Geronimo Creek
Geronimo Creek is a privately held Los Angeles grip and electric equipment rental company serving film and commercial productions since 2002, offering grip, lighting, power generation, DMX control, and fully equipped grip trucks and vans via a quote-based direct rental model.
- Company typePrivate
- Founded2002
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Geronimo Creek does
Geronimo Creek is a privately held grip and electric equipment rental company serving film and commercial production in the Los Angeles market since 2002. The company is owned by a Los Angeles-based union gaffer, and its staff work both on production sets and in the warehouse, embedding hands-on technical expertise into the rental experience.
Its core offering is organized into two main categories — grip equipment (C-stands, stands, flags, reflectors, overheads, rigging, camera support and dollies, sandbags, wood products) and electric/lighting equipment (LED, HMI, tungsten, fluorescent/Kino Flo, automated lighting, and lighting control devices) — complemented by a fleet of grip trucks and vans ranging from 1-ton cargo vans to 5-ton studio trucks, and ancillary inventory covering power generation and distribution, DMX/network control, precision light and color meters, and portable power stations. The company is positioned as the West Coast's largest provider of LiteMovers for automated lighting control.
Geronimo Creek operates a direct-to-consumer rental model: customers request quotes via the website or phone, then pick up equipment at the Los Angeles warehouse or receive delivery to the production site. Pricing is not publicly disclosed and is quote-based by project duration and equipment selection. The company markets through its website blog and organic social channels (Facebook, Instagram, Vimeo) and has launched a Gaffer Partnerships program to formalize relationships with working union gaffers as a referral channel. It has no disclosed institutional investors, no parent company, and no publicly reported revenue.
Geronimo Creek firmographics
Firmographics- Name
- Geronimo Creek
- Legal name
- Grip and Electric Equipment Rentals in Los Angeles
- Website
- https://geronimocreek.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geronimo Creek is a privately held Los Angeles grip and electric equipment rental company serving film and commercial productions since 2002, offering grip, lighting, power generation, DMX control, and fully equipped grip trucks and vans via a quote-based direct rental model.
- Ownership category
- akta.pro rank
Geronimo Creek industry classification
Industry- Product category
- Film Production Equipment Rental
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Set Operations & Facilities Support (Power, Generators, Site Services) (MPADAFAF)
Keywords
Where Geronimo Creek is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geronimo Creek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental: Rental of grip equipment, lighting equipment, generators, and grip trucks/vans to film and commercial production companies. Customers pay rental fees based on duration and equipment selected.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Geronimo Creek product offering
Product offeringCore offering
Geronimo Creek supplies grip equipment, lighting equipment, and grip trucks on a rental basis to film and commercial production companies. The company supports on-set production needs for working productions in the Los Angeles area. Rentals are arranged through direct contact via the company website and phone.
Product overview
Geronimo Creek is a grip and electric equipment rental company serving the Los Angeles film community since 2002. The company offers a comprehensive portfolio of equipment organized into two main categories: Grip Equipment (stands, flags, reflectors, rigging, camera support) and Electric/Lighting Equipment (LED, HMI, tungsten, fluorescent lights). Their services include fully-equipped grip trucks and vans ranging from 1-ton to 5-ton capacity, power generation and distribution (portable generators, tow plants, cam-lok/bates cables, distribution boxes), DMX and network control infrastructure, and precision light/color meters. The company is known for modernized grip packages and maintains the West Coast's largest fleet of LiteMovers for automated lighting control.
Differentiator
Problem solved
Functional benefit
Products and services
- Grip Equipment Rental Rental of grip equipment (c-stands, flags, frames, dollies, and similar motion-picture grip hardware) to film and commercial production crews.
- Lighting Equipment Rental Rental of production lighting instruments and accessories to film and commercial productions for on-set illumination.
- Grip Truck Rental Rental of mobile grip trucks outfitted with grip and lighting gear, dispatched to production locations for on-site support.
Companies that use Geronimo Creek
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Geronimo Creek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Geronimo Creek partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
Geronimo Creek competitors and assessment
Company assessmentEmerging players
- Keslow Camera: High-end camera and lens rental house that has expanded into grip and lighting to offer bundled packages to LA productions. An adjacent competitor that increasingly encroaches on Geronimo Creek's bundled truck package positioning.
- LiteGear: Specialty manufacturer and rental supplier of LED lighting for film and TV production. Comparable on the electric/lighting side—particularly the LiteMover-adjacent automated and low-profile lighting category where Geronimo Creek is strongest.
Direct peers
- Cinelease: One of the largest grip, lighting, and generator rental companies serving the U.S. film and TV industry, with a similar product mix (grip trucks, lighting packages, power distribution) and a multi-hub footprint that directly competes for the same productions Geronimo Creek serves in LA.
- Chapman/Leonard Studio Equipment: Designs, manufactures, and rents camera dollies, cranes, and related production support equipment. Direct overlap with Geronimo Creek's camera support, dolly, and grip rigging categories on LA-based productions.
- Movie Movers: Specializes in production truck rentals (star wagons, honey wagons, grip trucks) for film and TV shoots. Highly comparable in the 'truck-as-a-service' component of Geronimo Creek's grip truck and van packages.
- Hollywood Rentals: Long-established LA-based production equipment rental house offering grip, lighting, electric, and production expendables. Direct competitor in the same Burbank/LA market with overlapping product categories and customer base.
Regional players
- Otto Nemenz: Long-established camera and accessory rental house based in Los Angeles serving commercials and features. Comparable as a specialized LA rental house, though with primary depth in cameras rather than grip and electric.
- Hand-Held Films: New York-based camera, grip, and lighting rental house serving the East Coast production market. Comparable product offering to Geronimo Creek but operating in a different geography; useful as a benchmark for what a regional expansion might look like.
- Sim Video International: Canada-based (with U.S. presence) production equipment rental company offering cameras, lighting, and grip packages. Comparable in product mix and customer profile, primarily competing in Vancouver and Toronto production hubs rather than LA.
Broad incumbents
- Barbizon Lighting: Long-standing distributor and rental provider of professional lighting and grip equipment for film, TV, and theater. Comparable on the electric/lighting side, with a broader geographic footprint and integrated sales/rental model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Geronimo Creek social profiles
Digital presenceGeronimo Creek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geronimo Creek leadership team
Management profileNumber of profiles
Profiles1 record
Geronimo Creek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geronimo Creek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geronimo Creek
What does Geronimo Creek do?
Geronimo Creek supplies grip equipment, lighting equipment, and grip trucks on a rental basis to film and commercial production companies. The company supports on-set production needs for working productions in the Los Angeles area. Rentals are arranged through direct contact via the company website and phone.
Is Geronimo Creek a public or private company?
Geronimo Creek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geronimo Creek founded?
Geronimo Creek was founded in 2002. It employs 11 to 50 people.
Where is Geronimo Creek based?
Geronimo Creek is headquartered in Burbank, United States, in the North America region.
How does Geronimo Creek make money?
One revenue line is on record: equipment Rental.
Who are Geronimo Creek's main competitors?
Emerging players on record are Keslow Camera and LiteGear. Direct peers are Cinelease, Chapman/Leonard Studio Equipment, Movie Movers and Hollywood Rentals. Regional players are Otto Nemenz, Hand-Held Films and Sim Video International. Barbizon Lighting is listed as a broad incumbent.
Does Geronimo Creek have an API?
No public API is recorded for Geronimo Creek.
What industry is Geronimo Creek in?
Geronimo Creek's product category is Film Production Equipment Rental. Its primary akta.pro industry code is MPADAFAF, Set Operations & Facilities Support (Power, Generators, Site Services). Its NAICS code is 5324 and its SIC code is 7350.