Hydroshop
Hydroshop is a privately held Israeli specialty retailer founded in 2001 that sells hydroponic and indoor growing equipment to home cultivation enthusiasts through 5 physical branches and a nationwide e-commerce platform.
- Company typePrivate
- Founded2001
- HeadquartersKefar Bilu, Israel
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hydroshop does
Hydroshop (הידרושופ) is a privately held Israeli specialty retailer founded in 2001 that operates as the country's first and largest dedicated home growing network. The company sells hydroponic and indoor cultivation equipment, including LED grow lights, grow tents, hydroponic systems, fertilizers, growing mediums, ventilation and air circulation equipment, irrigation systems, pH and EC meters, pruning tools, storage solutions, and complementary lifestyle products such as vaporizers. Hydroshop distributes through 5 physical branches across Israel (Holon, Kiryat, Yokneam, Netanya, and a central warehouse), a nationwide e-commerce storefront at hydroshop.co.il, phone sales, and WhatsApp support, with free nationwide delivery on orders over ₪299.
The core technology is a standard e-commerce platform combined with physical retail operations; there is no proprietary software IP, no public API, and no AI/ML infrastructure disclosed. The catalog includes a small number of sub-brands and adjacent product lines, notably the illoo desktop LED grow lamp, the Growlink Hub smart monitoring device, and a wider affiliate group comprising Puffiz (vaporizers), Johnny Green (organic nutrients), and Canna Israel (plant nutrients). The product-led growth approach relies on detailed catalog content, cultivation guides, fertilization tables, and direct customer communication to convert hobbyist buyers.
Hydroshop generates revenue through one-time product sales at unit prices ranging from ₪1 (consumables) to ₪2,310+ (premium equipment), with no subscription or recurring revenue streams. Pricing is pay-as-you-go with no contracted enterprise customers; the customer base is a long-tail of individual home growing enthusiasts. The CEO is Peleg Fastig. No parent company, institutional investors, or funding rounds are disclosed, and the firm operates as an independent founder-owned retailer.
Hydroshop firmographics
Firmographics- Name
- Hydroshop
- Legal name
- Hydroshop (הידרושופ)
- Website
- https://hydroshop.co.il
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hydroshop is a privately held Israeli specialty retailer founded in 2001 that sells hydroponic and indoor growing equipment to home cultivation enthusiasts through 5 physical branches and a nationwide e-commerce platform.
- Ownership category
- akta.pro rank
Hydroshop industry classification
Industry- Product category
- Hydroponic and Indoor Growing Equipment Retail
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Fluid Power Pump and Motor Manufacturing (333996)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Irrigation & Outdoor Plumbing Products (IMADALAI)
- akta.pro secondary industry
- Pump, Well & Booster System Service for Irrigation (HSAIAEAI)
Keywords
Where Hydroshop is headquartered
LocationHeadquarters
- HQ city
- Kefar Bilu
- HQ country
- Israel
- HQ region
- Middle East
Offices5 records
Markets served
Hydroshop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Growing Equipment: Retail sales of hydroponic growing equipment including grow tents, hydroponic systems, LED grow lights, nutrients, growing mediums, ventilation systems, irrigation equipment, and accessories through physical stores and e-commerce website.
- Product Sales - Accessories: Sales of vaporizers, storage products, pruning tools, and other growing accessories.
- Bundle/Kit Sales: Pre-configured growing kits and bundled products offering complete growing solutions at discounted package prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hydroshop product offering
Product offeringCore offering
Hydroshop is a multi-channel retail chain that sells hydroponic and indoor home-growing equipment directly to consumers through 5 physical branches across Israel and an e-commerce site with nationwide delivery. Its assortment covers LED grow lights, grow tents, hydroponic systems, fertilizers and nutrients, growing mediums, irrigation systems, ventilation equipment, pH/EC meters, pruning and harvest tools, vaporizers, storage containers, fabric pots, water pumps, and pest-control products, in addition to bundled growing kits and sub-brands such as the illoo desktop grow lamp and Growlink Hub.
Product overview
Hydroshop is Israel's leading home hydroponic growing equipment retailer, operating since 2001. The company offers a comprehensive ecosystem of indoor growing products organized into integrated categories: growing setups including LED lights (UPLUX, Deep Spider brands), grow tents (Better Tent), and complete growth kits; hydroponic systems and cultivation supplies like fertilizers (Advanced Nutrients, Atami, ATHENA, Bio Nova, GHE, Growth Technology, House & Garden, Johnny Green), growing mediums (coco coir, soil, rockwool), and irrigation systems (AQUBE smart controllers, NETBOW, LANDLINE); environmental control equipment for ventilation, pH/EC measurement, and CO2 management; harvest and processing tools including pruning shears, drying racks, and extraction equipment; and lifestyle accessories such as vaporizers (ViPi, DynaVap, Storz & Bickel) and storage solutions. The store operates 5 physical locations across Israel (Holon, Kiryat, Yagur, Netanya, Central Warehouse) with nationwide delivery on orders over 299 ILS.
Differentiator
Problem solved
Functional benefit
Brands
- illoo: Desktop lamp for growing plants, marketed as a sub-brand/product line under Hydroshop
Products and services
- LED Grow Lights (UPLUX, Deep Spider, LED Under Canopy) LED grow light fixtures including the UPLUX LED PRO 720W, Deep Spider 720W, LED Under Canopy 120W, and UPLUX 1000W, sold for indoor plant cultivation with varying wattages and coverage areas.
- Growing Tents (Better Tent) Indoor growing tents in sizes 120x60x200, 100x100x200, 240x120x200, and 65x40x150 from the Better Tent brand, providing controlled environments for plant cultivation.
- Hydroponic Systems (מערכות הידרופוניות) Complete soil-less hydroponic growing systems including 108-pot 3-floor configurations with water pumps and accessories for indoor cultivation.
- Fertilizers and Nutrients (דשנים) Multi-brand fertilizer and nutrient lines including Advanced Nutrients, Atami, ATHENA, Bio Nova, GHE, Growth Technology, House & Garden, and Johnny Green, covering organic, chemical, and hydroponic-specific formulas.
- Growing Kits (ערכות גידול) Pre-configured bundled kits combining LED lights, grow tents, and fabric pots at discounted package prices, including LED 720 + Tent 120 starter kits and full home growing systems.
- Irrigation Systems (מערכות השקייה) Automated irrigation systems including the AQUBE smart irrigation controller, garden irrigation kits, NETBOW, LANDLINE balcony irrigation, and AUTOPOT accessories for indoor and balcony growing.
- Ventilation and Air Circulation (אוורור) Ventilation equipment including fans, blowers, temperature and humidity controllers, CO2 systems, ducting, and air filtration for indoor grow rooms.
- Growing Mediums (מצעי גידול) Substrates including compressed coco coir blocks, OpenTop coco bags, coco plugs, coco cubes, soil mixes, rockwool slabs, perlite, vermiculite, and orchid bark.
- pH and EC Meters (חומציות ומוליכות) Digital pH and electrical conductivity meters, pH4/pH7 calibration solutions, meter maintenance kits, and water quality testing equipment for hydroponic nutrient management.
- Vaporizers (וופורייזרים) Vaporizer devices and accessories including ViPi Pocket, ViPi V-PRO, DynaVap, Magic-Flight, and Storz & Bickel products.
- Pruning and Harvesting Tools (גיזום וקטיף) Pruning shears, trimming scissors, bonsai pruning shears, harvest scissors, 6-tier BETTER drying racks, trimming bags, and extraction equipment.
- Storage and Containers (אחסון) Storage solutions including SCREW TOP CLEAR glass jars, WIDE MOUTH containers, Tight Vac vacuum containers, STINK SACK odor-proof bags, BOVEDA 58%/62% humidity control bags, and storage scales.
- Water Pumps and Air Pumps (משאבות מים ואוויר) Water pumps sized for hydroponic systems and air pumps for aquarium and aeration use, available in multiple flow rates.
- Fabric Pots and Planters (עציצי בד) Fabric grow pots including AirPot ventilated pots, Smart-Pot Big Bag Long Bed balcony planters, JG OpenTop fabric pots, and various sizes from 0.5L to 11L.
- illoo LED Grow Lamp Desktop LED grow lamp marketed as a Hydroshop sub-brand, available in black and white, designed for home use to provide optimal light spectrum for indoor plant growth.
- Growlink Hub Smart control hub for indoor growing environments that automates monitoring and control of grow-room conditions, marketed as a Hydroshop sub-brand product.
- Coco Coir Growing Medium Compressed 50L coco coir blocks, JG OpenTop 6L coco pots, coco plugs, and coco cubes from Johnny Green for hydroponic and soil-based cultivation.
- Pest Control Products (הדברה) Biological, chemical, and organic pest control solutions, pest identification guides, and organic sanitizers such as FlowerSanitizer for mold prevention.
Companies that use Hydroshop
Customer profileSegments3 records
Ideal customer profiles1 record
Hydroshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hydroshop partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Puffiz (פאפיז)minorRelated company under the same group. Puffiz is another retail brand operated by the parent company, offering vaporizers and accessories. Visible on Hydroshop's website footer as a group company.
- Johnny GreenminorRelated company under the same group. Johnny Green specializes in organic nutrients and growing products. Promoted as a group company on Hydroshop's website.
- Canna Israel (קאנה)minorRelated company under the same group. Canna produces specialized plant nutrients. Displayed as part of the group companies on Hydroshop's website.
- illoominorilloo is a grow lamp brand for indoor plant cultivation. Hydroshop sells illoo products and also promotes it as a group company on their website.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hydroshop competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hydroshop social profiles
Digital presenceHydroshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hydroshop leadership team
Management profileNumber of profiles
Profiles1 record
Hydroshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hydroshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hydroshop
What does Hydroshop do?
Hydroshop is a multi-channel retail chain that sells hydroponic and indoor home-growing equipment directly to consumers through 5 physical branches across Israel and an e-commerce site with nationwide delivery. Its assortment covers LED grow lights, grow tents, hydroponic systems, fertilizers and nutrients, growing mediums, irrigation systems, ventilation equipment, pH/EC meters, pruning and harvest tools, vaporizers, storage containers, fabric pots, water pumps, and pest-control products, in addition to bundled growing kits and sub-brands such as the illoo desktop grow lamp and Growlink Hub.
Is Hydroshop a public or private company?
Hydroshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hydroshop founded?
Hydroshop was founded in 2001. It employs 11 to 50 people.
Where is Hydroshop based?
Hydroshop is headquartered in Kefar Bilu, Israel, in the Middle East region.
How does Hydroshop make money?
Three revenue lines are on record. Product Sales - Growing Equipment is the primary driver. The others are product Sales - Accessories and bundle/Kit Sales.
Does Hydroshop have an API?
No public API is recorded for Hydroshop.
What industry is Hydroshop in?
Hydroshop's product category is Hydroponic and Indoor Growing Equipment Retail. Its primary akta.pro industry code is IMADALAI, Irrigation & Outdoor Plumbing Products, with a secondary code of HSAIAEAI, Pump, Well & Booster System Service for Irrigation. Its NAICS code is 42372 and its SIC code is 5070.