What Kablan AG does

KABLAN AG is a 100% Swiss family-owned industrial distributor of electrical cables, data and fiber optic cables, custom cable assemblies, and flexible plastic installation conduits, headquartered in Ostermundigen, Canton Bern, with three additional warehouse/distribution sites in Bolligen, Deisswil, and Rümlang (Zürich) to enable 48-hour nationwide delivery. The company serves five core B2B segments — electrical installation contractors, energy and utility companies, telecommunications providers, construction firms and general contractors, and industrial/commercial businesses — through a direct sales model combining a login-protected webshop (shop.kablan.ch), telephone and email ordering, and personal-account service. Its product portfolio centers on cables cut to customer-specified lengths (with free labeling for orders ≥6 mm² and ≥100 m), Swiss-made patch cables and panels, KRFWG installation tubes in three performance tiers (KERI-SPRINT 1250N, FLEX 1000, PLICA UV-flex 750N), and fire-rated B2ca cables; it holds ESTI, Achilles, VKF, and TÜV certifications supporting compliance with Swiss construction and electrical standards. KABLAN monetizes primarily through one-time hardware sales of cables, conduits, and accessories, supplemented by logistics services (site delivery, empty drum collection) and free professional training programs for customers. The company has a sister-company relationship with A. Steffen AG, operates its own mobile app, and recently added the KABLAN Jack Keystone module and a Prysmian Group fiber optic partnership to its offer; ~130 employees support operations, and no external funding or institutional ownership is disclosed.

Name

Kablan AG

Legal name

KABLAN AG

Website

https://kablan.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Switzerland-based, family-owned industrial distributor of electrical cables, data and fiber optic cables, custom cable assemblies, and KRFWG installation conduits, serving electrical installers, telecom, utilities, construction, and industrial clients across Switzerland via a webshop, direct sales, and 48-hour nationwide delivery from four warehouse locations.

Ownership category

akta.pro rank

Product category

Electrical cable and conduit distribution

NAICS

Electrical Equipment Manufacturing (33531), Communication and Energy Wire and Cable Manufacturing (33592), Wiring Device Manufacturing (33593)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Cable Management & Raceway Systems (conduits, trunking, cable trays, ducts, fittings) (IMAGAEAD)

akta.pro secondary industries

Low-Voltage Wiring (Data/CAT6, Coax, Phone) (HSAOADAI), Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes) (EUADADAC)

Keywords

• Electrical cable supply
• Installation conduit systems
• Fiber optic cables
• Cable assembly services
• Network infrastructure cables

Headquarters

HQ city

Ostermundigen

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cable and Wire Sales: Sale of power cables, data cables, fiber optic cables, and specialty cables. Products are cut to customer specifications, with customers paying only for what they need.
2. Installation Conduit Systems: Sale of KRFWG installation pipes including KERI-SPRINT, FLEX 1000, and UV-flex product lines, along with accessories like connectors, couplings, and sealing plugs.
3. Custom Cable Assembly (Konfektion): Custom cable assemblies and configurations tailored to customer specifications.
4. Training Services: Technical training and workshops on topics including fiber optics, copper cables, construction products regulation, network technology, and universal communication cabling. Free for KABLAN customers.
5. Logistics Services: Construction site logistics including delivery directly to construction sites, empty packaging collection, and site organization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kablan AG distributes electrical power cables, data and fiber optic cables, KRFWG flexible plastic installation conduits, and custom cable assemblies to professional electrical installers, construction companies, and utilities across Switzerland. The company cuts cables to customer-specified lengths, provides complimentary cable labeling for qualifying orders, and delivers from multiple warehouse locations within 48 hours nationwide. Complementary offerings include construction accessories, distribution network components, training programs, and logistics services such as construction site delivery and empty cable drum collection.

Product overview

KABLAN AG is Switzerland's leading cable supplier, offering a comprehensive portfolio of electrical installation materials organized into core product categories: Kabel (power and data cables), LAN (network infrastructure including fiber optic cables from partner Prysmian), Konfektion (custom cable assemblies with Swiss Made certification), and Rohre (KRFWG installation tubes in three series: KERI-SPRINT 1250N for heavy-duty applications, FLEX 1000 for color-coded installations, and PLICA UV-flex 750N for outdoor/UV applications). The company provides logistics services with 48-hour delivery, professional training programs, and operates multiple warehouse locations (Ostermundigen, Bolligen, Deisswil, Rümlang) for nationwide coverage. Recent product launches include B2ca fire-rated cables and the KABLAN Jack Keystone module for high-speed network connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Kabel (Cables) Wide range of power cables, including strong current and low voltage cables, custom cut to customer specifications with free labeling for orders above 6 mm² and 100 m. Targeted at professional electrical installers and construction companies in Switzerland.
• LAN / Netzwerk (LAN / Network) Data cables and fiber optic cables for network infrastructure, including products supplied through the Prysmian Group partnership for fiber optic (LWL) solutions. Designed for telecom providers, IT network installers, and enterprise network deployments.
• Konfektion (Cable Assembly) Custom cable assembly services including patch cables and patch panels, manufactured in Switzerland (Swiss Made) for professional installers requiring ready-to-install assemblies with short transport routes.
• KRFWG Installationsrohre (KRFWG Installation Tubes) Flexible, flame-retardant plastic protective tubes (Kunststoffschutzrohr) for electrical installations, available in three series: KERI-SPRINT (1250N), FLEX 1000 (1000N), and PLICA UV-flex (750N). Designed for professional electrical installation contractors.
• KERI-SPRINT 1250N High-quality gray 1250N Kunststoffschutzrohr with halogen-free, non-flame-spreading properties and a high-glide inner layer for easy cable installation. TÜV certified and VKF approved with BKZ 5.2 rating.
• FLEX 1000 Series Robust 1000N colored Kunststoffschutzrohr with halogen-free and non-flame-spreading properties. Available in multiple colors (Yellow, Green, Blue, Violet, Brown, Red, Black) for color-coded installations. TÜV certified with BKZ 5.2 rating.
• PLICA UV-flex 750N UV-resistant black Kunststoffschutzrohr made of modified PVC with high-glide inner layer and up to 10 years UV stability. Suitable for indoor and outdoor applications including earth installation. BKZ 5.3, RF 2 rated.
• B2ca Kabel New flexible cables meeting B2ca fire-class requirements with maximum installation flexibility and enhanced fire and smoke safety. Targeted at public buildings, industrial facilities, and demanding construction projects.
• KABLAN Jack Keystone-Modul RJ45 socket module configurable in under one minute using side cutters. Supports 10 Gbit Ethernet (10GBASE-T) per IEEE 802.3an, applications up to 500 MHz per Cat 6A and Class EA, and 4PPoE per IEEE 802.3bt. Suitable for high-performance enterprise networks.
• Logistik (Logistics Services) Delivery services providing stock items within 48 hours throughout Switzerland, including construction site delivery and empty cable drum collection services. Targeted at construction companies and electrical installers managing time-sensitive project logistics.

Quantifiable outcome

• Reduced cable waste through custom cutting to exact specifications
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Prysmian GroupcoreTechnology or IntegrationPrysmian Group, the world leader in energy and telecommunications cables with over 140 years of experience, is KABLAN's new fiber optic (LWL) partner in Switzerland. The partnership provides KABLAN with high-quality fiber optic cables and connection systems for the telecommunications industry, supporting enterprise network solutions with high bandwidth, long-lasting quality, and maximum reliability.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Lapp Group: European specialist in cable, connector, and cable accessory systems with strong industrial and installer customer base. Comparable product mix (cables, conduits, connectors) and direct-to-installer channel, though stronger in industrial automation than construction.
• HellermannTyton: Manufacturer of cable management, identification, and connectivity products serving electrical installers and network infrastructure builders. Overlaps with KABLAN's cable management and labeling offerings, though focused on accessories rather than full cable distribution.
• Reichle & De-Massari (R&M): Swiss-headquartered structured cabling and network infrastructure provider. Adjacent to KABLAN's LAN/data cable and keystone module business, with comparable target customers (Swiss installers, telecom providers, data center builders).

Broad incumbents

• Sonepar: Global B2B electrical distribution leader operating across Europe with cables, wiring devices, and installation materials. Directly comparable product portfolio and customer base (electrical installers, utilities, industrial), but operates at far larger scale and serves multiple countries versus KABLAN's Swiss-only footprint.
• Rexel: Major European electrical products distributor with deep coverage of cables, lighting, and installation materials. Same horizontal B2B distribution model and similar customer segments (electrical contractors, industrial, energy), though significantly broader geography and product range.
• Würth Group: Global wholesale distributor of fastening, installation, and electrical materials with strong German-speaking European footprint. Comparable B2B direct-sales model (catalog/phone/webshop) and trades customer base, though product mix is broader and includes non-electrical categories.

Others

• Prysmian Group: World leader in energy and telecom cables and KABLAN's named Swiss LWL partner. Upstream supplier and ecosystem participant — not a direct competitor, but represents the manufacturer's channel that KABLAN depends on for fiber optic positioning.

Direct peers

• Datwyler: Swiss-headquartered manufacturer and supplier of cables and installation solutions for building technology, data centers, and industry. Direct competitor in Swiss market with overlapping cable, conduit, and data infrastructure product lines.
• A. Steffen AG: Swiss electrical materials supplier for industry, trade, and retail explicitly identified as KABLAN's sister company. Near-identical customer base and product categories in Switzerland, making it the closest functional mirror for benchmarking.

Regional players

• Cellpack: European cable accessory and connection technology specialist (joints, terminations, cable glands) headquartered in Germany/Switzerland. Comparable in cable accessory scope to KABLAN's Rohrzubehör range, though geographically stronger in DACH markets beyond Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KABLAN_AG

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kablan AG