East Texas Behavioral Healthcare Network

What East Texas Behavioral Healthcare Network does

East Texas Behavioral Healthcare Network (ETBHN) is a Texas-based nonprofit cooperative network founded in 1998 that delivers shared clinical and administrative infrastructure to community mental health and developmental disability service centers. Headquartered in Lufkin with 51-100 employees, ETBHN operates as a network of behavioral healthcare nonprofits helping other behavioral healthcare nonprofits, currently serving 11+ member centers covering 102 Texas counties. Its service portfolio spans four core lines: a closed-door mail pharmacy (opened 2004) processing approximately 1,000 prescriptions daily for 14 community centers, a county jail, a hospice, and 76 clinics at $1.00 standard filling fees and $5.00 PAP dispensing fees; a Regional Authorization Program (launched 2007) centralizing prior-authorization processing for 19 centers across 102 counties; telemedicine services (launched October 2011) delivering 24/7 psychiatric crisis counseling and prescriptions via two-way video; and tele-health video counseling staffed by Licensed Psychiatric Hospital Associates. Underlying technology is conventional rather than differentiated — video conferencing for telemedicine, the Morris & Dickson md.cares.net platform for pharmacy operations (including PAP wizard, medication tracking, report builder, and inventory management), and internal authorization workflows.

ETBHN also layers executive support services on top of these core operations — CFO consulting, HR director support, IT purchasing coordination, medical director consultation, WRAP for Peers, and 24-hour crisis care — positioning the network as a back-office cooperative for member centers. Revenue mechanics combine transaction-based pharmacy fees, managed-service authorization contracts, and professional-service telemedicine/tele-health billing, though no revenue figures are publicly disclosed. Customer acquisition is relationship-based and geographically constrained: ETBHN sells exclusively to Texas-based behavioral healthcare nonprofits through direct outreach and member referrals, with no public marketing, paid acquisition, or outbound sales infrastructure beyond a website, Facebook page, and contact phone lines. The organization is governed as a nonprofit network with no parent company, no funding rounds, and no M&A activity on record; its primary partnership is the technology integration with Morris & Dickson that underpins pharmacy operations.

Name

East Texas Behavioral Healthcare Network

Legal name

East Texas Behavioral Healthcare Network

Website

https://etbhn.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

ETBHN is a Texas-based nonprofit cooperative network founded in 1998 that provides shared telemedicine, tele-health, pharmacy, authorization, and administrative support services to community mental health and developmental disability centers across 102 Texas counties.

Ownership category

akta.pro rank

Product category

Behavioral Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Behavioral health services
• Telepsychiatry services
• Community mental health
• Prior authorization services
• Closed-door pharmacy

Headquarters

HQ city

Lufkin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Authorization Services: Regional authorization program that takes the burden of payroll off centers by regionalizing the prior authorization process. Supports centers with full-time Regional Director and contracted LPHAs covering multiple centers.
2. Pharmacy Services: Closed door pharmacy serving member centers with prescription filling. Handles approximately 1000 prescriptions daily, mailing medications directly to clinics. Offers $1.00 filling fees for full price prescriptions and $5.00 PAP dispensing fees.
3. Tele-Health Services: Video-based counseling and LPHA services delivered remotely, eliminating personnel onboarding and training costs for member centers.
4. Telemedicine Services: 24-hour telemedicine psychiatric services providing emergency counseling and prescription ability to member centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

East Texas Behavioral Healthcare Network (ETBHN) is a nonprofit network that provides shared operational and clinical support services to member Community Mental Health and Developmental Disability Service Centers across Texas. Its core offerings include telemedicine and tele-health psychiatric services, a regional prior authorization program, a closed-door mail-order pharmacy, and ancillary administrative support such as CFO consulting, HR direction, and IT purchasing for its member centers.

Product overview

ETBHN is a network of eleven Community Mental Health and Developmental Disability Service Centers covering most counties in Texas, established in 1998. The organization offers a coordinated suite of services including Telemedicine Services (psychiatric care via two-way video with 24/7 crisis support), Tele-Health Services (online counseling and intake via video), the Regional Authorization Program (centralized prior authorization processing serving 19 centers across 102 counties), and ETBHN Pharmacy (a closed-door mail pharmacy handling ~1,000 prescriptions daily for 14 centers). Additional support services include CFO Consulting, Human Resource Director, IT Purchasing, Medical Director Consultation, and WRAP for Peers. These services work together to reduce administrative burden, lower costs, and improve quality of care for member behavioral healthcare nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemedicine Services Two-way video psychiatric healthcare delivery providing 24-hour crisis counseling and prescription services to adults in rural or underserved areas and to children/adolescents under age 21, available to member Community Mental Health Centers.
• Tele-Health Services Online video counseling and intake services staffed by Licensed Psychiatric Hospital Associates (LPHAs) for member centers, with remote counseling sessions, recovery plan development, discharge summaries, and equipment provided by ETBHN.
• Regional Authorization Program Regionalized prior authorization processing that takes the payroll burden of authorization work off member centers. Currently serves 19 centers covering 102 Texas counties, with full-time Regional Director and contracted LPHAs standardizing the prior authorization process.
• ETBHN Pharmacy Closed-door mail pharmacy serving 14 community centers, 1 county jail, and 1 local hospice, handling approximately 1,000 prescriptions daily and mailing medications directly to 76 clinics across Texas.
• 24 Hour Crisis Care Round-the-clock crisis care services available to member centers and their clients.
• CFO Consulting Financial consulting services provided to member centers to improve financial operations and performance.
• Human Resource Director Services Shared Human Resources director services provided to member centers.
• IT Purchasing Information technology purchasing coordination and support for member centers.
• Medical Director Consultation Medical director consultation services available to member centers.
• WRAP for Peers Wellness Recovery Action Plan services for peer support.

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Morris & DicksoncoreTechnology or IntegrationMorris & Dickson provides the md.cares.net website platform for ETBHN Pharmacy, including patient assistance program wizard, medication tracking, report builder for annual reports, and inventory management capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Iris Telehealth: Provides telepsychiatry services specifically to community mental health centers, rural providers, and underserved areas. Directly competes with ETBHN's 24/7 crisis telemedicine service for the same customer base.
• Array Behavioral Care: Telepsychiatry and behavioral health telemedicine provider serving hospitals, health systems, and community providers. Competes with ETBHN's telemedicine offering in the broader telepsychiatry market.
• innovaTel Telepsychiatry: Telepsychiatry services designed specifically for community health centers and rural/underserved populations. Closely comparable to ETBHN's telemedicine service in target customer and use case.
• Genoa Healthcare: Operates the largest U.S. network of behavioral health pharmacies, including closed-door and mail-order pharmacy services for community mental health centers. Directly competes with ETBHN Pharmacy on the same closed-door, community-center-focused pharmacy model.

Others

• Texas Council of Community Centers: Industry association representing Texas's community mental health and intellectual/developmental disability centers — the same customer base ETBHN serves. Acts as a coordinating/sister body rather than a direct service competitor.

Broad incumbents

• Molina Healthcare: Major Medicaid managed care organization with behavioral health services for government-sponsored populations. Provides indirect competition via Texas Medicaid contracts that fund ETBHN's member centers.
• Magellan Health: Large behavioral health and specialty managed care company serving health plans, government agencies, and employers. Operates in adjacent behavioral health service lines but at national scale with a much broader portfolio than ETBHN.
• Centene Corporation: Largest U.S. Medicaid managed care insurer with a significant behavioral health business (via Cenpatico). Competes indirectly by administering Texas Medicaid behavioral health contracts that ultimately fund ETBHN's member centers.
• Carelon Behavioral Health: Formerly Beacon Health Options; one of the largest managed behavioral health organizations in the U.S., serving health plans, employers, and government programs. Operates broadly in the same behavioral health services space but at much larger scale and as part of a diversified portfolio.

Regional players

• Center for Health Care Services (CHCS): Local mental health authority for Bexar County (San Antonio), Texas. Operates a similar community mental health service delivery model but serves a different Texas geography than ETBHN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/etbhn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Texas Behavioral Healthcare Network