSC civil services preparation, MADE EASY SCHOOL targets the K-12 segment, and MADE EASY Publications monetizes content via books and self-study kits. Revenue is generated through classroom course fees priced at Rs. 82,500–Rs. 122,500 (with the Bhopal center priced below Delhi), online test series subscriptions, publication sales, interview guidance services, and installment payment plans. The National Scholarship Test (NST) functions as a recurring customer acquisition and demand-stimulation funnel.
Made Easy firmographics
Firmographics- Name
- Made Easy
- Legal name
- MADE EASY
- Website
- https://madeeasy.in
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Made Easy is a New Delhi-based private coaching institute, founded in 2001, that prepares engineering students for GATE, ESE, and PSU exams via five classroom centers, an online platform, and a portfolio of publications and adjacent verticals.
- Ownership category
- akta.pro rank
Made Easy industry classification
Industry- Product category
- Engineering Exam Coaching
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep (EDANABAB)
- akta.pro secondary industries
- Test Strategy & Prep Integrated with Admissions (EDAFAMAE), Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Made Easy is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Made Easy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Classroom Coaching Courses: Long-term 1-year classroom courses for GATE, ESE, and SES exams delivered in offline mode at physical centers. Includes regular and flexi (flexible attendance) variants. Revenue is one-time course fee with installment options available.
- Live-Online Courses: Interactive live online courses for GATE, ESE, PSUs, and other engineering exams through MADE EASY PRIME platform. Subscription-based recurring revenue model for course access.
- Recorded/Video Courses: Pre-recorded video courses including tablet courses, module courses, and basics of engineering for self-paced learning. One-time purchase or subscription model.
- Online Test Series: Computer-based test series for GATE, ESE, SSC-JE, RRB-JE and other engineering exams offered through onlinetestseriesmadeeasy.in. Subscription-based access.
- Postal Book Package: Physical study materials and books delivered through postal service for self-study candidates. One-time purchase revenue.
- Book Publications: Reference books for GATE and ESE preparation sold through madeeasypublications.org and retail channels. One-time purchase revenue from theory books, workbooks, and previous year solved papers.
- Interview Guidance Programme: Specialized program for ESE, PSU and M.Tech interview preparation. Additional paid service for students who have cleared written examinations.
- National Scholarship Test (NST): Scholarship test with Rs. 50 registration fee that provides pathway to discounted or free courses. Generates qualified leads while providing financial assistance to deserving students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | GATE 1 Year Classroom Course - Delhi/Saket Center |
| Subscription | Multi-year contract | GATE 1 Year Flexi Classroom Course - Delhi/Saket Center |
| Subscription | Multi-year contract | GATE + SES 1 Year Classroom Course |
| Subscription | Multi-year contract | GATE + ESE 1 Year Classroom Course |
| Subscription | Multi-year contract | GATE + ESE 1 Year Flexi Classroom Course |
| Subscription | Multi-year contract | GATE + ESE + SES 1 Year Classroom Course |
| Subscription | Multi-year contract | GATE + ESE + SES 1 Year Flexi Classroom Course |
| Subscription | Multi-year contract | Bhopal Center Courses |
| Subscription | Pay-as-you-go | Installment Payment Option |
| Unit Pricing | One time/ perpetual license | National Scholarship Test (NST) |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Made Easy product offering
Product offeringCore offering
Made Easy is a coaching institute that delivers structured preparation for Indian engineering competitive examinations, primarily GATE, ESE (UPSC Engineering Services), PSUs, SES, SSC-JE, and RRB-JE. It operates classroom centers in five cities, a live-online platform (MADE EASY PRIME), recorded video courses, computer-based test series, postal book packages, and printed publications, supplemented by an interview guidance programme and the National Scholarship Test.
Product overview
Made Easy is a coaching institute offering a multi-modal educational portfolio for engineering competitive exam preparation. The core offerings comprise Classroom Courses (in-person coaching at 5 centers) and Live-Online Courses via the MADE EASY PRIME platform, supplemented by Recorded Courses for self-paced learning. Supporting products include Online Test Series, Postal Book Package, Book Publications (theory books and solved papers), Interview Guidance Programme, and the National Scholarship Test (NST). The company operates digital platforms including the Study Material Portal (study.madeeasy.in), Online Test Series Portal (onlinetestseriesmadeeasy.in), Online Admissions Portal, and Job Box for career notifications. Related initiatives include NEXT IAS (UPSC coaching) and MADE EASY SCHOOL (K-12 CBSE).
Differentiator
Problem solved
Functional benefit
Brands
- MADE EASY PRIME: Live-online courses platform for GATE, ESE, PSUs, SSC-JE, RRB-JE and other engineering competitive exams
- NEXT IAS
- MADE EASY Publications
- MADE EASY SCHOOL
- Online Test Series MADE EASY
- MADE EASY Study Material
Products and services
- Classroom Courses In-person coaching programs conducted at Made Easy centers across India (Delhi, Bhopal, Jaipur, Pune, Hyderabad) covering GATE, ESE, SES, and other engineering competitive exams in regular and weekend batch formats for engineering graduates.
- Live-Online Courses Real-time online instructor-led courses offered through the MADE EASY PRIME platform, covering GATE, ESE, SES, JE/AE, RRB-JE, SSC-JE, and PSU Selection programmes with live interactive sessions for engineering graduates.
- Recorded Courses Pre-recorded video courses including GATE, GATE+ESE, RRB-JE, Basics of Engineering, Tablet Courses, State Exams (Tech), Module Courses, and SSC-JE available for self-paced learning.
- Online Test Series Computer-based test series for GATE, ESE, SSC-JE, RRB-JE, CIL, UPPSC Polytechnic Lecturer, and other engineering exams with real exam-like environment, detailed video solutions, and performance analysis.
- Postal Book Package Physical study materials and books delivered by post covering GATE, ESE, CSE, RRB JE, SSC-JE, and other state engineering exams, published by Made Easy Publications for self-study candidates.
- Book Publications Made Easy Publications produces theory books, workbooks, previous year solved papers, and handbook series for ESE, GATE, and other engineering competitive exams across all disciplines (CE, ME, EE, EC, CS/IT, IN).
- Interview Guidance Programme Specialized coaching for interview preparation for ESE, PSU recruitment, and M.Tech admissions, including mock interviews, group discussion sessions, and personality development training.
- National Scholarship Test (NST) Online proctored scholarship examination conducted twice yearly (October and March) offering up to 100% scholarship on classroom courses and up to 60% on live-online courses for deserving students.
- NEXT IAS (UPSC CSE Coaching) Subsidiary brand offering UPSC Civil Services Examination (CSE) coaching, distinct from the engineering exam focus of the parent Made Easy company.
- MADE EASY SCHOOL CBSE K-12 school located in Delhi and Gurugram, representing an educational initiative beyond competitive exam coaching under the Made Easy umbrella.
Quantifiable outcome
- GATE 2025: 1st Rankers in 5 Streams (CE, EE, ME, IN, ES), 399 in top 100, 59% selections from Classroom & Online Courses
- +3 more outcomes
Companies that use Made Easy
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Made Easy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Made Easy partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Made Easy competitors and assessment
Company assessmentDirect peers
- Unacademy: India's leading online learning platform offering GATE, ESE, and engineering competitive exam preparation through subscription-based live and recorded courses. Directly competes with MADE EASY PRIME on digital delivery, often at lower price points and with greater geographic reach.
- Career Launcher: India's well-known test-prep and education company with programs spanning engineering, MBA, and government exam preparation. Overlaps with MADE EASY on engineering and government job exam categories at both classroom and online levels.
- BYJU's Exam Prep (formerly Gradeup): Online test-prep platform under BYJU'S covering GATE, SSC, banking, and government engineering exams. Competes directly with MADE EASY on online test series and live courses for engineering competitive exams.
- Engineers Academy: India-based coaching institute offering GATE, ESE, SSC-JE, and RRB-JE preparation through classroom and online programs. Competes with MADE EASY on overlapping exam categories and a similar classroom-plus-recorded-course model.
- GATE Academy (by Kreatryx): Online-focused GATE and engineering exam prep platform offering live and recorded courses. Competes with MADE EASY PRIME on digital-first delivery for the same target segment of engineering graduates.
- Physics Wallah (PW): Edtech unicorn that has rapidly expanded into GATE, ESE, and engineering exam prep with low-cost online and offline offerings. Competes head-on with MADE EASY on price-sensitive aspirants and has aggressive physical-center expansion plans across India.
- IES Master (now part of Unacademy): Established GATE and ESE coaching institute that was acquired by Unacademy. Directly competes with MADE EASY in the same engineering competitive exam segments, particularly ESE preparation, and was one of the strongest legacy brands in the category.
- ACE Engineering Academy: Hyderabad-based coaching institute specializing in GATE, ESE, and PSUs with a strong presence in South India. One of the most direct competitors in the same exam categories and a comparable classroom-plus-online model.
Emerging players
- Made Easy (NEXT IAS): Wholly-owned UPSC Civil Services coaching subsidiary of MADE EASY. Listed separately to highlight that UPSC general-studies coaching is a related but distinct business, with a different target audience (graduates broadly, not only engineering) and competitor set (Vajiram, Vision IAS).
- Vedantu: Online tutoring platform expanding into competitive exam segments including engineering and government jobs. Partial overlap with MADE EASY on online delivery and the same engineering-graduate customer base, though not yet a focused GATE/ESE specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Made Easy social profiles
Digital presenceMade Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made Easy leadership team
Management profileNumber of profiles
Made Easy subsidiaries and ownership
Company hierarchySubsidiaries6 records
Made Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made Easy
What does Made Easy do?
Made Easy is a coaching institute that delivers structured preparation for Indian engineering competitive examinations, primarily GATE, ESE (UPSC Engineering Services), PSUs, SES, SSC-JE, and RRB-JE. It operates classroom centers in five cities, a live-online platform (MADE EASY PRIME), recorded video courses, computer-based test series, postal book packages, and printed publications, supplemented by an interview guidance programme and the National Scholarship Test.
Is Made Easy a public or private company?
Made Easy is a private company. It is classified as unknown and is currently operating.
When was Made Easy founded?
Made Easy was founded in 2001. It employs 251 to 500 people.
Where is Made Easy based?
Made Easy is headquartered in New Delhi, India, in the Asia region.
How does Made Easy make money?
Eight revenue lines are on record. Classroom Coaching Courses are the primary driver. The others are live-Online Courses, recorded/Video Courses, online Test Series, postal Book Package, book Publications, interview Guidance Programme and national Scholarship Test (NST).
Who are Made Easy's main competitors?
Direct peers on record are Unacademy, Career Launcher, BYJU's Exam Prep (formerly Gradeup), Engineers Academy, GATE Academy (by Kreatryx), Physics Wallah (PW), IES Master (now part of Unacademy) and ACE Engineering Academy. Emerging players are Made Easy (NEXT IAS) and Vedantu.
Does Made Easy have an API?
No public API is recorded for Made Easy.
What industry is Made Easy in?
Made Easy's product category is Engineering Exam Coaching. Its primary akta.pro industry code is EDANABAB, Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep, with a secondary code of EDAFAMAE, Test Strategy & Prep Integrated with Admissions. Its NAICS code is 611691 and its SIC code is 8200.