Stroher

What Stroher does

Ströher is a German ceramic manufacturer founded in 1884, headquartered in Dillenburg, and wholly owned by Sto SE & Co. KGaA. The company produces extruded (Stranggepresste) clay-based ceramics organized into four core product lines: Klinkerriemchen (brick slips for facades and interior walls with nine sub-series), Terrassenfliesen (frost-resistant terrace and balcony tiles with eight sub-series), Terrassenplatten (large-format outdoor slabs under the Ströher Living sub-brand), and Wohnkeramik (residential floor and wall tiles). Industrial flooring is offered via the Stalotec series.

The underlying technology is centered on natural clay processing and kiln-firing, with proprietary capability in coarse ceramics (Grobkeramik) — exemplified by the award-winning Roccia Next line (2022 Product of the Year) — and XXL large-format thin tiles such as the 100x100x2cm Absolute 20. Manufacturing and R&D are consolidated at the Dillenburg facility, where the company has held IBU (Institut Bauen und Umwelt) sustainability certification since 2011.

Revenue is generated through a one-time sale model across B2B and B2C channels: national specialist dealers, international distributors, a dedicated project-sales channel for architects and planners, a self-serve customer portal, and a physical showroom in Dillenburg. Customers span government, residential, commercial real estate, and hospitality end-markets primarily in Germany, with select DACH (Austria) and Baltic (Lithuania) projects. The company employs 251–500 people and operates two German legal entities: Ströher GmbH and Ströher Produktions GmbH & Co. KG.

Name

Stroher

Legal name

Ströher GmbH und Ströher Produktions GmbH & Co. KG

Website

https://stroeher.de

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

251–500 employees

Short description

Ströher is a German ceramic manufacturer founded in 1884 and owned by Sto SE, producing frost-resistant outdoor tiles, brick slips for facades, and residential ceramics for architects, developers, dealers, and homeowners across Europe.

Ownership category

akta.pro rank

Product category

Ceramic Building Materials

NAICS

Clay Building Material and Refractories Manufacturing (327120), Clay Product and Refractory Manufacturing (3271)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tiles manufacturing
• Brick slip facades
• Frost-resistant outdoor ceramics
• Extruded clinker tiles
• Industrial ceramic flooring

Headquarters

HQ city

Dillenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Ceramic Tile and Brick Sales: B2B and B2C sales of ceramic tiles for facades, terraces, and living spaces, including Klinkerriemchen, Terrassenfliesen, Terrassenplatten, Wohnkeramik, and Industrieboden product lines

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

Stroher manufactures and sells extruded clay-based ceramic products for the building envelope and interior, including frost-resistant outdoor terrace tiles (Terrassenfliesen), large-format terrace slabs (Terrassenplatten), brick slips for facades and walls (Klinkerriemchen), residential living-space tiles (Wohnkeramik), and industrial flooring (Industrieboden). Products are sold via specialist dealers, direct project sales to architects and planners, international partners, an online customer portal, and a company showroom.

Product overview

Ströher is a German ceramic tile manufacturer (keramikunternehmen) established in 1884, producing architectural products from clay (Ton). The company operates under the Ströher Living sub-brand for residential products and offers four main product categories: Klinkerriemchen (brick tiles for facades and walls with 9 sub-series including Nuancist, Farbklang, Wasserbrand, Kontur, Brickwerk, Riegel 50, Glanzstücke, Zeitlos, and Keravette), Terrassenfliesen (frost-resistant terrace/outdoor tiles with 8 sub-series including Roccia Next, Gravel Blend, Selected, Aera, Roccia, Terra, Retro, and Cavar), Terrassenplatten (large-format terrace/garden slabs under Ströher Living, including Absolute 20 and Origin Wood 20), and Wohnkeramik (residential floor/wall tiles under Ströher Living, including Absolute, Color Brix, and Origin Wood). The company also produces Industrieboden (industrial flooring) with the Stalotec series. Ströher provides digital room planning tools for virtual room design and emphasizes sustainability with EPD (Environmental Product Declarations) certified since 2011.

Differentiator

Problem solved

Functional benefit

Brands

• Stroeher Living: Sub-brand specializing in residential ceramics, indoor tiles, and contemporary ceramic culture for living spaces.
• Gepadi

Products and services

• Klinkerriemchen (Brick Slips) Extruded brick slips for full facade cladding or accent wall applications in residential and commercial buildings. Suitable for architects, planners, building owners, and specialist dealers.
• Terrassenfliesen (Frost-Resistant Terrace Tiles) Frost-resistant ceramic tiles for outdoor terraces, balconies, and small outdoor areas, available in formats up to 30x60 cm with matching balcony edge finishes. Targeted at renovators, private homeowners, architects, and specialist dealers.
• Terrassenplatten (Large-Format Terrace Slabs) XXL large-format ceramic garden and terrace slabs for generous outdoor areas, offered in 100x100x2cm and 40x120x2cm formats in stone and wood-look designs. Sold under the Ströher Living sub-brand.
• Wohnkeramik (Residential Living-Space Ceramics) Floor and wall ceramic tiles for residential living spaces, combining contemporary design with natural material aesthetics. Sold under the Ströher Living sub-brand for residential consumers, renovators, and planners.
• Industrieboden / Stalotec (Industrial Flooring) Heavy-duty ceramic industrial flooring systems based on the Stalotec series, targeted at commercial and industrial facility operators.
• Roccia Next Coarse Ceramic Terrace Tile Next-generation frost-resistant terrace tile with natural stone aesthetic and a unique coarse ceramic surface finish. Targeted at landscapers, architects, and end consumers specifying premium outdoor surfaces.

Quantifiable outcome

• Extended warranty coverage up to 25 years for specified ceramic products demonstrating confidence in product durability
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sto SE & Co. KGaAcoreStrategic or Co-development PartnerSto SE & Co. KGaA is the parent company of the Ströher Group. As a member of the Sto corporate group, Ströher adheres to Sto's supplier code of conduct and compliance requirements including supply chain due diligence under the German Supply Chain Due Diligence Act (LkSG). The parent company provides oversight for whistleblower system management and compliance matters.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ABC-Klinker: German specialty producer of Klinkerriemchen and clinker bricks, comparable to Ströher in product mix, customer base (architects, dealers, facade projects), and distribution model.
• Agrob Buchtal (Deutsche Steinzeug): German architectural ceramics producer offering facade cladding and ceramic tiles for indoor/outdoor use; overlaps with Ströher's Klinkerriemchen and tile lines in commercial and residential projects.
• Janinhoff: German Klinkerriemchen and facade brick slips manufacturer, directly comparable to Ströher on product, geography, and target customer (facade construction and renovation).
• Olfry Klinker- und Keramikwerke: German producer of clinker bricks and Klinkerriemchen for facades; comparable in scale, geography, and product mix to Ströher, often competing in the same dealer tenders.
• Röben Tonbaustoffe: One of Germany's largest brick and Klinker producers, directly comparable to Ströher on clay-based facade and building ceramics with overlapping dealer and project channels.
• Hagemeister Klinker: German Klinker and brick manufacturer with a comparable facade brick product range, serving similar architects, developers, and dealer networks in Germany and neighboring markets.
• Steuler Fliesen / Steuler Industrieller陶瓷: German manufacturer of industrial and architectural ceramics, including industrial flooring (Stalotec-equivalent category) and outdoor tiles; direct peer for Ströher's Industrieboden and outdoor tile lines.
• Feldhaus Klinker: German manufacturer of Klinkerriemchen (brick slips) and clinker facades; direct competitor to Ströher's Klinkerriemchen line with overlapping architect and dealer channels.

Broad incumbents

• Villeroy & Boch Tiles: Large German heritage brand with a substantial floor and wall tile division; broader portfolio than Ströher, but directly overlapping in residential and outdoor ceramic tiles.
• Wienerberger: Austrian-listed global incumbent in clay building products (bricks, roof tiles, pavers); significantly larger and broader than Ströher but competes in the same Klinker and facade brick category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StroherG
• YouTubeyoutube.com/@strohergroup2879
• Facebookfacebook.com/StroeherGroup
• LinkedInlinkedin.com/company/stroeher-group
• Instagraminstagram.com/stroehergroup
• Pinteresttr.pinterest.com/stroehergroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stroher