Affinity Care
Affinity Care is a Bristol-based consulting firm, founded in 2014, that provides recruitment, staffing, and temporary employment services to healthcare providers in the UK, with a primary focus on the care home sector.
- Company typePrivate
- Founded2014
- HeadquartersBristol, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Affinity Care does
Affinity Care is a private, Bristol-headquartered consulting firm founded in 2014 that provides recruitment, staffing, and temporary employment services to the UK healthcare sector. Its primary customer segment is the UK care home sector, where it positions itself around technological innovation in care delivery, personalised and holistic care approaches, operational efficiency improvements, workforce development, sustainability initiatives, and integration with the broader healthcare system.
The firm operates with a headcount of 101–250 employees and is described in available sources as a for-profit private company serving clients exclusively in Great Britain. No specific products, technology platforms, proprietary tools, or named service lines are disclosed beyond the stated value proposition, and the company website content was not retrievable for additional detail. No management team, patents, certifications, partnerships, funding rounds, or M&A activity are recorded in the input data.
The business model is consistent with a vertical-focused staffing and consultancy operation: revenue is generated through placement fees, temporary staffing margins, and consulting engagements with UK care home operators. Pricing, contract structures, customer counts, and revenue split between permanent placement, temporary supply, and advisory work are not disclosed in available sources, limiting visibility into unit economics and customer concentration.
Affinity Care firmographics
Firmographics- Name
- Affinity Care
- Website
- https://affinitycareuk.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 101–250 employees
- Short description
- Affinity Care is a Bristol-based consulting firm, founded in 2014, that provides recruitment, staffing, and temporary employment services to healthcare providers in the UK, with a primary focus on the care home sector.
- Ownership category
- akta.pro rank
Affinity Care industry classification
Industry- Product category
- Healthcare Staffing Services
- NAICS
- Human Resources Consulting Services (541612), Social Assistance (624), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Live-In Caregiver Placement & Matching (HSABAMAD)
- akta.pro secondary industry
- Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)
Keywords
Where Affinity Care is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Affinity Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Affinity Care product offering
Product offeringCore offering
Affinity Care is a Bristol-based consulting firm that provides recruitment, staffing, and temporary employment services to organisations in the UK healthcare sector, with a primary focus on the care home vertical. Its service offering centres on placing healthcare and care staff into roles that support resident wellbeing, care delivery, and operational management within care homes, while helping clients integrate technological innovation, personalised care approaches, workforce development, and sustainability initiatives into their operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare Recruitment Services Recruitment services for healthcare organisations in the UK, focused on sourcing qualified candidates for clinical and care roles within the care home sector and adjacent healthcare settings. Aimed at care home operators and healthcare employers seeking permanent hires.
- Healthcare Staffing Services Staffing services providing healthcare and care workers to organisations on an ongoing basis, supporting care delivery, resident wellbeing, and operational management in UK care homes and healthcare facilities.
- Temporary Healthcare Employment Services Temporary and contract employment services placing healthcare and care staff into short-term and flexible roles within the UK care home sector and broader healthcare market, addressing fluctuating workforce demand and cover requirements.
Companies that use Affinity Care
Customer profileSegments1 record
Ideal customer profiles1 record
Affinity Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Affinity Care partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Affinity Care competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Affinity Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Care leadership team
Management profileNumber of profiles
Affinity Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Care
What does Affinity Care do?
Affinity Care is a Bristol-based consulting firm that provides recruitment, staffing, and temporary employment services to organisations in the UK healthcare sector, with a primary focus on the care home vertical. Its service offering centres on placing healthcare and care staff into roles that support resident wellbeing, care delivery, and operational management within care homes, while helping clients integrate technological innovation, personalised care approaches, workforce development, and sustainability initiatives into their operations.
When was Affinity Care founded?
Affinity Care was founded in 2014. It employs 101 to 250 people.
Where is Affinity Care based?
Affinity Care is headquartered in Bristol, United Kingdom, in the Europe region.
Does Affinity Care have an API?
No public API is recorded for Affinity Care.
What industry is Affinity Care in?
Affinity Care's product category is Healthcare Staffing Services. Its primary akta.pro industry code is HSABAMAD, Live-In Caregiver Placement & Matching, with a secondary code of HSABAMAG, Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op). Its NAICS code is 541612 and its SIC code is 8090.