Norlo Design

What Norlo Design does

Norlo Design is a privately held creative agency and artist-run online shop headquartered in Denver, Colorado, founded in 2021 by Anna Long (CEO/Art Director/Designer) and Tevon Berka (Co-founder/President). The firm specializes in graphic design services for the craft beverage industry, with a service offering that spans can label design, packaging design, branding and rebranding, social media graphics, merchandise design, product photography, and marketing collateral. Its client base is concentrated in craft breweries, coffee roasters, and beverage-adjacent nonprofits, with named engagements including Colorado Brewers Guild, Copper Kettle Brewing, Spice Trade Brewing, Zocalo Coffee Roasters, Heady Cup Coffee Roasters, Loki Coffee, The Milky Whisker Coffee, and Café Cyclista. The company's competitive positioning is anchored by a portfolio of original animated craft beverage character illustrations and Colorado-themed artwork, recognized via a 2023 Gold Crushie Award (Craft Beer Marketing Awards) and a 2022 Coffee Design Awards finalist placement with the Specialty Coffee Association.

The firm operates a dual business model. On the B2B side, Norlo Design delivers custom creative services on a project basis, with inquiries routed through a contact form covering can label design, packaging, branding, product photography, collateral, merchandise, and display/banner projects. On the direct-to-consumer side, it operates an e-commerce storefront at norlodesign.com selling a merchandise line of vinyl stickers (unit priced around $3.99, with packs up to $11.99), greeting cards ($5.99), 8x10 art prints ($14.99), coasters ($5.99), and stationery ($7.00), with a 20% newsletter-subscriber discount and 1-3 business day fulfillment from Denver. Distribution relies on organic social channels (Instagram, TikTok, Facebook, Dribbble), an email newsletter, SEO, and earned media coverage. The firm employs 1-10 people and has no disclosed external funding, parent company, or acquisition activity.

Name

Norlo Design

Legal name

Norlo Design

Website

https://norlodesign.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Norlo Design is a Denver-based, founder-led creative agency and online shop specializing in can label design, packaging, and branding services for craft breweries, coffee roasters, and beverage-adjacent brands, with a small DTC merchandise line.

Ownership category

akta.pro rank

Product category

Craft Beverage Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industries

Packaging Design & Labeling (MPAAAEAD), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Craft beverage design
• Can label design
• Packaging design
• Branding services
• Custom illustration

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of branded merchandise including stickers, greeting cards, art prints, coasters, and notepads through the company website. Products feature whimsical craft beverage-themed illustrations and are priced individually with standard shipping from Denver, Colorado.
2. Custom Design Services: B2B design agency services for craft beverage companies including can label design, packaging design, branding/rebranding, social media graphics, merchandise design, product photography, and collateral materials. Clients include breweries, coffee roasters, and food brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Norlo Design is a graphic design agency specializing in craft beverage branding, including can label design, packaging design, branding/rebranding, social media graphics, merchandise design, and product photography for breweries, coffee roasters, and other beverage brands. The company also operates an artist-run online shop selling craft beverage-themed merchandise such as stickers, greeting cards, art prints, coasters, and notepads featuring its original animated illustrations.

Product overview

Norlo Design is a graphic design agency and artist-run online shop specializing in the craft beverage industry. The company operates two interconnected offerings: design services for craft beverage brands (including can label design, packaging design, branding/rebranding, social media graphics, merchandise design, and product photography), and a consumer product line sold through their online store featuring stickers, greeting cards, art prints, coasters, and stationery. The product portfolio includes themed items like the We Know Colorado Craft Beer Sticker, Complimentary Coffee Greeting Card, My Love Is Bottomless Greeting Card, Craft Beer People Sticker Pack, Colorado Craft Beer Sticker Pack, Chief Espresso Officer Coffee Post-It Notes, and Art Prints (The Making Of Craft Beer and Colorado Pint People). Notable client projects include Zocalo Coffee bag packaging (Coffee Design Awards Finalist), Heady Cup Coffee bag design, and the Colorado Pint Day 2022 glass design (Gold Crushie Award Winner).

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Comprehensive B2B design services for craft beverage brands including can label design, packaging design, branding/rebranding, social media graphics, merchandise design, product informational pieces, and product photography. Offered directly to breweries, coffee roasters, wineries, and distilleries through contact form inquiries.
• Stickers Vinyl stickers featuring original animated craft beverage characters. Available as individual stickers and themed sticker packs with beer, coffee, and Colorado themes, priced individually at $3.99 or in packs up to $11.99.
• Greeting Cards Greeting cards featuring craft beverage-themed illustrations including birthday, wedding, sympathy, Mother's Day, and all-occasions cards with blank interiors. Priced at $5.99 each on 130 lb paper.
• Art Prints 8x10 inch art prints featuring craft beer-themed illustrations, printed on thick cardstock and shipped with cardboard backing to prevent bending. Priced at $14.99 each.
• Coasters Thick coaster/pulp board coasters featuring animated pint glass designs, sized at 3.7 inches in diameter, sold in sets of two for $5.99.
• Stationery and Notepads Stationery products including genuine Post-It Notes featuring coffee-themed illustrations such as the Chief Espresso Officer design at $7.00 per pad.

Quantifiable outcome

• 25,000 pint glasses sold featuring their design across 180+ Colorado breweries
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Colorado Brewers GuildcoreStrategic or Co-development Partner · 1 January 2022Partnership with the Colorado Brewers Guild to design the official pint glass for Colorado Pint Day 2022 and 2023. The 2022 design by CEO Anna Long was selected through an artwork competition and featured on 25,000 glasses sold across 180+ Colorado breweries. The event is the Guild's most important annual fundraiser.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CODO Design: Denver-based branding and packaging agency specializing in the craft beverage industry, particularly craft beer and spirits. Direct comparable on geography, vertical specialization, and service offering (can label, packaging, brand identity).
• BrandExtract: Houston-based brand strategy and design agency with beverage industry clients. Comparable as a mid-size B2B branding agency offering packaging design, rebranding, and identity work to consumer brands.
• Moxie Sozo: Boulder, Colorado-based creative agency with deep food and beverage branding work. Direct comparable on geography (Front Range Colorado), B2B creative services, and packaging/brand identity offerings.
• Stranger & Stranger: Specialist design agency focused on wine, spirits, and beverage packaging and label design. Comparable in vertical focus (beverage branding), service model (boutique B2B design agency), and award-winning craft positioning.
• Manual Creative: Boutique branding and design agency serving food, beverage, and lifestyle brands. Comparable in service offering (packaging, brand identity), client verticals (craft food/beverage), and creative-led positioning.
• Force of Nature Creative: Boutique design studio focused on craft beverage branding, packaging, and label design. Comparable in craft beer/spirits specialization, label and packaging design focus, and boutique B2B agency model.
• ChopShop Creative: Food and beverage branding agency offering packaging, label design, and brand strategy to craft beverage clients. Comparable on vertical specialization, agency service model, and craft brand positioning.
• Hatch (Boulder): Colorado-based creative agency with significant craft beverage and outdoor lifestyle brand work. Comparable on geography, packaging and brand identity services, and similar client segments (breweries, specialty brands).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norlodesign
• Instagraminstagram.com/norlodesign
• TikToktiktok.com/@norlodesignshop
• Xx.com/NorloDesign
• LinkedInlinkedin.com/company/norlo-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norlo Design