Kunsthaus Bregenz

What Kunsthaus Bregenz does

Kunsthaus Bregenz (KUB) is a contemporary art museum located on Karl-Tizian-Platz in Bregenz, Austria, on the shores of Lake Constance. Opened in 1997 in a building designed by Pritzker Prize-winning Swiss architect Peter Zumthor, the institution is owned by the State of Vorarlberg (Land Vorarlberg) and operated through Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH (Kuges), the same regional operating company that runs Landestheater Vorarlberg and Vorarlberg Museum. Its headcount sits in the 11–50 range.

The museum presents rotating solo and group exhibitions of internationally significant contemporary artists (e.g., Jordan Wolfson 2022, Tarek Atoui 2024/2025, Cyprien Gaillard 2026, KOO JEONG A, Florentina Holzinger, Precious Okoyomon, Małgorzata Mirga-Tas). Programming extends beyond the building through the outdoor KUB Billboards public-art project along Seestraße, the annual KUB Sommer Open Air (free concerts and outdoor cinema on Karl-Tizian-Platz), site-specific performances such as Florentina Holzinger's Bodensee Étude at Molo Bregenz, and educational outreach (Vermittlung programs, Art for Kids workshops, TiM accessibility tours, school programs).

KUB monetises its programme through four primary streams: admissions and event tickets, retail sales of publications and limited art editions via the KUB web shop (catalogues €16.80–€58; limited editions up to €2,400) with global shipping, venue rental for private events, and sponsorship/partnership contributions. Digital infrastructure is built on a CMS-based website (kunsthaus-bregenz.at), an e-commerce shop, an immersive 360° virtual tour (tour.kunsthaus-bregenz.at), Matomo web analytics, Newsletter2Go for email marketing, and the multi-museum Cloud Castle podcast. Distribution is amplified through publishing partner Walther König (Cologne) and cross-promotion with Bregenzer Festspiele via the Vice Versa Festspielbonus. The institution holds the Austrian Ecolabel (Österreichisches Umweltzeichen) awarded in 2023 and operates under partial WCAG 2.1 AA / Web-Zugänglichkeits-Gesetz accessibility compliance.

Name

Kunsthaus Bregenz

Legal name

Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH

Website

https://kunsthaus-bregenz.at

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Kunsthaus Bregenz is a publicly owned contemporary art museum in Bregenz, Austria, operating from the Peter Zumthor-designed building opened in 1997. It serves international art audiences, cultural tourists, families, schools, and collectors through rotating exhibitions, editions, events, and digital programming.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum

NAICS

Museums (71211)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Contemporary art museum
• Art exhibitions programming
• Museum publications editions
• Cultural education programs
• Venue rental events

Headquarters

HQ city

Bregenz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Admission & Event Tickets: Revenue from individual visitor admissions to exhibitions and special events (performances, concerts). Ticket prices are publicly disclosed for standard entry and guided tours.
2. Retail Sales — Publications & Art Editions: Sale of exhibition catalogues, artist books, vinyl records, limited art editions, and merchandise through the KUB web shop and on-site at the museum. Product range spans €19 (LPs) to €2,400+ (limited art editions).
3. Venue Rental & Vermietung: Rental of the Kunsthaus Bregenz venue for private and corporate events, generating ancillary revenue beyond regular admissions.
4. Sponsorship & Partnerships: Financial and in-kind support from sponsors (Sponsor*innen) and partners (Kooperationen), contributing to exhibition production, programming, and operational costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kunsthaus Bregenz operates a contemporary art museum in a Peter Zumthor-designed building in Bregenz, Austria, presenting rotating solo and group exhibitions of international artists alongside an outdoor billboard art program, guided tours, school and family education, a summer open-air concert and cinema series, and a cafe/bar. Commercial offerings include exhibition catalogues, artist books, vinyl and limited art editions sold through an on-site shop and KUB Web Shop, venue rental for private events, and ticketed access to exhibitions and performances.

Product overview

Kunsthaus Bregenz is an art museum operated by Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH, featuring rotating contemporary art exhibitions in a Peter Zumthor-designed building. The institution offers a portfolio of cultural products including exhibitions (on-site and via KUB Billboards outdoor program), publications, limited art editions, guided tours, educational programs for children and schools, and seasonal events like the Summer Open Air with concerts and cinema. Digital offerings include a virtual tour experience and the Cloud Castle podcast. The institution operates a webshop for tickets, publications, and editions, and provides venue rental services.

Differentiator

Problem solved

Functional benefit

Brands

• KUB Billboards: Public art program featuring large-scale billboard installations along Seestraße in Bregenz
• KUB Sommer Open Air
• KUB Café Bar
• KUB Freund*innen
• TiM – Tandem im Museum
• Cloud Castle Podcast

Products and services

• Contemporary Art Exhibitions
• KUB Billboards
• KUB Publications

Quantifiable outcome

• Free entry to major outdoor performance events (e.g., Bodensee Étude) with no ticket reservation required
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bregenzer FestspielecoreGTM or Marketing Partner · 1 June 2026Vice Versa Festspielbonus: €4 discount on full-price tickets to Cyprien Gaillard exhibition with a valid Bregenzer Festspiele ticket, and vice versa €4 discount on festival tickets for Passion of the Common Man, Bach Nirvana, and YUM! with a valid KUB ticket. One-time reduction. This cross-promotion leverages shared audiences between the two major summer cultural events in Bregenz.
• Cloud Castle Podcast Consortium (Kunstmuseum Liechtenstein, Kunstmuseum St.Gallen, Bündner Kunstmuseum Chur)minorStrategic or Co-development Partner · 1 January 2026The 'Cloud Castle' podcast, a collaboration among four regional art museums (Kunsthaus Bregenz, Kunstmuseum Liechtenstein, Kunstmuseum St.Gallen, and Bündner Kunstmuseum Chur), publishes episodes discussing art and cultural topics. Episode 4 was a Biennale Special with directors reporting from Venice.
• City SALTS (Kunstverein SALTS)coreStrategic or Co-development Partner · 1 November 2025City SALTS (Basel, Switzerland) acquired the 'House' parasitic installation from Kunsthaus Bregenz following an international call for proposals. The structure will be repurposed as a year-round artist's residence and exhibition space, extending the life of the installation as part of City SALTS's garden ensemble of small exhibition spaces on the banks of the Birs River. Approximately 50 submissions were received from New York, London, Berlin, Bern, Cologne, India, and Vorarlberg.
• Pirelli HangarBicoccaminorStrategic or Co-development Partner · 1 January 2025Co-publishing partner for Tarek Atoui's MONO LOGS / DIALOGS publication. Pirelli HangarBicocca (Milan) and Kunsthaus Bregenz collaborated with S.M.A.K. Ghent and Institut d'art contemporain Villeurbanne on the Atoui project spanning 2023–2025.
• S.M.A.K. Municipal Museum of Contemporary Art, GhentminorStrategic or Co-development Partner · 1 January 2025Collaborating institution on the Tarek Atoui MONO LOGS / DIALOGS publication, alongside Pirelli HangarBicocca and Institut d'art contemporain Villeurbanne.
• Institut d'art contemporain, Villeurbanne/Rhône-AlpesminorStrategic or Co-development Partner · 1 January 2025Collaborating institution on the Tarek Atoui MONO LOGS / DIALOGS publication alongside Pirelli HangarBicocca and S.M.A.K. Ghent.
• Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH (Kuges)coreOthersKunsthaus Bregenz is operated by Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH, a municipal/regional operating company that also operates Landestheater Vorarlberg and Vorarlberg Museum. The entity is owned by Land Vorarlberg.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kunsthaus Zürich: Zurich's contemporary art museum featuring rotating international exhibitions in a Christ & Gantenbein extension. Comparable in scale, exhibition-driven programming, and DACH-region positioning for contemporary art audiences.
• S.M.A.K. (Stedelijk Museum voor Actuele Kunst): Ghent's municipal museum of contemporary art. Comparable as a publicly funded European museum running international contemporary exhibitions and collaborating with KUB on shared publications (Tarek Atoui).
• Kunstmuseum Basel: Basel's public art museum with a strong contemporary program alongside its historical collection. Comparable as a DACH-region publicly supported museum running international temporary exhibitions.
• Pirelli HangarBicocca: Milan's contemporary art space in a converted industrial venue, presenting site-specific installations by international artists. Direct overlap with KUB on artist rosters (e.g., Tarek Atoui co-publication) and exhibition-driven model.
• Schirn Kunsthalle Frankfurt: Frankfurt's exhibition hall for contemporary and historical art, known for large-scale international thematic shows. Closely mirrors KUB's model of temporary exhibitions without a permanent collection.
• MUMOK (Museum moderner Kunst): Vienna's museum of modern art with a Ludwig Wittgenstein–designed building and rotating contemporary programming. Comparable to KUB as an Austrian contemporary art venue with a distinctive architectural identity.
• Kunsthalle Wien: Vienna's contemporary art exhibition hall presenting rotating international contemporary art programming. Directly comparable to Kunsthaus Bregenz as an Austrian publicly supported kunsthalle with no permanent collection and a focus on international artists.
• Centre Pompidou-Metz: Metz's branch of Centre Pompidou focused on rotating modern and contemporary exhibitions in a Shigeru Ban–designed building. Comparable as a destination contemporary art venue with distinctive architecture and temporary programming.

Broad incumbents

• Palais de Tokyo: Paris's largest center for contemporary art, presenting international artists across an expansive venue. Comparable as a destination contemporary art center but operates at substantially larger scale, broader programming, and a more international audience footprint than KUB.

Regional players

• Vorarlberg Museum: Bregenz-based regional history and culture museum operated by the same parent entity (Vorarlberger Kulturhäuser-Betriebsgesellschaft mbH). Shares ownership, back-office, and regional audience with KUB, but focuses on regional history rather than international contemporary art.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxz2RzfXJntp7m9h0HiNaqw
• Facebookfacebook.com/kunsthausbregenz
• Instagraminstagram.com/kunsthausbregenz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunsthaus Bregenz