Mid-Plains Center for Behavorial Healthcare Services

What Mid-Plains Center for Behavorial Healthcare Services does

Mid-Plains Center for Behavioral Healthcare Services is a 501(c)(3) nonprofit organization established approximately 1970 and headquartered at 914 Baumann Drive, Grand Island, Nebraska, delivering behavioral health services to Central Nebraska communities for more than 50 years. The organization operates a 12-bed 24/7 Crisis Stabilization Unit (6 substance use detoxification beds and 6 mental health stabilization beds), outpatient therapy, medication management, community support for individuals with serious and persistent mental illness (SPMI), a Multi-Systemic Therapy (MST) program running over 25 years for chronic and violent juvenile offenders, 24/7 Youth Crisis Assessment, juvenile transportation services under contract with Probation Districts 9 & 10, and a recently launched Medication-Assisted Treatment (MAT) program for opioid use disorder. Care is delivered via in-person visits at Grand Island, Kearney, and Lincoln offices, home- and community-based settings, and a telehealth portal integrated with the OnCall Health platform, using evidence-based modalities including CBT, DBT, EMDR, TF-CBT, MST, Motivational Interviewing, somatic therapy, narrative therapy, and WRAP.

The business model is funded primarily through third-party insurance billing and Medicaid, supplemented by a sliding-fee discount program that prohibits denial of services based on inability to pay. Community Support services are billed exclusively to Medicaid at no cost to qualifying clients, while Youth Crisis Assessment is offered at no cost to any individual accessing the program. An embedded Genoa Healthcare on-site pharmacy within the outpatient clinic generates co-managed revenue through dispensing and daily provider coordination, with the partnership extending Genoa's reach to seven Nebraska locations. The organization is accredited by the Council on Accreditation (COA, next re-accreditation 2025), is governed by a Board chaired by Russell Kreachbaum, and is led by President and CEO Chase Francl alongside Vice-Presidents for Operations (Aaron Ross), Finance (Sara Nelson), Information Technology (Cody Musilek), and Compliance (Allison Nelms).

Customer segments span adults with mental health and substance use needs, youth and adolescents, individuals with SPMI, and families of chronic juvenile offenders, with named institutional counterparties including Probation Districts 9 & 10. GTM is community-led: referrals originate from healthcare providers, schools, courts, and community organizations, supported by a website, Facebook, Instagram, and ongoing partnership announcements. No revenue, headcount, or funding-round data is disclosed, and the entity is private/nonprofit with no parent company or equity sponsorship identified.

Name

Mid-Plains Center for Behavorial Healthcare Services

Legal name

Mid-Plains Center for Behavioral Healthcare Services, Inc.

Website

https://midplainscenter.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid-Plains Center is a 501(c)(3) nonprofit behavioral healthcare provider in Central Nebraska, operating a Crisis Stabilization Unit, outpatient therapy, community support, MST, juvenile transportation, and newly launched MAT services across Grand Island, Kearney, and Lincoln.

Ownership category

akta.pro rank

Product category

Behavioral Healthcare Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Severe Behavior Treatment & Crisis/De-escalation Services (ABA) (EDAKAHAK)

Keywords

• Behavioral health services
• Mental health treatment
• Substance use treatment
• Crisis stabilization services
• Outpatient therapy services

Headquarters

HQ city

Grand Island

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Billing: Mid-Plains Center accepts most insurance plans and bills third-party payers for services including outpatient therapy, medication management, community support, and crisis stabilization. This forms the primary revenue stream.
2. Sliding Fee Scale / Self-Pay: A Sliding Fee Discount Program is available based on income and family size. The organization does not deny services based on inability to pay, and has funding available for most uninsured persons who qualify. Medicaid is billed for Community Support services.
3. Medicaid: Medicaid is the primary payer for Community Support services. Individuals with Medicaid who are eligible for Community Support services receive them at no cost.
4. Genoa Pharmacy Partnership: Genoa Healthcare operates an on-site pharmacy embedded within the Mid-Plains outpatient clinic, providing on-site medication packaging and dispensing with daily coordination with the Mid-Plains provider team. Revenue is generated through pharmacy dispensing and medication management co-management.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Mid-Plains Center for Behavioral Healthcare Services is a 501(c)(3) nonprofit that delivers a comprehensive continuum of behavioral health services across Central Nebraska. Core offerings include a 24/7 Crisis Stabilization Unit with 12 beds (6 detox + 6 mental health stabilization), outpatient therapy, psychiatric medication management, community support for adults with serious and persistent mental illness, Multi-Systemic Therapy for juvenile offenders, youth crisis assessment, medication-assisted treatment for opioid use disorder, and juvenile transportation services.

Product overview

Mid-Plains Center provides a comprehensive behavioral health system offering both residential and outpatient services. The core offerings include a Crisis Stabilization Unit (detoxification and mental health stabilization), Outpatient Therapy, Community Support, Medication Management, Multi-Systemic Therapy for juveniles, Transportation Services, Youth Crisis Assessment, and Medication-Assisted Treatment. The organization operates as a 501(c)(3) nonprofit and is accredited by the Council on Accreditation (COA). Services are available across multiple Nebraska locations including Grand Island (main campus), Kearney, and Lincoln, with a partnership with Genoa Healthcare for integrated pharmacy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Stabilization Unit A voluntary, unlocked 24/7 facility providing immediate mental health stabilization and medically assisted detoxification services for individuals in crisis. Typical length of stay is 3 to 5 days.
• Outpatient Therapy Individual and family counseling services for adults and children addressing mental health concerns such as anxiety, depression, trauma, and relationship issues. Offers flexible appointment scheduling and telehealth options.
• Community Support Services assisting adults with serious and persistent mental illness (SPMI) or substance use to develop plans and obtain skills and resources for living a healthier, more stable life. Services are provided in clinic, home, or community settings.
• Medication Management Comprehensive psychiatric medication services for youth and adults, including evaluation, personalized treatment plans, nurse support, GeneSight testing, and enrollment in prescription assistance programs. Includes partnership with Genoa Pharmacy for on-site medication packaging and dispensing.
• Multi-Systemic Therapy (MST) An intensive family- and community-based treatment program in operation for over 25 years, addressing environmental systems that impact chronic and violent juvenile offenders. Blends cognitive behavioral therapy, behavior management training, and family therapies.
• Juvenile Transportation Services Juvenile Transportation program providing safe transport services for youth in the juvenile justice system, including in-home visitations, court-ordered classes and appointments, and treatment services. Staff are trained in defensive driving, adolescent behavior management, and crisis de-escalation.
• Youth Crisis Assessment 24/7 crisis assessment program providing therapists to meet with youth and caregivers for thorough risk assessments and development of personalized safety plans. Provided at no cost to families.
• Medication-Assisted Treatment (MAT) Evidence-based treatment for opioid use disorder offered at the Outpatient facility. Includes medication management (such as Suboxone), ongoing provider support, and monitoring to help reduce cravings, manage withdrawal symptoms, and build stability for long-term recovery.

Quantifiable outcome

• 47% to 64% decreases in long-term rates of days in out-of-home placements (MST program)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Genoa HealthcarecoreTechnology or Integration · 21 June 2024Genoa Healthcare is a leading provider of specialized pharmacy services for individuals with behavioral health needs, with an innovative model of physically embedding pharmacy services within behavioral health facilities. Genoa Pharmacy is located within the Mid-Plains outpatient clinic and offers on-site medication packaging and dispensing, personalized support, and daily coordination with the Mid-Plains provider team. Genoa shares dispensing information with clinical staff, allowing treatment teams to recognize medication compliance challenges. The partnership expands Genoa's reach to seven locations throughout Nebraska.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Heartland Family Service: Omaha-based nonprofit providing mental health, substance use, and family support services. Comparable regional Nebraska peer offering outpatient behavioral health and sliding-fee access with a similar continuum-of-care model.
• Community Alliance: Omaha-based nonprofit behavioral health provider offering outpatient therapy, psychiatry, substance use treatment, and supportive housing. Comparable to Mid-Plains as a regional Nebraska CMHC serving similar adult and youth populations with a sliding-fee model.
• CenterPointe: Lincoln, Nebraska-based nonprofit providing outpatient mental health, substance use treatment, housing, and crisis services. Directly comparable as a Nebraska community behavioral health center with a similar mission-driven, sliding-fee operating model.
• Lutheran Family Services of Nebraska: Statewide nonprofit offering behavioral health, substance use, refugee, and family services across Nebraska. Comparable as a faith-based, multi-site behavioral health provider with similar clinical and community-support programs.

Regional players

• Region 5 Behavioral Healthcare (Norfolk, NE): Regional behavioral health authority serving Northeast Nebraska. Comparable as a publicly funded community mental health center providing outpatient, crisis, and substance use services to a rural catchment area.
• Richard Young Behavioral Health (Kearney): Inpatient behavioral health facility located in Kearney, Nebraska—the same city where Mid-Plains operates an MST office. Overlapping service territory and population make it a relevant regional competitor for crisis and inpatient referrals.
• South Central Behavioral Services: Holdrege, Nebraska-based regional behavioral health provider serving south-central Nebraska. Direct geographic adjacency to Mid-Plains' territory with overlapping outpatient and crisis service offerings.

Emerging players

• Charles Drew Health Center: Omaha-based Federally Qualified Health Center (FQHC) with integrated behavioral health services. Comparable in offering co-located medical and behavioral health, with sliding-fee access, though serving an urban rather than rural population.

Others

• Wellpath / Centene Behavioral Health:

Broad incumbents

• Optum Behavioral Health: National managed behavioral health platform and part of UnitedHealth Group. Relevant incumbent competitor for payer contracts, telehealth delivery, and self-funded employer plans operating in Nebraska.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MidPlainsCenter
• Instagraminstagram.com/midplainscentergi
• LinkedInlinkedin.com/company/mid-plains-center-for-behavioral-healthcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Plains Center for Behavorial Healthcare Services