Berry Financial Group

What Berry Financial Group does

Berry Financial Group, Inc. is an independent, family-owned financial services practice founded in 1987 by Richard A. Berry, headquartered in Myrtle Beach, South Carolina with additional offices in Dillon, SC and Leland, NC. The firm employs 18 professionals serving 3,000+ clients and specializes in retirement-focused financial planning for pre-retirees and retirees across the Carolinas. Its service offering spans nine core practices: Income Planning, Asset Management, Medicare Supplements, Life Insurance Planning, Retirement Strategies, Long-Term Care, Estate Planning, Social Security Analysis, and Tax Services, delivered through a credentialed team holding CFP, CLU, ChFC, RICP, and CLTC designations. Operational control rests with the Berry family — Richard Berry as President, Jan Berry as Vice President, Anna Berry as Chief Operating Officer — with additional family members in operations and client communications roles.

The firm's technology stack is intentionally light: there are no proprietary platforms, no AI/ML capabilities, and no mobile applications; the only technology reference is software-assisted Social Security analysis. Berry Financial operates a traditional commission- and fee-based revenue model, earning advisory fees plus insurance commissions and trails on annuities, life insurance, Medicare supplement policies, long-term care coverage, and investment products placed through multiple carriers. Pricing is not publicly disclosed; the firm offers free, no-obligation initial consultations and bills on a per-product basis through carrier compensation structures.

Its go-to-market is relationship-driven and event-led. The firm acquires clients primarily through complimentary dinner and lunch seminars at venues such as Ruth's Chris Steak House, TopGolf, and the Myrtle Beach Pelicans stadium; college-based seminars delivered by Reid Mathews at Coastal Carolina University and Horry Tech; structured referral incentives (quarterly prize drawings, $30 gift cards, annual appreciation events); and direct in-office consultations. A co-located partnership with Haden Toothman Law Group integrates estate planning legal services (wills, trusts, powers of attorney) into the client workflow. The firm maintains South Carolina Agency Code 142256 and active NC Department of Insurance licensing and is a member of three regional Chambers of Commerce.

Name

Berry Financial Group

Legal name

Berry Financial Group, Inc.

Website

https://berryfg.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Berry Financial Group is a family-owned independent financial services practice founded in 1987 in Myrtle Beach, SC, serving 3,000+ pre-retiree and retiree clients across the Carolinas with retirement income planning, asset management, Medicare supplements, life and long-term care insurance, Social Security analysis, and estate planning.

Ownership category

akta.pro rank

NAICS

Finance and Insurance (52)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Retirement Income Planning & Decumulation Advisory (FSAEABAD)

akta.pro secondary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Retirement planning services
• Life insurance planning
• Annuity income planning
• Medicare supplement insurance
• Estate planning services

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory and Planning Fees: Berry Financial Group generates revenue through advisory fees and commissions on financial products including annuities, life insurance, Medicare supplements, and investment products. As an independent financial services company, they offer products from multiple carriers and receive compensation through trails, commissions, and fees on products placed.
2. Insurance Product Commissions: Revenue from Medicare supplement insurance, life insurance, long-term care insurance, and estate planning products. The firm works with multiple insurance carriers to provide products suited to retiree needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Berry Financial Group is an independent financial services company that sells retirement-focused financial products and advisory services to pre-retirees and retirees. It earns revenue through advisory fees and commissions on annuities, life insurance, Medicare supplements, long-term care insurance, and investment products from multiple carriers, delivered through personalized planning across income, asset management, Social Security, legacy, and estate needs.

Product overview

Berry Financial Group is an independent financial services company offering a comprehensive suite of retirement-focused services through a network of financial professionals. The company provides eight core offerings: Income Planning, Medicare Supplements, Life Insurance Planning, Retirement Strategies, Long-Term Care, Estate Planning, Social Security Analysis, and Asset Management. These services work together to help pre-retirees and retirees build, protect, and preserve their assets through personalized wealth management strategies, insurance products, and retirement income planning. The company operates from three office locations serving clients in North and South Carolina.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3000+ clients served across three office locations
• +1 more outcomes

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Haden Toothman Law GroupcoreStrategic or Co-development PartnerBerry Financial Group has partnered with Haden Toothman Law Group for estate planning services. The law firm is located across the street from Berry Financial's Myrtle Beach office, facilitating close collaboration. Haden Toothman Law Group helps BFG clients with wills, trusts, and power of attorney documents. BFG clients receive preferred service when mentioning their BFG relationship (calling 843-839-3167). The partnership provides comprehensive retirement and estate planning services to shared clients.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/berryfinancialgroup
• LinkedInlinkedin.com/company/berry-financial-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berry Financial Group