Torpedo7
Torpedo7 is a New Zealand direct-to-consumer e-commerce retailer of outdoor adventure clothing and gear, serving consumers in hiking, camping, cycling and water sports. Owned by Tahua Group since 2025, it is transitioning to an online-only model by early 2026.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Torpedo7 does
Torpedo7 is a New Zealand-based retailer of outdoor adventure clothing and gear, serving consumers interested in camping, hiking, cycling, water sports, snow sports and fishing. The company operates as a direct-to-consumer e-commerce platform at torpedo7.co.nz, supplemented by distribution through sibling retailer The Outlet NZ, and is in the process of closing or converting its physical store footprint to become online-only by early 2026.
The business model is straightforward one-time product sales through a transactional e-commerce storefront, accepting Visa, Mastercard, American Express and Afterpay as payment methods. The technology layer is a conventional e-commerce platform without disclosed proprietary features, integrations beyond standard payment gateways, or a mobile app presence. There is no evidence of subscription revenue, marketplace fees, or recurring contracts.
Torpedo7 is privately held and wholly owned by Tahua Group, a New Zealand conglomerate that also operates Number One Shoes + Hannahs and The Outlet. Tahua Group acquired Torpedo7 from The Warehouse for a nominal $1 in 2025; the group's managing director Roger Harper publicly acknowledged at the 2025 Property Council Retail Property Conference that the deal was a regret in which the company paid too much. The current strategic posture is therefore defensive: a turnaround under new ownership characterised by operational simplification rather than expansion.
Torpedo7 firmographics
Firmographics- Name
- Torpedo7
- Legal name
- Torpedo7
- Website
- https://torpedo7.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Torpedo7 is a New Zealand direct-to-consumer e-commerce retailer of outdoor adventure clothing and gear, serving consumers in hiking, camping, cycling and water sports. Owned by Tahua Group since 2025, it is transitioning to an online-only model by early 2026.
- Ownership category
- akta.pro rank
Torpedo7 industry classification
Industry- Product category
- Outdoor Adventure Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where Torpedo7 is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Torpedo7 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Torpedo7 generates revenue through direct-to-consumer online sales of outdoor adventure clothing and gear. The company previously operated physical retail stores alongside its e-commerce platform, but is transitioning to an online-only model. Payment methods include Visa, Mastercard, American Express, and Afterpay (buy now, pay later).
Go-to-market motion1 record
Distribution channels2 records
Torpedo7 product offering
Product offeringCore offering
Torpedo7 is an online retailer of outdoor adventure clothing and gear for New Zealand consumers, offering products across bike, motorcycle, outdoor, snow, water, and fishing categories. The company sells directly to consumers via its e-commerce storefront, with payment options including Visa, Mastercard, American Express, and Afterpay, and is transitioning from a hybrid physical/online model to online-only by early 2026.
Product overview
Torpedo7 is a single product offering — an online outdoor adventure retail platform selling clothing and gear. Originally operated as a physical retail chain, the company has transitioned to an online-only model as of early 2026 under parent company Tahua Group. The platform offers outdoor adventure products across multiple categories including clothing, footwear, camping equipment, and sporting gear.
Differentiator
Problem solved
Functional benefit
Products and services
- Torpedo7 Outdoor Adventure Online Retail Platform Online retail platform selling outdoor adventure clothing and gear to New Zealand consumers across categories including bike, motorcycle, outdoor, snow, water, and fishing. Includes product range covering camping, hiking, cycling, and water sports equipment.
Companies that use Torpedo7
Customer profileSegments1 record
Ideal customer profiles1 record
Torpedo7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Torpedo7 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Outlet NZminorTorpedo7 products are available at The Outlet NZ discount retailer. The Outlet is part of the Tahua Group portfolio alongside Number One Shoes + Hannahs and Torpedo7.
Scale indicators3 records
Recent moves5 records
Expansion highlights1 record
Torpedo7 competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Torpedo7 social profiles
Digital presenceTorpedo7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torpedo7 leadership team
Management profileNumber of profiles
Torpedo7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torpedo7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torpedo7
What does Torpedo7 do?
Torpedo7 is an online retailer of outdoor adventure clothing and gear for New Zealand consumers, offering products across bike, motorcycle, outdoor, snow, water, and fishing categories. The company sells directly to consumers via its e-commerce storefront, with payment options including Visa, Mastercard, American Express, and Afterpay, and is transitioning from a hybrid physical/online model to online-only by early 2026.
Is Torpedo7 a public or private company?
Torpedo7 is a private company. It is classified as corporate owned and is currently operating.
When was Torpedo7 founded?
Torpedo7 was founded in -1. It employs 501 to 1,000 people.
Where is Torpedo7 based?
Torpedo7 is headquartered in Auckland, New Zealand, in the Oceania region.
How does Torpedo7 make money?
One revenue line is on record: direct Product Sales.
Does Torpedo7 have an API?
No public API is recorded for Torpedo7.
What industry is Torpedo7 in?
Torpedo7's product category is Outdoor Adventure Retail. Its primary akta.pro industry code is CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 45911 and its SIC code is 3949.