MOR Media
MOR Media Inc. is a privately held, locally-owned multi-platform media company in Northeast Arkansas operating three FM radio stations, an AM station, a monthly community magazine, and digital advertising products that serve small and medium local businesses in the Paragould/Jonesboro market.
- Company typePrivate
- Founded2002
- HeadquartersParagould, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MOR Media does
MOR Media Inc. is a privately held, locally-owned multi-platform media company headquartered in Paragould, Arkansas, founded in 2002. It operates three FM radio stations — 107.1 JACK FM (Adult Hits targeting adults 25-54), JILL Radio @ 99.3 KTPG (Hot Adult Contemporary targeting adults 18-49, predominantly female), and iRock 103.7 (Classic/Modern Rock targeting Generation X and Y) — alongside an AM station and a free monthly community print magazine called Premiere Magazine distributed at 6,500 copies monthly (rising to 8,000-10,000 during the October-December holiday window). The company also offers web and digital advertising products including banner ads, slideshow sponsorships, and streaming player pre-roll placements starting at $50 per month, accessible via its station websites and the Premiere Magazine online edition.
The company's underlying technology is conventional broadcast and publishing infrastructure: FM/AM transmission, a Weebly-hosted web presence, online streaming players, and a print distribution network. There are no disclosed proprietary technology platforms, AI/ML systems, or APIs; the competitive differentiation rests on owning multiple distribution channels in a defined regional geography (Northeast Arkansas and Southeast Missouri, including Paragould and Jonesboro) rather than on technical superiority. Audience engagement metrics from 2015 indicate 5,000+ monthly visitors to the JACK FM website, 3,400+ JACK FM streaming listeners, 2,900+ iRock streaming listeners, and 1,500+ monthly visits to the Premiere Magazine online issue.
MOR Media generates revenue almost entirely through advertising across its three channels (radio, print, digital) sold via a sales-led motion staffed by five named media consultants. Pricing is unit-based and small-ticket, with digital ad packages starting at $50 per month and tailored campaign bundles developed one-on-one with advertisers. The customer base is composed of small to medium local businesses — automotive dealerships, retail stores, financial institutions, healthcare providers, senior services organizations, and community groups — with no disclosed anchor accounts or enterprise contracts. The company is bootstrapped with no external funding, no parent company, and no recorded acquisitions, leadership changes, or restructuring events.
MOR Media firmographics
Firmographics- Name
- MOR Media
- Legal name
- MOR Media Inc.
- Website
- https://mormediainc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MOR Media Inc. is a privately held, locally-owned multi-platform media company in Northeast Arkansas operating three FM radio stations, an AM station, a monthly community magazine, and digital advertising products that serve small and medium local businesses in the Paragould/Jonesboro market.
- Ownership category
- akta.pro rank
MOR Media industry classification
Industry- Product category
- Local Radio Broadcasting & Advertising
- NAICS
- Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832), Services-Advertising (7310)
- akta.pro primary industry
- Independent Local Radio Stations (MPABACAD)
- akta.pro secondary industry
- Newsstand & Single-Copy Distribution (MPAJAKAC)
Keywords
Where MOR Media is headquartered
LocationHeadquarters
- HQ city
- Paragould
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MOR Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio Advertising: Radio ad placement across multiple FM stations with options for frequency, day parts, and creative development. Includes streaming player ad placements.
- Print Magazine Advertising: Advertising space sold in the monthly Premiere Magazine publication distributed to 6,500-10,000+ readers per month.
- Web/Digital Advertising: Banner ads, right menu ads, slideshow sponsorships, and streaming player ad placements on company websites and radio station streaming players. Includes pre-roll banners and companion banners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Web advertising starting package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
MOR Media product offering
Product offeringCore offering
MOR Media Inc. operates a multi-platform local media business in Northeast Arkansas, selling advertising across three FM radio stations (107.1 JACK FM, JILL Radio @ 99.3 KTPG, and iRock 103.7), one monthly community magazine (Premiere Magazine), and digital/web advertising placements on company websites and streaming players. Revenue is generated by selling ad inventory and integrated marketing packages to local and regional businesses.
Product overview
MOR Media Inc. operates a multi-platform media portfolio consisting of three FM radio stations (107.1 JACK FM, JILL Radio @ 99.3 KTPG, and iRock 103.7), a monthly print magazine (Premiere Magazine), and digital/web marketing services. The radio stations target different demographics and musical formats while Premiere Magazine serves as a free community publication distributed across Northeast Arkansas. Web and digital marketing offerings provide supplemental advertising opportunities across their digital properties and streaming players.
Differentiator
Problem solved
Functional benefit
Brands
- 107.1 JACK FM: Radio station covering Northeast Arkansas and Southeast Missouri with target audience of adults age 25-54
- JILL Radio @ 99.3 KTPG
- iRock 103.7
- Premiere Magazine
Products and services
- 107.1 JACK FM FM radio station offering advertising spots to local and regional businesses. Features a 'Playing what we want' format targeting adults age 25-54 with a core audience of adults age 35-45, covering Paragould, Jonesboro, and surrounding areas of Northeast Arkansas and Southeast Missouri.
- JILL Radio @ 99.3 KTPG FM radio station on 99.3 KTPG-FM with a HOT AC (Hot Adult Contemporary) music format, offering advertising placements to local businesses. Targets adults ages 18-49 with a core audience of adults ages 25-44, predominantly female, covering Jonesboro, Paragould, and surrounding Northeast Arkansas areas.
- iRock 103.7 FM radio station described as '21st Century Rock,' playing 90s rock with elements from the 70s and 80s plus contemporary music, offering ad placements to businesses. Targets Generation Y (ages 32-49) and Generation X (ages 49-61) rock music enthusiasts in the Paragould area.
- Premiere Magazine Monthly community magazine focused on good news in Northeast Arkansas, covering local events, people, and culture. Distributed free with 6,500 copies monthly, increasing to 8,000-10,000 during Oct-Nov-Dec, plus over 1,500 monthly online visits at neapremiere.com. Sold as advertising space to local and regional businesses.
- Web Marketing / Digital Advertising Online advertising service sold to local businesses, including banner ads (300x250 or 728x90), slideshow sponsorships, right menu ads, and pre-roll/companion banners on radio station streaming players. Pricing starts as low as $50 per month with bundle savings available.
Quantifiable outcome
- 75% increase in event attendance (20-24 to 42-44 senior citizens) for B.E.E.S. Senior Citizens after magazine feature
- +1 more outcomes
Companies that use MOR Media
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
MOR Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOR Media partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights3 records
MOR Media competitors and assessment
Company assessmentBroad incumbents
- Alpha Media: Alpha Media is one of the largest U.S. radio operators focused on mid-sized markets, running clusters of FM/AM stations with integrated digital ad products — comparable multi-station, multi-market local radio model to MOR Media.
- iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with a national station footprint plus iHeartRadio digital streaming, podcasts, and live events — the most prominent broad incumbent overlapping with MOR Media's radio + digital + live/events model.
- Cumulus Media: Cumulus Media runs one of the largest U.S. radio station groups, focused on mid-sized markets with integrated digital ad sales — directly comparable to MOR Media's cluster of locally-targeted FM stations.
- Beasley Media Group: Beasley Media Group operates radio stations in mid-sized U.S. markets with digital extensions — analogous to MOR Media's local-radio + digital approach at a multi-market scale.
- Salem Communications: Salem Communications is a U.S. radio broadcaster with a portfolio of stations across multiple formats and markets — a comparable multi-station local-broadcasting operator, though tilted toward talk/religious formats.
- Townsquare Media: Townsquare Media operates local radio stations, digital, and live events in small and mid-sized U.S. markets — directly analogous to MOR Media's multi-platform local media model, but at vastly greater scale across hundreds of stations.
- Audacy (formerly Entercom/CBS Radio): Audacy operates a large portfolio of FM/AM radio stations paired with the Audacy digital audio streaming platform and podcast network — a comparable radio-plus-digital monetization model to MOR Media, scaled nationally.
Regional players
- Lotus Communications: Lotus Communications is a privately-held, family-owned radio operator running clusters of stations in Western U.S. markets — structurally similar to MOR Media as a privately-held local radio group without institutional ownership.
- WTFM 98.5 / Results Radio (Bustos Media / similar regional group): Bustos Media is an independent, minority-owned operator of FM/AM stations in smaller U.S. markets — the closest analog to MOR Media in scale, ownership structure, and reliance on local SMB ad sales.
Direct peers
- El Dorado Broadcasting / similar small-market station group: Independent small-market U.S. radio station groups operating 2-5 FM/AM stations in non-metro markets represent MOR Media's true direct-peer cohort — comparable in headcount, revenue model, and reliance on local SMB ad budgets, even if individual operators vary.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
MOR Media social profiles
Digital presenceMOR Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOR Media leadership team
Management profileNumber of profiles
Profiles7 records
MOR Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOR Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOR Media
What does MOR Media do?
MOR Media Inc. operates a multi-platform local media business in Northeast Arkansas, selling advertising across three FM radio stations (107.1 JACK FM, JILL Radio @ 99.3 KTPG, and iRock 103.7), one monthly community magazine (Premiere Magazine), and digital/web advertising placements on company websites and streaming players. Revenue is generated by selling ad inventory and integrated marketing packages to local and regional businesses.
Is MOR Media a public or private company?
MOR Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOR Media founded?
MOR Media was founded in 2002. It employs 1 to 10 people.
Where is MOR Media based?
MOR Media is headquartered in Paragould, United States, in the North America region.
How does MOR Media make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are print Magazine Advertising and web/Digital Advertising.
Who are MOR Media's main competitors?
Broad incumbents on record are Alpha Media, iHeartMedia, Cumulus Media, Beasley Media Group, Salem Communications, Townsquare Media and Audacy (formerly Entercom/CBS Radio). Regional players are Lotus Communications and WTFM 98.5 / Results Radio (Bustos Media / similar regional group). El Dorado Broadcasting / similar small-market station group is listed as a direct peer.
Does MOR Media have an API?
No public API is recorded for MOR Media.
What industry is MOR Media in?
MOR Media's product category is Local Radio Broadcasting & Advertising. Its primary akta.pro industry code is MPABACAD, Independent Local Radio Stations, with a secondary code of MPAJAKAC, Newsstand & Single-Copy Distribution. Its NAICS code is 516110 and its SIC code is 4832.