Massey's Outfitters

What Massey's Outfitters does

Massey's Outfitters is a privately held, family-owned outdoor recreation retailer founded in 1972 in New Orleans, Louisiana. The company operates three full-service retail locations across the Louisiana market: the original Mid City store in New Orleans (509 N Carrollton Ave), the Towne Center location in Baton Rouge (7519 Corporate Blvd), and the Northshore location in Covington (816 US-190). The assortment spans outdoor and casual apparel, footwear, camping and hiking gear, cycling equipment, paddlesports, travel gear, electronics, vehicle racks, and a backyard and grilling category centered on Big Green Egg products, drawing from a portfolio that includes premium brands such as Patagonia, Arc'teryx, Hoka, On Running, YETI, Hydro Flask, Nalgene, CamelBak, Osprey, Smith Optics, and Oboz.

The underlying technology is traditional brick-and-mortar retail supplemented by an e-commerce storefront powered by Locally.com, which provides inventory visibility, online purchasing, store locator, customer reviews, and omnichannel fulfillment options including buy online pickup in store (BOPIS), same-day local delivery, and ship-to-store. The company layers value-added services on top of merchandise sales, including bike assembly and repairs (Mid City), canoe and kayak rentals (all locations), and Big Green Egg grill assembly and local delivery (Mid City). Pricing is unit-based with no subscription or membership model, spanning from sub-$25 accessories to premium items exceeding $1,700 (e.g., Big Green Egg XL).

Massey's revenue model combines retail merchandise sales with ancillary service revenue. The go-to-market motion is direct-to-consumer with omnichannel fulfillment, complemented by community-led engagement through blog content, a local event calendar, buying guides, and store-specific Instagram accounts. The customer base is fragmented across three primary personas — Outdoor Enthusiasts, Backyard/Grilling Enthusiasts, and Apparel Shoppers — served across the Louisiana market. The company has remained independently owned since founding, with no disclosed institutional investment, acquisitions, or ownership changes.

Name

Massey's Outfitters

Legal name

Massey's Outfitters

Website

https://masseysoutfitters.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Massey's Outfitters is a privately held, family-owned outdoor recreation retailer founded in 1972, operating three full-service retail locations across Louisiana (New Orleans, Baton Rouge, Covington). It sells apparel, footwear, gear, and premium outdoor brands while offering bike repairs, kayak rentals, and grill assembly/delivery services.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

Keywords

• Outdoor recreation retail
• Apparel and footwear
• Camping and hiking gear
• Grilling products
• Bicycle and paddle sports

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Merchandise Sales: Traditional retail revenue from selling outdoor apparel, footwear, gear, and related products across three physical store locations and online. Products include clothing, footwear, camping equipment, cycling gear, water sports equipment, Big Green Egg grilling products, and travel gear.
2. Service Revenue: Revenue from services including bike assembly and repairs, canoe and kayak rentals, and Big Green Egg grill assembly and delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Massey's Outfitters is a multi-store outdoor recreation retailer selling apparel, footwear, camping, cycling, paddlesports, travel gear, and grilling products (notably Big Green Egg) across three Louisiana locations. The business pairs traditional brick-and-mortar retail with omnichannel services including buy-online-pickup-in-store (BOPIS), same-day local delivery, and ship-to-store, complemented by in-store services such as bike assembly/repair, kayak and canoe rentals, and grill assembly and delivery.

Product overview

Massey's Outfitters is a full-service outdoor retail chain with three locations in Louisiana (New Orleans, Baton Rouge, and Covington). The company offers a diverse portfolio of outdoor recreation products organized into several categories: Clothing (men's and women's apparel, accessories, outerwear, swimwear), Footwear (shoes, boots, sandals, running shoes), Outdoor Gear (camping, hiking, cycling, paddlesports), Travel Gear, Backyard/Grilling (centered on Big Green Egg products), and Electronics. The store operates as both a brick-and-mortar retailer and online platform powered by Locally.com, offering buy online pickup in store (BOPIS) and same-day local delivery. Key services include kayak/canoe rentals, bike assembly and repairs, and grill assembly/delivery. Popular brands carried include Big Green Egg, Patagonia, Arc'teryx, Hoka, On Running, YETI, Hydro Flask, Nalgene, CamelBak, and Osprey Packs.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Clothing
• Outdoor Footwear
• Camping and Hiking Gear
• Cycling Gear and Bicycles
• Paddlesports Equipment
• Travel Gear
• Big Green Egg Grills and Accessories
• Backyard and Tailgate
• Coolers and Drinkware
• Outdoor Electronics
• Vehicle Carriers and Racks
• Kayak and Canoe Rentals
• Bike Assembly and Repairs
• Grill Assembly and Delivery

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Locally.comcoreTechnology or IntegrationPowered by Locally.com platform for e-commerce functionality including inventory visibility, online purchasing, store locator, and customer reviews. Provides the technological infrastructure for their omnichannel retail operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sun & Ski Sports: Multi-region outdoor and ski specialty chain carrying apparel, footwear, cycling, paddlesports, and winter gear with in-store service expertise, directly comparable in assortment, customer, and service-anchored model to Massey's.
• Sportsman's Warehouse: Outdoor and sporting goods specialty chain with comparable assortment across hunting, fishing, camping, apparel, and footwear, serving a similar enthusiast customer in regional markets.
• Backcountry: Outdoor specialty retailer with a curated assortment of premium technical apparel, footwear, packs, and gear from Patagonia, Arc'teryx, Hoka, and On — many of the same brands carried by Massey's — targeting a similar enthusiast customer online.
• Academy Sports + Outdoors: Texas/Louisiana-anchored sporting goods and outdoor retailer with overlapping categories (apparel, footwear, camping, cycling, grilling) and the most direct geographic overlap in the Gulf South, competing for the same regional outdoor and lifestyle customer.
• Bass Pro Shops: Outdoor and sporting goods destination retailer (including Cabela's) carrying apparel, footwear, camping, paddlesports, and travel gear at scale, competing for hunting, fishing, and family outdoor enthusiasts in the same regional market.
• REI: Cooperative outdoor specialty retailer with a comparable multi-category assortment of apparel, footwear, camping, cycling, paddling, and travel gear, plus in-store services (bike shop, rentals, classes) and an expert-staff, community-led value proposition mirroring Massey's model.
• Moosejaw: Outdoor specialty retailer with a similar premium assortment of technical apparel, footwear, and gear from Patagonia, Arc'teryx, Hoka, and others, targeting the same active outdoor enthusiast customer online.

Emerging players

• Sierra (TJX): Discount outdoor and activewear retailer carrying overstock and past-season inventory from the same premium brands (Patagonia, Arc'teryx, Hoka, etc.), competing on price for the same value-oriented outdoor shopper.
• Patagonia (Retail): Brand-owned retail and outlet stores that compete head-on with multi-brand independents for technical apparel sales, illustrating the disintermediation risk Massey's faces as Patagonia (a key vendor) sells more direct.

Broad incumbents

• Dick's Sporting Goods: National sporting goods generalist with overlapping categories across apparel, footwear, camping, cycling, and grilling, offering broader assortment and stronger pricing power than a 3-store independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/masseysoutfitters
• Xx.com/masseysoutfitrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massey's Outfitters