Skinner Vineyards
Skinner Vineyards is a family-owned estate winery in El Dorado County, California, producing Rh\u00f4ne varietals and Zinfandel from 36 planted acres and selling direct-to-consumer through a three-tier wine club, tasting room, and e-commerce shipping to 20+ US states.
- Company typePrivate
- Founded2007
- HeadquartersSomerset, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Skinner Vineyards does
Skinner Vineyards & Winery is a privately held, family-owned estate winery in El Dorado County, California, producing estate-grown Rh\u00f4ne varietals and Zinfandel from 36 planted acres across three vineyards\u2014Stoney Creek (2,300\u20132,740 ft), Green Valley Ranch (1,214 ft), and Wing Ranch (1,400\u20132,000 ft). The current operation was re-established in 2007 by Mike and Carey Skinner on land near founder James Skinner's 1861 original site, with the historic J. Skinner cellar property acquired in 2014 for preservation. Production occurs in a 12,000 sq ft facility built from 80% recycled steel, powered partly by solar energy, with night-air cooling, humidity-controlled bays, and native fermentations, and is supported by 1\u201310 employees including a dedicated winemaker and tasting room/wine club manager. The commercial model is direct-to-consumer: a three-tier Heritage Wine Club (Gold 12 bottles, Silver 6 bottles, Bronze 3 bottles shipped quarterly) with Gold carrying a 1-year minimum, a physical tasting room at Green Valley Ranch in Rescue, CA, e-commerce sales shipping to 20+ US states, and a small wine trade program. A differentiated heritage product line (Native Rouge, Angelica) is produced from 22 ancient Mission vines dating to the late 1800s and the proprietary Skinner clone of Petit Bouschet, and the winery has accumulated sustained recognition across Wine & Spirits, Decanter, Jeb Dunnuck, Sunset, and the San Francisco Chronicle Wine Competition from 2017 through 2026.
Skinner Vineyards firmographics
Firmographics- Name
- Skinner Vineyards
- Legal name
- Skinner Vineyards & Winery
- Website
- https://skinnervineyards.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Skinner Vineyards is a family-owned estate winery in El Dorado County, California, producing Rh\u00f4ne varietals and Zinfandel from 36 planted acres and selling direct-to-consumer through a three-tier wine club, tasting room, and e-commerce shipping to 20+ US states.
- Ownership category
- akta.pro rank
Skinner Vineyards industry classification
Industry- Product category
- Winery and Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Skinner Vineyards is headquartered
LocationHeadquarters
- HQ city
- Somerset
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Skinner Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and e-commerce website. Wines are shipped directly to customers in authorized states.
- Wine Club Memberships: Quarterly shipments of newly released wines through the Heritage Wine Club with three tiers (Gold 12 bottles, Silver 6 bottles, Bronze 3 bottles). Members receive discounts on purchases, complimentary tastings, and first access to limited production wines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Gold Level: 12 bottles quarterly, 30% discount on all purchases and shipping, complimentary tasting for up to 8 people every 6 weeks, first access to limited production wines, barrel tasting with winemaker |
| Subscription | Quarterly | Silver Level: 6 bottles quarterly, 20% discount on all purchases and shipping |
| Subscription | Quarterly | Bronze Level: 3 bottles quarterly, first access to limited production wines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Skinner Vineyards product offering
Product offeringCore offering
Skinner Vineyards is a family-owned estate winery producing Rhône varietals and Zinfandel from three El Dorado County vineyards (Stoney Creek, Wing Ranch, Green Valley Ranch). The winery sells direct-to-consumer through its tasting room, e-commerce site, and a three-tier Heritage Wine Club, and also hosts on-site tasting experiences and private events. Heritage Native wines are made from 22 ancient Mission vines dating to the late 1800s, alongside estate-grown Rhône varieties and Zinfandel.
Product overview
Skinner Vineyards & Winery is a family-owned winery in El Dorado County, California, producing estate-grown Rhône varietals and Zinfandel wines. The company offers a tiered wine club membership program (Gold, Silver, Bronze levels) with quarterly shipments, complimentary tastings, and discounts, alongside hospitality services including wine tasting experiences, vineyard events, and private event hosting at their Green Valley Ranch location.
Differentiator
Problem solved
Functional benefit
Products and services
- Heritage Wine Club - Gold Level Quarterly shipment of 12 bottles of newly released estate-grown wines with 30% discount on bottle purchases and shipping, complimentary tastings for up to 8 people every 6 weeks, and first access to limited production and library wines. Requires a 1-year minimum commitment. Targeted at dedicated wine enthusiasts seeking the most robust club benefits.
- Heritage Wine Club - Silver Level Quarterly shipment of 6 bottles of estate-grown wines with 20% discount on bottle purchases, shipping, and special events, plus complimentary tastings for up to 6 people every 6 weeks. Targeted at wine enthusiasts seeking mid-tier subscription benefits.
- Heritage Wine Club - Bronze Level Quarterly shipment of 3 bottles of estate-grown wines with complimentary tastings for up to 4 people every 6 weeks and first access to limited production and library wines. Entry-level subscription tier for wine enthusiasts beginning their club engagement.
- Wine Tasting Experiences Guided tasting flights on the patio at Green Valley Ranch, picnicking in the park, and wine flights paired with charcuterie, piano performances, and winemaker experiences. For wine enthusiasts visiting the Rescue, California tasting room.
- Event Hosting Private and public events including anniversary club gatherings, vineyard lunches with the winemaker, live music in the park, and pizza nights at the winery. For wine club members, lifestyle consumers, and private event clients.
Quantifiable outcome
- Top 10 Wineries of 2017 by Wine & Spirits Magazine
- +7 more outcomes
Companies that use Skinner Vineyards
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Skinner Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Skinner Vineyards partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Skinner Vineyards competitors and assessment
Company assessmentBroad incumbents
- Rombauer Vineyards: Larger California producer with a strong DTC and wine club engine. Comparable DTC-led GTM and club subscription structure, though broader portfolio and substantially larger scale.
- Tablas Creek Vineyard: Established Paso Robles Rhône-varietal specialist with estate vineyard, tasting room, and wine club. Comparable varietal specialization and DTC model, but materially larger and more recognized nationally.
Direct peers
- Lava Cap Winery: Family-owned El Dorado County estate winery with vineyards in the Sierra Foothills producing Rhône varietals and Zinfandel. Directly comparable geography, varietal mix, and family-run DTC operations.
- C.G. Di Arie Vineyard & Winery: Sierra Foothills estate producer of Rhône and Italian varietals with a tasting room. Comparable in estate-grown, varietal-driven DTC model.
- Boeger Winery: Family-owned El Dorado County winery producing estate Rhône and Italian varietals with a tasting room and wine club. Closely comparable to Skinner in size, AVA, varietal focus, and DTC distribution model.
- Andis Wines: Boutique Sierra Foothills winery focused on estate Rhône varietals and Zinfandel with a tasting room and wine club. Comparable in scale, varietal specialization, and DTC GTM.
- Miraflores Winery: El Dorado County estate winery producing Rhône-style wines with tasting room hospitality. Comparable AVA positioning and small-lot DTC model.
- Holly's Hill Vineyards: Boutique El Dorado AVA estate focused on Rhône varietals with vineyard-driven winemaking and tasting room sales. Comparable size, varietal portfolio, and family-run DTC approach.
- Sierra Vista Vineyards & Winery: El Dorado County estate winery specializing in Rhône varietals with a long history and tasting room. Comparable varietal focus and DTC heritage brand positioning.
Regional players
- Ironstone Vineyards: Sierra Foothills (Calaveras County) winery producing Rhône and Zinfandel with tasting room hospitality and events. Comparable regional positioning and varietal mix, though larger and broader distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Skinner Vineyards social profiles
Digital presenceSkinner Vineyards compliance and trust
Trust signalCompliance1 record
Skinner Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skinner Vineyards leadership team
Management profileNumber of profiles
Profiles7 records
Skinner Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skinner Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skinner Vineyards
What does Skinner Vineyards do?
Skinner Vineyards is a family-owned estate winery producing Rhône varietals and Zinfandel from three El Dorado County vineyards (Stoney Creek, Wing Ranch, Green Valley Ranch). The winery sells direct-to-consumer through its tasting room, e-commerce site, and a three-tier Heritage Wine Club, and also hosts on-site tasting experiences and private events. Heritage Native wines are made from 22 ancient Mission vines dating to the late 1800s, alongside estate-grown Rhône varieties and Zinfandel.
Is Skinner Vineyards a public or private company?
Skinner Vineyards is a private company. It is classified as family owned and is currently operating.
When was Skinner Vineyards founded?
Skinner Vineyards was founded in 2007. It employs 1 to 10 people.
Where is Skinner Vineyards based?
Skinner Vineyards is headquartered in Somerset, United States, in the North America region.
How does Skinner Vineyards make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships.
Who are Skinner Vineyards's main competitors?
Broad incumbents on record are Rombauer Vineyards and Tablas Creek Vineyard. Direct peers are Lava Cap Winery, C.G. Di Arie Vineyard & Winery, Boeger Winery, Andis Wines, Miraflores Winery, Holly's Hill Vineyards and Sierra Vista Vineyards & Winery. Ironstone Vineyards is listed as a regional player.
Does Skinner Vineyards have an API?
No public API is recorded for Skinner Vineyards.
What industry is Skinner Vineyards in?
Skinner Vineyards's product category is Winery and Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 312130.