Universidade de Marília

What Universidade de Marília does

Universidade de Marília (Unimar) is a private Brazilian higher education institution founded in 1956 and maintained by ASSOCIAÇÃO DE ENSINO DE MARÍLIA LTDA (CNPJ 44.474.898/0001-05). Headquartered at Avenida Hygino Muzzy Filho, 1001 in Marília, São Paulo, it operates a dual-modality delivery model combining presencial (on-campus) instruction at the main campus and a national distance learning network (Unimar EAD) supported by approximately 40+ presencial poles across Brazilian states. The institution is part of the Ministry of Education's Grupo de Excelência and its Medicine program holds the MEC's Nota Máxima rating. Unimar offers over 20 on-campus undergraduate programs plus 40+ EAD disciplines spanning bachelor's degrees, technological degrees and licentiates, alongside postgraduate/MBA programs, technical courses (notably Nursing Technician), extension courses and short-format certifications such as DPO privacy training and a gastronomy training center.

The underlying technology stack is a Moodle-based Learning Management System branded as the Ambiente Virtual de Aprendizagem (AVA), supporting synchronous and asynchronous learning, course delivery, assessments and student-teacher interaction. The platform is supplemented by dedicated student portals (portal.unimar.br for presencial, digital.unimar.br for EAD) and a Moodle instance (moodle.unimar.br). The practical training ecosystem includes a university hospital and university farms (fazendas) used by presencial programs.

The business model is tuition-driven and recurring. Revenue streams include undergraduate tuition (presencial and EAD), postgraduate tuition (with 4, 6, and 12-month installment plans), technical course fees, and extension/continuing education fees. Pricing is published in Brazilian Real and varies significantly by program and modality, with EAD undergraduate courses carrying 60% discounts plus 10% punctuality discounts off list price, postgraduate base prices ranging from R$187.75 to R$530.82 per month depending on payment term, and ENEM-based scholarships (100% for scores 900+, 60%+10% for scores 450–899). Customer acquisition runs through multiple channels: direct vestibular enrollment via the institutional portal, marketplace partnerships with Quero Bolsa and Educa Mais Brasil (offering 65% discounts), a corporate partner (Empresas Parceiras) discount program, a student referral scheme (Amigo Indica Amigo, 25% discount), and traditional media plus digital/SEO marketing. Student segments span undergraduate candidates, postgraduate working professionals, technical-track students, and continuing education learners — all served domestically across Brazil.

Name

Universidade de Marília

Legal name

ASSOCIAÇÃO DE ENSINO DE MARÍLIA LTDA

Website

https://unimar.br

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Universidade de Marília is a private Brazilian higher education institution offering on-campus and distance learning (EAD) undergraduate, postgraduate, technical, and extension programs nationwide through a network of 40+ learning poles, supported by a Moodle-based virtual learning environment.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education services
• Distance learning programs
• Undergraduate degrees
• Postgraduate education
• Technical vocational courses

Headquarters

HQ city

Marília

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Undergraduate Tuition: Semester-based tuition fees for presencial and EAD undergraduate programs including bachelor degrees, technological degrees, and licentiates. Pricing varies by program with discounts for upfront payment and ENEM scores.
2. Postgraduate Tuition: Lato sensu postgraduate and MBA programs with payment options in 4, 6, or 12 monthly installments. Special discounts for alumni and corporate partners.
3. Technical Courses: Technical programs such as Nursing Technician with enrollment fees and tuition payments
4. Extension Courses: Continuing education and professional development courses including DPO training

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Universidade de Marília is a private higher education institution that sells undergraduate, postgraduate, technical, and extension courses through both on-campus (presencial) and distance learning (EAD) modalities. It delivers instruction via a Moodle-based virtual learning environment (AVA) supported by 40+ presencial learning centers (polos) across Brazil, and operates its own university hospital for practical training.

Product overview

Universidade de Marília (Unimar) operates as a comprehensive higher education institution offering a dual-mode delivery system: on-campus (presencial) and distance learning (EAD). The institution provides undergraduate programs (graduação) across bachelor's, technological, and teaching degrees; graduate specialization programs (pós-graduação) including MBAs and professional specializations; technical courses; and extension programs. Key offerings include over 40 EAD undergraduate courses spanning business, technology, health sciences, and humanities; specialized postgraduate programs in education, management, and professional development; and technical programs such as Nursing. The academic ecosystem is supported by the Moodle-based Learning Management System and virtual learning environment (AVA), complemented by in-person practical components at campuses and partner poles.

Differentiator

Problem solved

Functional benefit

Products and services

• Unimar EAD - Graduação (Distance Learning Undergraduate) Distance learning undergraduate programs offering bachelor's degrees (bacharelado), technological degrees (superior tecnológico), and teaching degrees (licenciatura) across more than 40 disciplines including Administration, Law, Medicine, Engineering, and Technology courses, delivered online with support at presencial polos.
• Unimar EAD - Pós-Graduação (Distance Learning Postgraduate) Distance learning graduate programs including MBA courses and lato sensu specialization programs in areas such as Business Administration, Education, Public Management, Tourism, and various professional development tracks, with installment payment options.
• Unimar EAD - Cursos de Extensão (Extension Courses) Extension courses and continuing education programs offered in distance learning format for professional development, skill enhancement, and short-form certifications.
• Capacitação DPO (Data Protection Officer Training) Data Protection Officer (DPO) certification training program covering privacy regulations and compliance requirements, sold as a self-contained online course.
• Centro de Formação Gastronômico (Gastronomy Training Center) Gastronomy training center offering specialized culinary education programs combining theoretical and practical training in EAD format.
• Unimar Presencial - Graduação (On-Campus Undergraduate) On-campus undergraduate programs with over 20 course options including face-to-face instruction in areas such as Administration, Architecture, Medicine, Law, and Engineering disciplines.
• Unimar Presencial - Cursos Técnicos (Technical Courses) Technical-level courses including Técnico em Enfermagem (Nursing Technician) offered in on-campus format with structured practical training and selective enrollment.

Quantifiable outcome

• Medicine program received maximum grade (Nota Máxima) from MEC
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Quero BolsacoreChannel Partner/ Reseller/ DistributorMarketplace partnership for student acquisition offering 65% tuition discounts through Quero Bolsa platform. Students enroll exclusively through the platform and receive promotional pricing on undergraduate EAD programs.
• Educa Mais BrasilcoreChannel Partner/ Reseller/ DistributorEducational scholarship platform partnership offering 65% tuition discounts for new students in undergraduate EAD programs. Partnership valid for specific enrollment periods with promotional codes.
• Partner Companies (Empresas Parceiras)minorChannel Partner/ Reseller/ DistributorCorporate partnership program offering 65% + 10% punctuality discounts for employees of partner companies and their dependents. Requires signed agreement and voucher system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Faculdade Unyleya: Brazilian EAD-focused institution offering undergraduate, postgraduate, and extension courses through a digital model with marketplace partnerships — an emerging single-modality competitor that targets the same price-sensitive EAD student as Unimar.

Direct peers

• Unicesumar: Brazilian private university group headquartered in Maringá with a nationwide EAD footprint and extensive use of presencial polos — operating the same business model as Unimar EAD, including heavy marketplace discounting and Moodle-based delivery.
• Uninter: Centro Universitário Internacional with a pure-play EAD model serving students across Brazil, with strong emphasis on distance undergraduate, postgraduate, extension, and corporate/partner channels — directly comparable to Unimar's EAD modality.

Broad incumbents

• Ânima Educação: Brazilian higher education group operating multiple brands (Univeritas, São Judas, UniBH, etc.) with a strong EAD arm and extensive presencial learning network — a portfolio incumbent in the same categories Unimar participates in.
• Anhanguera (Cogna Educação / Kroton): Major EAD brand under Cogna Educação (formerly Kroton), running bachelor's and technology degrees nationwide through Kroton's polos and digital platform. Unimar's EAD competes head-to-head with Anhanguera's pricing and marketplace presence.
• Faculdade Pitágoras (Kroton/Cogna): Multi-state private higher education brand under Cogna Educação with strong presence in Minas Gerais and a network of polos for EAD — comparable to Unimar's model of in-person campuses plus distributed EAD delivery.
• Ser Educacional: Listed Brazilian higher education group operating UNINASSAU, UNG, and UNAMA brands with both presencial campuses and a national EAD program — comparable scale of programs across degrees, technical, and extension courses.
• Estácio (Yduqs): One of the largest private higher education networks in Brazil under Yduqs, offering presencial and EAD undergraduate, graduate, and professional programs with national reach — a multi-brand incumbent against which Unimar competes for the same prospective students.

Regional players

• FMU / Laureate (Ânima since 2022): Large São Paulo metropolitan area higher education institution with vocational, undergraduate, and graduate programs in both presencial and EAD — competes directly with Unimar Presencial in São Paulo state.
• Universidade de Santo Amaro (Unisa): São Paulo metropolitan area private university offering presencial and EAD undergraduate and graduate programs with a similar 60+ year history — a regional incumbent to Unimar in its home market competing for the same student demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unimar_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidade de Marília