Crescent Bank

What Crescent Bank does

Crescent Bank is a privately held, Louisiana-chartered, FDIC-insured community bank headquartered in New Orleans, founded in 1991 by Gary N. Solomon Sr. and Fred B. Morgan III after acquiring the assets of Columbia Homestead. As of June 2025, the bank held approximately $1 billion in total assets and operated with a consolidated retail banking and auto finance model. The retail banking platform offers certificates of deposit (12-60 month terms, currently 4.15% APY on 18-month), Jumbo Savings (3.00% APY), Personal Statement Savings (1.70% APY), tiered Money Market accounts (3.25-3.50% APY), Personal and Commercial Checking, IRAs, debit cards, and safe deposit boxes, distributed through two physical branches in the greater New Orleans metropolitan area (Metairie and the recently closed Poydras Street location) alongside a nationwide online banking portal and mobile application.

The bank historically operated a separate auto finance subsidiary, Crescent Auto Finance, providing indirect subprime auto lending through a network of over 1,200 franchise and independent dealers across more than 34 states, with credit decisions reportedly rendered within 15 seconds of application receipt. Over a 30-year history, Crescent originated over $5.3 billion in auto loans. In June 2025, the bank announced a definitive agreement to divest the auto financing division to Arra Finance, transferring an $815 million originated loan portfolio and approximately 180 employees, while retaining the retail banking, commercial lending, and recreational/specialty loan (RVs, boats) businesses.

The revenue model is a traditional interest-spread community banking model: net interest income from loans and securities funded by retail deposits, supplemented by transaction and service fees (ATM, debit card replacement, safe deposit box rental, commercial checking transaction fees, and personal checking maintenance fees). The customer base spans individual retail consumers (locally for branch banking, nationally for CDs and high-yield savings) and small-to-medium businesses (commercial checking and lending), with no disclosed anchor customer concentration. Following the June 2025 divestiture, the bank is repositioning as a smaller, retail-focused community bank with nationwide digital deposit-gathering capability.

Name

Crescent Bank

Legal name

Crescent Bank

Website

https://cbtno.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Crescent Bank is a privately held, FDIC-insured Louisiana-chartered community bank headquartered in New Orleans, offering retail deposit products (CDs, savings, money market, checking) and commercial loans to individual consumers and SMBs nationwide via digital channels and two local branches, following its 2025 divestiture of the auto finance division.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Retail banking services
• Certificate of deposit
• Subprime auto lending
• Money market accounts
• Community banking

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income - Auto Loans: Interest earned from subprime auto loan portfolio. The bank has originated over $5.3 billion in auto loans over 30 years and originated $652 million in the last two years prior to the Arra acquisition.
2. Interest Income - Certificates of Deposit: Interest-bearing deposit accounts offering competitive rates (4.15% APY for 18-month CDs) to consumers and investors nationwide.
3. Interest Income - Savings Accounts: Jumbo Savings (3.00% APY) and Personal Statement Savings (1.70% APY) accounts generating interest income.
4. Interest Income - Money Market Accounts: Tiered money market accounts with rates ranging from 3.25% to 3.50% APY based on balance tiers.
5. Fee Income - Auto Loan Servicing: Processing fees from auto loan payments including MoneyGram and Western Union third-party payment processing.
6. Fee Income - Debit Cards: ATM withdrawal fees ($1.25 for other bank ATMs) and card replacement fees ($5).
7. Fee Income - Safe Deposit Boxes: Annual rental fees for safe deposit boxes ranging from $20 to $100 depending on size.
8. Fee Income - Commercial Checking: Monthly service charges ($8), transaction fees per check ($0.15), per deposit ($0.15), and per item ($0.08).
9. Fee Income - Personal Checking: Monthly maintenance fees based on average balance ($0 to $10 depending on balance tier).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

A Louisiana-chartered, FDIC-insured community bank headquartered in New Orleans offering retail banking products (certificates of deposit, savings, checking, money market accounts, IRAs, debit cards, and safe deposit boxes) and commercial banking services. The bank also operates a Crescent Auto Finance division that provides indirect subprime auto financing through dealer networks, and a Recreational & Specialty Loan unit financing RVs and boats, with products accessible both through physical branches in greater New Orleans and online nationwide.

Product overview

Crescent Bank is a Louisiana-chartered, FDIC-insured community bank headquartered in New Orleans offering a diversified portfolio of financial products and services. The bank operates two business segments: (1) Retail Banking comprising certificates of deposit, personal and commercial checking, savings (Jumbo Savings and Personal Statement Savings), money market accounts, IRAs, debit cards, and safe deposit boxes; and (2) Auto Finance under the Crescent Auto Finance sub-brand providing subprime indirect auto lending through dealers nationwide. The bank also offers recreational and specialty loans for RVs and boats. All products are accessible through online and mobile banking platforms with 24/7 account management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Certificate of Deposit (CD)

Quantifiable outcome

• Credit decisions made within 15 seconds of application receipt
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Arra FinanceflagshipStrategic or Co-development Partner · 11 June 2025Arra Finance entered into a definitive agreement to acquire Crescent Bank's auto financing division. The deal will transfer Crescent's $815 million auto loan portfolio to Arra as servicer, along with e-contracting, internal loan servicing, and auto-decisioning capabilities. Approximately 180 Crescent employees will join Arra, expanding their team sixfold. The transaction was expected to close in Q3 2025.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Hancock Whitney Corporation: Regional financial holding company with Gulf Coast presence including Louisiana, offering retail and commercial banking services at much larger scale than Crescent Bank, providing a relevant ceiling reference for community bank peers.
• MidSouth Bancorp (BancorpSouth): Multi-state community-focused bank with Louisiana presence, offering similar retail deposit and small business banking products at larger scale—useful comparable for understanding regional community bank dynamics.

Direct peers

• Investar Holding Corporation: Louisiana-based community bank holding company operating a similar retail/commercial banking franchise with deposit-gathering focus and digital banking capabilities, directly comparable to Crescent Bank's profile and Louisiana geography.
• QCR Holdings: Multi-state community bank holding company with retail/commercial banking franchise of similar size to Crescent Bank, providing a relevant peer for community bank valuation and operating metrics.
• Origin Bancorp: Louisiana-chartered community bank holding company headquartered in Ruston, LA, with comparable retail and commercial banking products and a similar mid-sized community bank footprint overlapping Crescent Bank's home market.
• Home Bank (Home Bancorp): Lafayette, Louisiana-based community bank offering comparable deposit products (CDs, savings, checking) and small business banking services in the same regional market as Crescent Bank.
• Heritage Commerce Corp: California-based community bank holding company operating a similar business model of retail deposits, commercial banking, and small business lending with comparable asset size to Crescent Bank.
• Equity Bancshares: Kansas-based community bank holding company with similar mid-sized asset profile, retail and commercial banking products, and a multi-state community bank growth strategy analogous to Crescent Bank's positioning.
• First Mid Bancshares: Illinois-based community bank holding company with retail banking, mortgage, and commercial banking services at comparable scale to Crescent Bank, useful for community bank multi-product peer benchmarking.
• Northrim BanCorp: Alaska-based community bank with a similar relationship-based retail and commercial banking model, comparable asset size, and similar emphasis on local market deposit gathering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/crescentbank

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Bank