Line Skis
Line Skis is a 1995-founded Seattle-area premium ski manufacturer selling freestyle, freeride, all-mountain, and touring skis plus apparel and bindings via DTC e-commerce and a global dealer network across 17 countries, now operating under K2 Sports within Elevate Outdoor Collective.
- Company typePrivate
- Founded1995
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Line Skis does
Line Skis is a Seattle-based (Bellevue, WA operating) manufacturer of premium skis and complementary skiing equipment, founded in 1995 by Jason Levinthal. The company sells skis, ski poles, bindings (via Marker), apparel, bags, and footwear through a direct-to-consumer e-commerce storefront at lineskis.com, a global retail dealer network spanning 17 countries across North America, Europe, and Asia-Pacific, and a B2B Dealer Tools portal serving retailers and media. Its core customer base is recreational and professional skiing enthusiasts segmented across freestyle, all-mountain, powder, freeride, touring, and groomer disciplines, with a strong cultural identity in the freestyle skiing community anchored by the LINE Traveling Circus video series and a pro athlete roster including Tom Wallisch, Pollard, Andy Parry, and Leo Taillefer.
The product portfolio is organized around seven ski collections: Vision (lightweight freeride/touring with proprietary THC Construction combining Carbon, Fiberglass, and Flax stringers and FSC Certified Wood Cores), Optic (high-speed resort with Gas Pedal Metal Overdrive layup), Pandora (versatile all-mountain with Bio-Resin and Thick-Cut Sidewalls), Bacon (all-mountain with Early Rise), Blend (freestyle with three graphics), Chronic (park), and Park (rails and freestyle) collections, plus youth skis (Wallisch Shorty, Ruckus, Bacon Shorty). Differentiated proprietary technologies include THC Construction (Triple Hybrid Construction), 5CUT Multi-Radius Sidecut, 4D Fibercap Construction, Symmetric Flex, Capwall Construction, Thick-Cut Sidewalls, FATTY Base & Edge (30% thicker base and edge), and Bio-Resin (20% carbon footprint reduction per ski). Pricing spans $499.95-$919.95 for skis and $24.95-$149.95 for apparel, with a subscription-style Pro Program for industry professionals annually renewed by June 30.
In 2025, Line Skis was acquired by K2 Sports (a subsidiary of Elevate Outdoor Collective Holdings, LP) alongside Full Tilt Boots, integrating the brand into a portfolio of outdoor recreation brands including K2, Marker, Ride, Volkl, Dalbello, Tubbs, Atlas, BCA, and Madshus. The company continued to operate as a distinct brand with active product launches (25/26 catalogs), 2025 industry awards (Women's Freeride Ski of the Year, Blister Best of, Ski Alper Italy Editor's Choice), and ongoing investment in its dealer network, content library, and global e-commerce localization.
Line Skis firmographics
Firmographics- Name
- Line Skis
- Legal name
- Elevate Outdoor Collective Holdings, LP
- Website
- https://lineskis.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Line Skis is a 1995-founded Seattle-area premium ski manufacturer selling freestyle, freeride, all-mountain, and touring skis plus apparel and bindings via DTC e-commerce and a global dealer network across 17 countries, now operating under K2 Sports within Elevate Outdoor Collective.
- Ownership category
- akta.pro rank
Line Skis industry classification
Industry- Product category
- Skis & Ski Equipment
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD)
Keywords
Where Line Skis is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Line Skis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Ski Sales: Direct-to-consumer and dealer sales of premium skis across multiple categories including freestyle, all-mountain, powder, freeride, and touring. Revenue generated through lineskis.com e-commerce platform and global retail network.
- Apparel and Accessories: Sale of LINE-branded clothing, footwear, headwear, bags, and socks through direct and retail channels.
- Ski Bindings: Sales of ski bindings including touring bindings, freestyle, freeride, and all-mountain options. Partnerships with Marker for Griffon and Jester bindings.
- Pro Program Membership: Seasonal membership program for industry professionals providing pro deal discounts on products. Accounts expire June 30th annually.
- Ski Poles: Sale of LINE-branded ski poles including specialized models like Wallischtick and Paintbrush poles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price skis from $499.95 to $919.95 |
| Unit Pricing | Pay-as-you-go | Apparel items from $24.95 to $149.95 |
| Subscription | Annual | Pro Program for industry professionals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Line Skis product offering
Product offeringCore offering
Line Skis manufactures and sells premium skis across freestyle, freeride, all-mountain, powder, touring, and youth categories, sold under multiple proprietary collections (Vision, Optic, Pandora, Bacon, Blend, Chronic, Park, Concepts). The company also sells complementary ski equipment including ski poles, bindings, and a branded apparel line (hoodies, tees, headwear, socks), as well as bags and après footwear, distributed through its DTC e-commerce site and a global retail dealer network.
Product overview
Line Skis is a ski equipment and apparel company founded in 1995, specializing in freestyle and freeride skis. The product portfolio centers on multiple ski collections: the Vision Collection (lightweight freeride/touring skis with THC Construction), the Optic Collection (high-speed resort skis with Gas Pedal Metal technology), the Pandora Collection (versatile all-mountain skis with Bio-Resin), the Bacon Collection (all-mountain skis with Early Rise), the Blend Collection (freestyle park skis), and the Chronic/Park Collections (park-focused skis). Youth offerings include Wallisch Shorty and Ruckus/Bacon Shorty skis. The company also offers complementary equipment including ski poles, bindings (Marker Jester, touring bindings), and a growing apparel line (hoodies, tees, headwear) plus footwear (Après Booties, Slides) and bags (backpacks, ski bags). LINE skis are available directly via lineskis.com and through global retail dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vision Collection Lightweight freeride/touring ski collection with THC (Triple Hybrid Construction) combining Carbon, Fiberglass, and Flax for a hyper-damped feel; includes Vision 96, 104, and 114 models designed for all-mountain and backcountry versatility.
- Optic Collection High-speed capable resort/freeride ski collection with Gas Pedal Metal Overdrive layup for enhanced edge grip and torsional stability; includes Optic 88, 96, and 114 models for resort and freeride performance.
- Pandora Collection Award-winning versatile all-mountain ski collection featuring Bio-Resin technology and Thick-Cut Sidewalls for a lightweight yet stable ride; includes Pandora 85, 92, 99, and 106 models for groomers to powder.
- Bacon Collection Versatile all-mountain ski collection with Early Rise technology for deep snow performance; includes Bacon 108, 115, and 122 models for variable snow conditions.
- Blend Collection Freestyle ski featuring three graphics on one iconic ski platform for park and creative skiing.
- Chronic Collection Freestyle ski collection designed for park skiing, jumps, spins, and rail tricks.
- Park Collection Park-focused ski collection designed for rails, jumps, and freestyle skiing performance.
- Wallisch Shorty Skis Youth ski modeled after Tom Wallisch's pro model, featuring 5CUT Multi-Radius Sidecut and Symmetric Flex for park progression.
- Ruckus Skis Heavy-duty park ski for smaller shredders featuring Aspen Veneer core and Symmetric Flex for freestyle progression.
- Bacon Shorty Skis Youth all-mountain ski with 107mm waist and symmetric shape for playful slashing, surfing, and jibbing.
- LINE Ski Poles LINE-branded ski poles including Wallischtick and Paintbrush models for various skiing disciplines.
- Ski Bindings Ski bindings including Marker Jester and Griffon freestyle/freeride options plus touring bindings for Freestyle, Freeride, All Mountain, and Touring applications.
- LINE Apparel LINE-branded apparel collection including hoodies, crewnecks, long sleeve tees, short sleeve tees, socks, and headwear.
- LINE Bags Bags including backpacks, roller bags, and ski bags for transport and storage.
- LINE Footwear Casual footwear including Après Booties (Low Top and High Top) and Slides for off-mountain comfort.
- LINE Pro Program Seasonal membership program for ski industry professionals (instructors, patrollers, shop staff, athletes) providing pro deal discounts on LINE skis, apparel, poles, bindings, and accessories through local dealers.
Quantifiable outcome
- 20% reduction in carbon footprint through Bio-Resin technology
- +1 more outcomes
Companies that use Line Skis
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Line Skis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Line Skis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- K2 SportscoreIn 2025, K2 Sports acquired Line Skis and Full Tilt Boots to strengthen its freestyle and freeride capabilities. Line Skis now operates as part of the Elevate Outdoor Collective Holdings, LP portfolio alongside K2, Marker, Ride, Volkl, and other outdoor brands.
Scale indicators2 records
Recent moves6 records
Expansion highlights14 records
Line Skis competitors and assessment
Company assessmentDirect peers
- Head Ski: Established ski manufacturer competing in all-mountain, freeride, and park categories with comparable premium pricing. Direct dealer and consumer overlap with Line Skis globally.
- Marker Bindings: Sibling brand under Elevate Outdoor Collective and Line Skis's bindings partner for the Griffon and Jester platform. Provides the technical binding layer for Line's ski systems and represents the closest comp for Line's binding revenue stream.
- Atomic: Major Austrian ski manufacturer offering competing freestyle (Bent Chetler), all-mountain, and touring ski lines for the same global dealer network. Direct substitute across Line Skis's core categories.
- Salomon: French-owned (Amer Sports) ski and bindings manufacturer with significant overlap in freestyle, freeride, and touring categories. Direct competitor in retail ski shops globally and complementary provider of Marker-equivalent bindings.
- Fischer: Austrian ski manufacturer offering broad portfolio across alpine, touring, and Nordic disciplines. Comparable technology focus and premium pricing strategy for the same dealer and consumer base.
- K2 Sports: Parent company since 2025 acquisition; manufactures and sells directly competing ski lines (alpental, Disruption, Pinnacle) across freestyle, all-mountain, and touring categories. Shares the same distribution channels and dealer network as Line Skis.
- Volkl: Premium German ski manufacturer with overlapping freestyle, freeride, and touring ski lines; sibling brand under Elevate Outdoor Collective Holdings alongside Line Skis. Direct product portfolio overlap in Vision-like touring and freestyle categories.
- Rossignol: Iconic French ski manufacturer with parallel freestyle (Sick Day), freeride, and touring collections; also produces bindings, poles, and apparel directly competing with Line's full product offering.
- Armada Skis: US-based, freestyle-focused ski brand with strong pro-athlete and content-led marketing similar to Line Skis. Direct competitor in park/freestyle and all-mountain segments with comparable brand positioning.
Emerging players
- Black Crows Skis: Independent French ski brand with growing freeride and freestyle presence; competes with Line Skis in the premium, design-forward segment particularly in European markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Line Skis social profiles
Digital presenceLine Skis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Line Skis leadership team
Management profileNumber of profiles
Profiles1 record
Line Skis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Line Skis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Line Skis
What does Line Skis do?
Line Skis manufactures and sells premium skis across freestyle, freeride, all-mountain, powder, touring, and youth categories, sold under multiple proprietary collections (Vision, Optic, Pandora, Bacon, Blend, Chronic, Park, Concepts). The company also sells complementary ski equipment including ski poles, bindings, and a branded apparel line (hoodies, tees, headwear, socks), as well as bags and après footwear, distributed through its DTC e-commerce site and a global retail dealer network.
Is Line Skis a public or private company?
Line Skis is a private company. It is classified as corporate owned and is currently operating.
When was Line Skis founded?
Line Skis was founded in 1995. It employs 11 to 50 people.
Where is Line Skis based?
Line Skis is headquartered in Seattle, United States, in the North America region.
How does Line Skis make money?
Five revenue lines are on record. Ski Sales are the primary driver. The others are apparel and Accessories, ski Bindings, pro Program Membership and ski Poles.
Who are Line Skis's main competitors?
Direct peers on record are Head Ski, Marker Bindings, Atomic, Salomon, Fischer, K2 Sports, Volkl, Rossignol and Armada Skis. Black Crows Skis is listed as an emerging player.
Does Line Skis have an API?
No public API is recorded for Line Skis.
What industry is Line Skis in?
Line Skis's product category is Skis & Ski Equipment. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMABAJ, Winter Sports (Ski/Snowboard) Retail. Its NAICS code is 45911 and its SIC code is 5600.