What Silverado Vineyards does

Silverado Vineyards is a luxury, estate-grown winery founded in 1981 by Ron and Diane Miller and Lillian Disney, headquartered on 6121 Silverado Trail in the Stags Leap District of Napa Valley. The company farms 335 acres across five estate vineyards spanning the Stags Leap District, Yountville, Coombsville, Carneros, and Napa Valley AVAs, producing a portfolio anchored by single-vineyard Cabernet Sauvignon and supported by Chardonnay, Petit Verdot, Sauvignon Blanc, Kerner, Zinfandel, and Sangiovese. Its flagship SOLO Cabernet is built on the proprietary Disney-Silverado Heritage Clone (FPS #30) — one of only three Cabernet clones in California with UC Davis Heritage status.

The business operates a direct-to-consumer model with three primary revenue streams: (i) one-time e-commerce and tasting-room wine sales at $42–$250 per bottle; (ii) a tiered, recurring wine club (4-bottle at $240–$305, 6-bottle at $390–$535, and 12-bottle at $1,135 per release); and (iii) paid hospitality experiences at $50–$145 per guest, plus private events. Distribution is concentrated domestically via DTC, with prior export presence in 25 countries. All vineyards and the winery are CSWA-certified sustainable, with on-site solar supplying 36% of energy needs and a 40% reduction in carbon footprint versus the technology baseline.

Silverado Vineyards was acquired by Bill and Carol Foley in July 2022, integrating it into the Foley Family Wines & Spirits portfolio alongside other estate properties. Winemaker Alison Rodriguez, appointed in August 2022, is only the third winemaker in the company's history. The firm is privately held with 11–50 employees, and no specific revenue figure is publicly disclosed.

Name

Silverado Vineyards

Legal name

Silverado Vineyards

Website

https://silveradovineyards.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Silverado Vineyards is a luxury Napa Valley winery, founded in 1981, that produces 100% estate-grown wines from five vineyards across Stags Leap District, Coombsville, Yountville, Carneros, and Napa Valley AVAs. It sells direct-to-consumer through a tasting room, wine club memberships, and e-commerce, and has been part of Foley Family Wines since 2022.

Ownership category

akta.pro rank

Product category

Premium Napa Valley Wines

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)

Keywords

• Estate-grown wines
• Wine club memberships
• Napa Valley wines
• Wine tasting experiences
• Luxury wine production

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: The company sells wines directly to consumers through its e-commerce website and at the tasting room. Products include Cabernet Sauvignon, Chardonnay, Petit Verdot, Sauvignon Blanc, Kerner, Zinfandel, Sangiovese, and specialty wines priced from $42 to $250 per bottle.
2. Wine Club Memberships: Four annual shipments featuring small-production wines. Three tiers: 4-Bottle Club ($240-$305 per release), 6-Bottle Club ($390-$535 per release), and 12-Bottle Club ($1135 per release). Members receive 20% discounts and complimentary tastings.
3. Hospitality Experiences: Paid tasting experiences at the estate including Discovery Tasting ($50/guest), Estate Collection Experience ($85/guest), White Wine and Caviar ($115/guest), Legacy Cabernet ($145/guest), and Members Tasting (complimentary for up to 4 people). Food add-ons available.
4. Private Events: Revenue from hosting private events including winemaker dinners, corporate events, and celebrations for groups of 7 or more. Catered experiences with wine pairings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Silverado Vineyards produces 100% estate-grown premium wines from five Napa Valley vineyards and sells them directly to consumers through its e-commerce website, on-site tasting room, and a subscription wine club. Its portfolio centers on single-vineyard Cabernet Sauvignons (notably the SOLO from the Disney-Silverado Heritage clone) along with Chardonnay, Petit Verdot, Sauvignon Blanc, Kerner, and specialty varietals. Beyond wine sales, the company generates revenue from paid estate tasting experiences and private event hosting at its Napa hospitality center.

Product overview

Silverado Vineyards is a luxury Napa Valley winery offering estate-grown wines from five vineyards across premier AVAs including Stags Leap District, Yountville, Coombsville, Carneros, and Napa Valley. The product portfolio centers on single-vineyard Cabernet Sauvignons (SOLO from Heritage clone in Stags Leap District, GEO from Mt. George in Coombsville), specialty wines (Mt. George Petit Verdot, Abel Cabernet, Borreo Ranch Kerner), and wine club memberships (4, 6, and 12-bottle options). Experiences include estate tastings (Estate Collection, Discovery, Legacy Cabernet, White Wine and Caviar), complemented by digital offerings including a 360° Virtual Tour and 6-part winemaking video series. The winery joined Foley Family Wines in July 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• SOLO Cabernet Sauvignon Flagship single-vineyard Cabernet Sauvignon from the Stags Leap District, crafted exclusively from Silverado's Disney-Silverado Heritage Cabernet Sauvignon clone (UC Davis FPS #30).
• GEO Cabernet Sauvignon Single-vineyard Cabernet Sauvignon from Mt. George Vineyard in the Coombsville AVA, celebrating the volcanic soils and historic planted vineyard site.
• Mt. George Petit Verdot Single-vineyard Petit Verdot from Mt. George Vineyard in Coombsville, grown on the slopes of an ancient volcano with deep, gravelly volcanic soils.
• Abel Cabernet Sauvignon Single-vineyard Cabernet Sauvignon from Silverado Vineyard in Stags Leap District, producing fruit with excellent acid structure and fine-grained tannins.
• Borreo Ranch Kerner White wine from Borreo Ranch in Napa Valley, honoring Italian immigrant Felix Borreo who built a stone and redwood winery on the property in 1888.
• 4-Bottle Wine Club Quarterly wine club membership featuring 4 bottles per release, with 20% savings, complimentary tastings for up to 4 guests, and access to limited-production wines.
• 6-Bottle Wine Club Quarterly wine club membership featuring 6 bottles per release, with free shipping, complimentary tastings for up to 4 guests, and exclusive member pricing.
• 12-Bottle Wine Club Twice-yearly wine club membership featuring 12 bottles per release, with free shipping, complimentary tastings for up to 4 guests, and access to limited wines.
• Estate Collection Experience Hosted seated estate tasting showcasing Silverado's estate-grown wines with sweeping Stags Leap District views, featuring small-production wines highlighting winemaking style and vineyard character.
• Silverado Discovery Tasting Relaxed introduction to Silverado Vineyards featuring three estate-grown wines with vineyard views, guided by estate wine educators.
• Legacy Cabernet Experience Exploration of top Cabernet expressions from Stags Leap District and Coombsville with library estate Cabernets, guided tour, and artisan cheese and charcuterie board.
• White Wine and Caviar Experience Hosted white wine and caviar tasting featuring portfolio white wines paired with chef-selected caviar, house-made potato chips, and crème fraîche.
• Members Tasting Exclusive tasting for wine club members featuring newly released and winery-exclusive wines, complimentary for up to 4 people per membership.

Quantifiable outcome

• 40+ 90+ critic scores for wines
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Foley Family WinescoreOthers · 1 July 2022Silverado Vineyards was acquired by Bill and Carol Foley in July 2022, joining the Foley Family Wines & Spirits portfolio. The Foley family continues the vision and legacy of the Miller family. Silverado operates as part of a larger wine portfolio that includes partner winery benefits for wine club members.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Hess Persson Estates: Napa Valley estate winery with sustainable farming, single-vineyard Cabernets, and a tasting room/hospitality program. Closely comparable on sustainability positioning, estate-grown ethos, and DTC-heavy model.
• Chateau Montelena Winery: Historic Napa Valley (Calistoga) estate winery famous for single-vineyard Cabernet and Chardonnay with a strong DTC and tasting experience program. Comparable heritage positioning and premium estate model.
• Stags Leap Wine Cellars: Fellow Stags Leap District Cabernet specialist with estate vineyards and a similar premium DTC + tasting room model. Direct appellation peer with overlapping customer base and similar price architecture.
• Cakebread Cellars: Family-owned, estate-focused Napa Valley winery with strong DTC, wine club, and culinary/hospitality experiences. Closely comparable in business model, scale band, and premium positioning.
• Sterling Vineyards: Napa Valley estate winery offering reserve-tier and single-vineyard Cabernets with tasting experiences. Comparable product mix and Napa DTC model; Alison Rodriguez previously worked at Sterling.
• Caymus Vineyards: Napa Valley Cabernet specialist known for the Special Selection and Signature Cabernets with high brand recognition and DTC + limited wholesale distribution. Closely comparable premium Cabernet brand.
• Domaine Carneros: Sparkling and still wine estate in Carneros AVA with château-style tasting room and food/wine pairing experiences. Comparable hospitality-led DTC model in a Napa-adjacent sub-region.

Others

• Foley Family Wines: Parent company of Silverado since July 2022, operating a portfolio of estate wineries including Lancaster, Foley Estates, and Kuleto. Comparable as a portfolio operator and indirect channel partner rather than direct competitor.

Broad incumbents

• Beringer Vineyards: Historic Napa Valley winery with single-vineyard and reserve Cabernets spanning multiple AVAs. Comparable portfolio breadth across price tiers and substantially larger scale; relevant because several Silverado team alumni (Alison Rodriguez) trained there.
• Robert Mondavi Winery: Iconic Napa Valley estate winery with estate-grown Cabernet and Chardonnay, a wine club, and tasting experiences. Overlaps with Silverado on estate wine positioning, hospitality model, and DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SilveradoSOLO

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverado Vineyards