Alberta Medical Association
The Alberta Medical Association is a 1905-founded, not-for-profit professional association in Edmonton, Alberta representing all provincial physicians, residents, and medical students. It negotiates the Master Agreement with Alberta Health governing physician compensation and delivers member services including the Fee Navigator® billing tool, 43 specialty sections, wellness support, and advocacy programs.
- Company typePrivate
- Founded1905
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Alberta Medical Association does
The Alberta Medical Association (AMA) is a not-for-profit professional association founded in 1905, headquartered in Edmonton with a secondary office in Calgary, representing all physicians, residents, and medical students practicing or training in Alberta, Canada. It operates as the designated collective bargaining and advocacy body for the Alberta medical profession, holding exclusive authority to negotiate the Master Agreement with Alberta Health that governs physician compensation and practice terms across the province; the Year 4 allocation of $172.3 million under the 2022-26 Master Agreement illustrates the scale of compensation flows AMA administers.
The organization's core member-facing products include the proprietary Fee Navigator® billing tool for the Alberta Schedule of Medical Benefits, the confidential Physician and Family Support Program (PFSP) providing 24/7 wellness support, and the Accelerating Change Transformation Team (ACTT), a practice-support program funded by Alberta Health. AMA also runs 43 specialty sections providing specialty-specific advocacy and continuing education, plus a governance structure organized around a Representative Forum. Communications products include the bimonthly Alberta Doctors' Digest magazine, bi-weekly MD Scope newsletter, daily News for Docs clipping service, and the annual State of Health Care Report.
Revenue derives from three streams: physician membership dues, government agreement funding (including ACTT), and publications/advertising. Distribution is direct through the albertadoctors.org member portal and apps.albertadoctors.org, supplemented by public advocacy channels including the Informed Reform campaign and PatientsFirst.ca. AMA does not develop proprietary AI products but maintains an AI Resources hub and educational programming to help members adopt AI in clinical practice.
Alberta Medical Association firmographics
Firmographics- Name
- Alberta Medical Association
- Legal name
- Alberta Medical Association
- Website
- https://albertadoctors.org
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Alberta Medical Association is a 1905-founded, not-for-profit professional association in Edmonton, Alberta representing all provincial physicians, residents, and medical students. It negotiates the Master Agreement with Alberta Health governing physician compensation and delivers member services including the Fee Navigator® billing tool, 43 specialty sections, wellness support, and advocacy programs.
- Ownership category
- akta.pro rank
Alberta Medical Association industry classification
Industry- Product category
- Professional Medical Association Services
- NAICS
- Business Associations (813910), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Patient Advocacy, Navigation & Access to Care (BPAGACAH)
- akta.pro secondary industries
- Payer-Provider Data Exchange (X12, prior auth, claims/clinical attachment) (HLACABAK), Enterprise Integration Engines & Interface Management (HL7 v2/X12/API) (HLACABAC)
Keywords
Where Alberta Medical Association is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Alberta Medical Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Physician Membership Dues: The AMA generates revenue through membership fees from Alberta physicians, residents, and medical students. Membership provides access to benefits, support services, advocacy, and professional resources.
- Government Agreement Funding: The AMA receives funding through agreements with Alberta Health, including the AMA Agreement for developing and implementing physician payment strategy for the province. Year 4 allocation included $172.3 million in physician compensation as part of the Master Agreement (2022-26).
- Publications and Advertising: Revenue generated through advertising in AMA publications including Alberta Doctors' Digest and Section News. The organization also offers advertising opportunities to relevant healthcare industry partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Physician Membership |
| Freemium | Monthly | News for Docs Newsletter |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Alberta Medical Association product offering
Product offeringCore offering
The Alberta Medical Association (AMA) is a professional association that represents physicians in Alberta, Canada. It provides member services including physician compensation tools (Fee Navigator), peer and family support programs, practice transformation support, advocacy, and a suite of publications and educational resources for its physician members.
Product overview
The Alberta Medical Association operates as a not-for-profit professional organization established in 1905, offering a portfolio of member services, advocacy programs, and communication products. The core member services include the Fee Navigator® billing tool, the Physician and Family Support Program (PFSP), and the Accelerating Change Transformation Team (ACTT) which provides practice support. Communication products include News for Docs, MD Scope, Section News, Alberta Doctors' Digest, and the President's Letter publications. The AMA also publishes the annual State of Health Care Report and hosts the Webinars and Events platform. Governance is delivered through the Representative Forum, with specialized programs like the Shine A Light recognition program and JPAC Shine On gratitude program. The organization maintains AI Resources in its Resource Centre and offers the Primary Care Physician Compensation Model (PCPCM) as an alternative payment option. All services are accessible through member login at apps.albertadoctors.org.
Differentiator
Problem solved
Functional benefit
Products and services
- Fee Navigator A digital billing and compensation reference tool that helps Alberta physicians understand and apply the fee schedule and compensation rules for insured medical services.
- Physician and Family Support Program (PFSP) A confidential peer support service that provides physicians, residents, medical students, and their immediate family members with access to counselling and support for personal, family, or professional challenges.
- Accelerating Change Transformation Team (ACTT) A practice transformation program that supports Alberta physicians and clinics in implementing change, adopting new models of care, and improving practice sustainability.
- News for Docs A regular news publication from the Alberta Medical Association delivering timely news, policy updates, and association information to physician members.
- Alberta Doctors' Digest The flagship magazine of the Alberta Medical Association, providing feature articles, clinical and policy commentary, and association news for physician members.
- MD Scope A member-focused newsletter published by the Alberta Medical Association, providing curated news and updates for physician members.
- Section News A section-specific newsletter from the AMA that delivers targeted news and information to members of particular physician sections or interest groups.
- President's Letter A periodic letter from the President of the Alberta Medical Association communicating priorities, perspectives, and updates directly to physician members.
- Webinars and Events Educational webinars, workshops, and in-person/virtual events offered by the Alberta Medical Association to support physician learning, professional development, and member engagement.
- Primary Care Physician Compensation Model (PCPCM) A compensation framework developed by the Alberta Medical Association for primary care physicians in Alberta, designed to support sustainable primary care practice.
- Shine A Light Program
Quantifiable outcome
- $172.3 million allocated for physician compensation in Year 4 of Master Agreement
- +1 more outcomes
Companies that use Alberta Medical Association
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Alberta Medical Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Alberta Medical Association partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Alberta HealthcoreThe AMA holds the AMA Agreement with Alberta Health for developing and implementing the physician payment strategy for the province. This is a core partnership that governs physician compensation, including the Master Agreement (2022-26) with $172.3 million allocated in Year 4 for physician compensation.
- Canadian Medical Association (CMA)majorThe AMA shares data with affiliated organizations including the Canadian Medical Association for provision of membership and benefit services. CMA House in Edmonton was previously the AMA headquarters location.
- College of Physicians & Surgeons of AlbertamajorPartnered with AMA's Physician and Family Support Program (PFSP) and Dr. Teresa Eliasson to create educational video about substance use disorder for physicians.
- Zone Medical Staff Associations (ZMSAs)majorZMSAs are listed as partners and affiliates of AMA, representing physician voices at the zone level within Alberta Health Services.
- Alberta College of Family PhysiciansmajorCollaboration on the 2026 Student Shadowing Program, alongside AMA's Sections of Family Medicine and Rural Medicine, to connect medical students with family physician mentors.
- University of AlbertaminorDr. Michael Tarrant Scholarship is available for third-year medical students from the University of Alberta who demonstrate interest in rural medicine careers.
- University of CalgaryminorDr. Michael Tarrant Scholarship is available for third-year medical students from the University of Calgary who demonstrate interest in rural medicine careers.
- Alberta Health ServicesmajorAMA works with Alberta Health Services on various initiatives including Connect Care (provincial EMR), emergency department triage programs, and care delivery improvements.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Alberta Medical Association competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Alberta Medical Association social profiles
Digital presenceAlberta Medical Association compliance and trust
Trust signalCompliance1 record
Alberta Medical Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alberta Medical Association leadership team
Management profileNumber of profiles
Profiles5 records
Alberta Medical Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alberta Medical Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alberta Medical Association
What does Alberta Medical Association do?
The Alberta Medical Association (AMA) is a professional association that represents physicians in Alberta, Canada. It provides member services including physician compensation tools (Fee Navigator), peer and family support programs, practice transformation support, advocacy, and a suite of publications and educational resources for its physician members.
Is Alberta Medical Association a public or private company?
Alberta Medical Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alberta Medical Association founded?
Alberta Medical Association was founded in 1905. It employs 51 to 100 people.
Where is Alberta Medical Association based?
Alberta Medical Association is headquartered in Edmonton, Canada, in the North America region.
How does Alberta Medical Association make money?
Three revenue lines are on record. Physician Membership Dues are the primary driver. The others are government Agreement Funding and publications and Advertising.
Does Alberta Medical Association have an API?
No public API is recorded for Alberta Medical Association.
What industry is Alberta Medical Association in?
Alberta Medical Association's product category is Professional Medical Association Services. Its primary akta.pro industry code is BPAGACAH, Patient Advocacy, Navigation & Access to Care, with a secondary code of HLACABAK, Payer-Provider Data Exchange (X12, prior auth, claims/clinical attachment). Its NAICS code is 813910 and its SIC code is 8600.