Smarttek

What Smarttek does

Smarttek, operating under the legal entity AWT Ajans, is a privately held Turkish digital agency founded in 2000 that delivers web design, software development, and digital marketing services to a broad client base across Turkey and the United Kingdom. The company maintains five physical offices — three in Ankara (Mahall Ankara, Kızılay, OSTIM), one each in Istanbul (Kozyatağı/Kadıköy) and Izmir (Bayraklı) — plus a UK office in Wisbech, England. Service offerings include custom responsive web design, corporate identity design, CMS implementation (WordPress, Joomla, Drupal, Wix), custom software development, API integrations (REST/GraphQL), mobile application development, SEO optimization, Google Ads management, social media services, digital catalog creation, and domain/hosting services. The company's most differentiated product is Viboard, an interactive digital whiteboard and education platform enabling remote teaching, real-time collaboration, quizzes, and visual learning content.

The business model blends one-time project-based revenue (web design, custom software builds, corporate identity projects) with recurring streams from SEO/Google Ads retainers, domain and hosting subscriptions, and post-launch maintenance contracts. Pricing is quote-based and varies by project scope, page count, and complexity, with Turkish Lira-denominated projects starting at approximately 1,000 TL for basic brochure sites and reaching 8,000-15,000 TL for e-commerce builds. Go-to-market is sales-led via direct outreach, the corporate website, local SEO targeting Turkish cities, and referral momentum from a reference portfolio of 60+ clients that includes government ministries (T.C. Gençlik ve Spor Bakanlığı, TCDD), major Turkish brands (Karaca, Bellona, İstikbal, Mondi, Tepe İnşaat), and SMEs across Adana, Ankara, Istanbul, Izmir, Kocaeli, Kayseri, and other cities.

The underlying technology stack is conventional and broadly adopted across the web development services industry — HTML, CSS, JavaScript, PHP, Python, Java, C#, Ruby, Node.js, React, Angular, Django, MySQL, PostgreSQL, MongoDB — with no proprietary platform or differentiated technology beyond the Viboard product. No AI/ML capabilities, patents, trademarks, partnerships, alliances, certifications, awards, or external funding have been disclosed. The company is founder/management controlled with no parent company or external investors identified in available data.

Name

Smarttek

Legal name

AWT Ajans

Website

https://smarttekas.com.tr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Smarttek (AWT Ajans) is a privately held Turkish digital agency founded in 2000 that provides web design, custom software development, and digital marketing services to government, enterprise, and SMB clients across Turkey and the United Kingdom through five regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Sariyer

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design Services: The company earns revenue through custom web design, corporate identity design, and website development services. Projects are scoped individually based on client requirements, page count, and complexity. Pricing varies by project — from basic brochure websites to comprehensive e-commerce platforms.
2. Digital Marketing Services: Recurring revenue from SEO optimization, Google Ads management, and social media marketing services. These are typically retainer or campaign-based engagements.
3. Software and Development Services: Custom software development, CMS implementations, API integrations, web application development, and mobile application development services billed per project.
4. Domain and Hosting Services: Domain registration and web hosting services, likely bundled with web design packages.
5. Support and Maintenance: Post-launch maintenance, updates, and technical support services, typically ongoing retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Smarttek (AWT Ajans) is a Turkish digital agency that designs and develops custom websites, e-commerce platforms, web applications, and mobile applications, and delivers related services including SEO, Google Ads, social media management, corporate identity design, domain registration, and hosting. Its proprietary sub-product Viboard is an interactive digital whiteboard platform for remote education. The agency serves SMEs, large enterprises, and government clients across Turkey and the UK.

Product overview

Smarttek operates as a multi-city digital agency (AWT Ajans / Adana Web Tasarım) offering a comprehensive suite of digital services primarily through its core Web Tasarım Hizmetleri and Web Tasarım Ajansı offerings. The core portfolio is anchored by a full-service web design and development division (Yazılım ve Geliştirme) that delivers custom web software, CMS implementations (WordPress, Joomla, Drupal, Wix), API integrations, and web applications. Supporting the core design and development services are specialized modules including corporate identity design (Kurumsal Kimlik), SEO optimization, Google Ads management, social media services, mobile application development, the interactive education platform Viboard, digital catalog creation, and domain/hosting services. The agency's offerings span Turkey's major cities (Ankara, İstanbul, İzmir, Adana, Kocaeli, Kayseri, Ordu, Kahramanmaraş) as well as the UK market, targeting SMEs, large enterprises, and public sector clients.

Differentiator

Problem solved

Functional benefit

Brands

• Viboard: An interactive whiteboard and education platform for teachers and students, enabling collaborative learning and real-time feedback.

Products and services

• Web Tasarım Hizmetleri (Web Design Services) Core professional web design services including original/custom web design, corporate identity design, software and programming, social media management, SEO optimization, Google Ads management, mobile application development, digital catalog creation, and domain hosting. Services are delivered across Turkey and internationally with a focus on mobile-compatible, SEO-friendly, and high-performance websites for businesses and government clients.
• Web Tasarım Ajansı (Web Design Agency) Full-service web design agency providing web design, web development, SEO services, and mobile compatibility solutions. The agency follows a structured process from needs analysis and design through development, testing, and publishing, with ongoing maintenance and technical support, serving businesses in Turkey and the UK.
• Yazılım ve Geliştirme (Software and Development) Software development division offering web software development, custom software solutions, CMS systems implementation, API integrations, and web application development. Supports technologies including Python, Java, JavaScript, React, Angular, Django, MySQL, PostgreSQL, MongoDB, and Git, serving businesses needing custom digital platforms.
• Viboard Proprietary interactive digital whiteboard platform for education that enables teachers and students to collaborate in a digital environment. Features include interactive learning, visual support with graphics and animations, distance learning capabilities, and real-time feedback through quizzes and polls, targeting schools, teachers, and students.
• Domain Hosting Domain registration and web hosting services including shared hosting, VPS hosting, dedicated hosting, and cloud hosting solutions for businesses of all sizes, typically bundled with web design packages and sold on a recurring basis.
• Digital Katalog (Digital Catalog) Digital catalog creation service enabling businesses to showcase products and services in digital format via websites, mobile apps, or PDF. Offers interactive features including video, audio, and multimedia elements, targeted at retail and product-based businesses.
• Kurumsal Kimlik (Corporate Identity) Corporate identity design services including logo design (logotype), color palette, typography selection, and visual style guidelines that reflect the brand's values and mission, serving businesses establishing or refreshing their brand identity.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• GoDaddy: Global domain, hosting, and website builder. Overlaps directly with Smarttek's domain/hosting and basic website offerings for SMBs across Turkey and the UK.
• Natro: Leading Turkish domain registration and hosting provider. Comparable as a Turkish-based infrastructure/services company bundling hosting with web presence services, often sold alongside design engagements.
• Ideasoft: Largest Turkish e-commerce platform provider offering SaaS storefronts, hosting, and integrations. Comparable as a broader Turkish commerce/web incumbent with overlapping SMB and mid-market customers, though more software-product oriented.
• Doruk.net: Established Turkish hosting and domain registrar with corporate web services. Comparable overlap in hosting, domain, and basic web infrastructure offerings sold to the same Turkish SMB and enterprise segment.
• Wix.com: Global DIY website builder. Disrupts the entry-level web design segment where Smarttek competes, particularly among SMB and sole-trader customers seeking self-service alternatives.

Direct peers

• Webtures: Turkish digital marketing and web design agency offering SEO, Google Ads, social media, and web development to SMEs and enterprises. Directly comparable in service mix, target market, and Turkish market positioning.

Regional players

• Medianova: Turkish-origin CDN and cloud infrastructure provider. Comparable as a Turkish-headquartered digital infrastructure player serving regional enterprises with complementary web performance services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/smarttekas
• Facebookfacebook.com/smarttekas
• LinkedInlinkedin.com/company/smarttek-yazilim-ve-endustriyel-otomasyon-sanayi-ticaret-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarttek