Pure Research
Pure Research is a New Delhi-based B2B research outsourcing firm providing financial research, procurement intelligence, and business/market intelligence services to enterprise clients across four continents through project, retainer, and FTE engagement models.
- Company typePrivate
- Founded-
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pure Research does
Pure Research Private Limited is a B2B research outsourcing firm headquartered in New Delhi, India, operating across three service verticals: Financial Research, Procurement Intelligence, and Business and Market Intelligence. The company serves enterprise clients globally, with testimonials and named engagements spanning investment banks, consulting firms, automotive manufacturers, retail chains, and IT services firms across four continents. The firm operates as a privately held, founder/management-owned business with 11-50 employees and was co-founded by Ankit Kohli and Anupam Ashish. Service delivery is structured through three engagement models: project-based, retainer, and full-time-equivalent (FTE), allowing clients to procure research support on either one-off or embedded bases.
The company's core technology infrastructure consists of proprietary in-house databases aggregating content from 5,000+ online sources and a supplier database covering 1.5 million+ suppliers. Its flagship analytical framework is the Business Financial Stability (BFS) Risk Assessment Framework, which incorporates 250+ risk indicators for evaluating counterparty and supplier risk. Pure Research holds ISO 9001:2008 certification, signaling adherence to documented quality management processes. The firm does not disclose use of AI/ML technologies in its research workflows, positioning itself as a human-expert-led research outsourcing operation rather than an AI-native platform.
Strategic expansion has historically centered on geographic and product-line extensions, including the December 2015 opening of a London office, the launch of UK Procurement Intelligence Solutions, the rollout of the BFS Risk Assessment Framework, and the November 2016 introduction of an Equity Research Solution. The most recent verifiable strategic moves date to the 2015-2016 window, with limited publicly observable activity in subsequent years. No external funding rounds have been disclosed, and the company remains founder-led with no reported institutional investors.
Pure Research firmographics
Firmographics- Name
- Pure Research
- Legal name
- Pure Research Private Limited
- Website
- https://pureresearch.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Research is a New Delhi-based B2B research outsourcing firm providing financial research, procurement intelligence, and business/market intelligence services to enterprise clients across four continents through project, retainer, and FTE engagement models.
- Ownership category
- akta.pro rank
Pure Research industry classification
Industry- Product category
- Outsourced Research and Business Intelligence Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Competitive Intelligence & Benchmarking (BPAHALAB)
- akta.pro secondary industries
- Sector-Specific Industry Research (FSACAGAL), Strategy & Thematic Research (FSACAGAG), Due Diligence & Investigative Research (BPAHALAI)
Keywords
Where Pure Research is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Pure Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Research Outsourcing Services: Pure Research generates revenue through customized research outsourcing services across three functional areas: Financial Research, Procurement Intelligence, and Business & Market Intelligence. The company operates on a professional services model with multiple engagement structures including project-based billing, on-demand capacity addition, and retainer/FTE arrangements. Revenue is generated from financial services firms (investment banks, brokerages, private equity, asset managers), procurement teams at corporates, and consulting firms worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based Engagement |
| Other | Pay-as-you-go | On-demand Capacity Addition |
| Subscription | Monthly | Retainer / FTE Engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Pure Research product offering
Product offeringCore offering
Pure Research provides customized outsourced research and business intelligence services through three pillars: Financial Research (Equity Research, Investment Banking Research, Buy-side Research, Private Equity Research, ESG Research), Procurement Intelligence (Supply Chain Risk Management, Supplier Risk Assessment, Category Intelligence, Sourcing Intelligence, Sustainable Procurement Intelligence), and Business & Market Intelligence (Competitive and Market Intelligence, Business Development Support, Consulting Support, M&A Research). Services are delivered to financial services firms, corporates, and consulting firms worldwide via project-based, on-demand, and retainer/FTE engagement models, supported by proprietary analytical frameworks and in-house databases of 5,000+ information sources and 1.5 million+ suppliers.
Product overview
Pure Research is a customized research and business intelligence services company offering three integrated service pillars: Financial Research (including Equity Research, Investment Banking Research, Buy-side Research, Private Equity Research, and ESG Research), Procurement Intelligence (including Supply Chain Risk Management, Supplier Risk Assessment, Category Intelligence, Sourcing Intelligence, and Sustainable Procurement Intelligence), and Business & Market Intelligence (including Competitive and Market Intelligence, Business Development and Marketing Support, Consulting and Advisory Support, and M&A Research). The company operates as a services firm with flexible engagement models (project-based, on-demand capacity addition, and retainer/FTE) supporting financial services firms, corporates, and consulting firms worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity Research Outsourced equity research support for brokerages and independent research providers, covering financial modeling, coverage reports, sector research, and market intelligence.
- Investment Banking Research Investment research support for investment banks covering M&A deal support, equity capital markets, and market intelligence services.
- Buy-side Research Research support for asset managers and investment advisors covering portfolio creation, monitoring, thematic research, and business development.
- Private Equity Research Pre-deal, deal, and post-deal research solutions for private equity firms across the investment lifecycle, including target identification, due diligence, portfolio monitoring, and fund raising support.
- ESG Research Environmental, social, and governance research and screening services for SRI investors and ESG research providers, including customized ESG ratings and portfolio monitoring.
- Supply Chain Risk Management N-tier supply chain mapping and monitoring solutions to identify risk indicators across supply chains, including real-time alerts and periodic newsletters.
- Supplier Risk Assessment Business, Financial, and Sustainability (BFS) assessment framework evaluating suppliers across 250+ risk indicators, with ongoing supplier monitoring.
- Category Intelligence Market intelligence tracking procurement category evolution, supplier landscape analysis, and category strategy development support.
- Sourcing Intelligence Strategic and tactical sourcing intelligence including supplier identification, benchmarking, and negotiation intelligence for procurement teams.
- Sustainable Procurement Intelligence Sustainability assessment of suppliers across environmental, social, and governance parameters, including supplier engagement and best practice identification.
- Competitive and Market Intelligence Market and competitive intelligence solutions covering consumer insights, competitor assessment, and industry studies using proprietary analytical frameworks.
- Business Development and Marketing Support Research-backed marketing and business development solutions including lead generation, sales support, startup solutions, and digital marketing services.
- Consulting and Advisory Support Knowledge management and consulting research support including desk research, primary research, digital content creation, and social media marketing.
- Merger and Acquisition (M&A) Research M&A research services covering target identification, due diligence, valuation support, and investor/street opinion analysis.
Quantifiable outcome
- Research support for coverage universe of 125 equities across five sectors
- +2 more outcomes
Companies that use Pure Research
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Pure Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Research partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
Pure Research competitors and assessment
Company assessmentEmerging players
- AlphaSense: AI-driven market intelligence and research platform used by financial services and corporate strategy teams — emerging as a technology-enabled alternative to traditional research outsourcing models like Pure Research's.
Broad incumbents
- Genpact: Large-scale professional and knowledge services firm serving global financial services and corporate clients with research, analytics, and consulting capabilities — overlapping with Pure Research but at vastly greater scale and breadth.
- S&P Global Market Intelligence: Large incumbent offering market intelligence, sector research, and analytics to financial services and corporate clients — broader portfolio but overlapping with Pure Research's Financial Research pillar.
- WNS Holdings: Knowledge process outsourcing firm with research and analytics services for financial services and corporate clients — comparable model but materially larger scale and broader scope than Pure Research.
Direct peers
- Aranca: India-based research and analytics firm providing custom research, business intelligence, and procurement intelligence to global clients — overlapping service mix and delivery footprint.
- Evalueserve: Direct competitor offering customized research, analytics, and AI solutions to financial services, procurement, and consulting clients globally, with similar flexible engagement models and India-based delivery.
- CRISIL: India-headquartered research, ratings, and analytics firm (S&P Global subsidiary) serving financial services, procurement, and corporate clients — comparable scale, geography, and service offering.
- CB Insights: Market intelligence platform serving PE, corporate strategy, and consulting clients with company, sector, and technology intelligence — overlapping with Pure Research's PE Research and Competitive Intelligence offerings.
- Acuity Knowledge Partners: Direct peer providing research, analytics, and business intelligence outsourcing to investment banks, asset managers, and other financial institutions — directly overlapping with Pure Research's Financial Research pillar.
- Copal Partners (Moody's Analytics): Boutique research outsourcing firm (now part of Moody's Analytics) that served financial services clients with customized research support — a direct comparable business model and client base to Pure Research.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Research social profiles
Digital presencePure Research compliance and trust
Trust signalCompliance1 record
Pure Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Research leadership team
Management profileNumber of profiles
Profiles2 records
Pure Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Research
What does Pure Research do?
Pure Research provides customized outsourced research and business intelligence services through three pillars: Financial Research (Equity Research, Investment Banking Research, Buy-side Research, Private Equity Research, ESG Research), Procurement Intelligence (Supply Chain Risk Management, Supplier Risk Assessment, Category Intelligence, Sourcing Intelligence, Sustainable Procurement Intelligence), and Business & Market Intelligence (Competitive and Market Intelligence, Business Development Support, Consulting Support, M&A Research). Services are delivered to financial services firms, corporates, and consulting firms worldwide via project-based, on-demand, and retainer/FTE engagement models, supported by proprietary analytical frameworks and in-house databases of 5,000+ information sources and 1.5 million+ suppliers.
Is Pure Research a public or private company?
Pure Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Research founded?
Pure Research was founded in -1. It employs 11 to 50 people.
Where is Pure Research based?
Pure Research is headquartered in New Delhi, India, in the Asia region.
How does Pure Research make money?
One revenue line is on record: research Outsourcing Services.
Who are Pure Research's main competitors?
AlphaSense is listed as an emerging player. Broad incumbents are Genpact, S&P Global Market Intelligence and WNS Holdings. Direct peers are Aranca, Evalueserve, CRISIL, CB Insights, Acuity Knowledge Partners and Copal Partners (Moody's Analytics).
Does Pure Research have an API?
No public API is recorded for Pure Research.
What industry is Pure Research in?
Pure Research's product category is Outsourced Research and Business Intelligence Services. Its primary akta.pro industry code is BPAHALAB, Competitive Intelligence & Benchmarking, with a secondary code of FSACAGAL, Sector-Specific Industry Research. Its NAICS code is 5416 and its SIC code is 8700.