ML Design
- Company typePrivate
- Founded1994
- HeadquartersGroßostheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ML Design does
ML DESIGN Veranstaltungsservice GmbH (trading as ML Design) is a privately held German engineering company founded in 1994 in Ringheim/Großostheim, Germany, specializing in the design, manufacture, and operation of mobile pit equipment for professional motorsport. The company is owned and led by Managing Director Bernd Hock, who took over from founder Michael Canisius in 2015. The 11-50 employee organization operates from a 20,000 square meter facility that combines production, storage, and logistics under one roof, delivering modular products 'Made in Germany' including a patented Mobile Wall System (2017), an Overhead System for light/power/air distribution (2023), a Mobile Workstation in flight-case format (2019, v2 in 2023), Catering Cases, custom Flight Cases, and a proprietary Event Management System software for equipment scheduling.
The company's customer base consists of professional racing teams and premium automotive manufacturers operating in series including DTM, FIA World Endurance Championship (including 24 Hours of Le Mans), Formula 2, Formula 3, and 24h Nürburgring, as well as brand event clients such as Porsche Penske Motorsport, McLaren, Manthey Racing, Schubert Motorsport, Haupt Racing Team, AIXRACING, ZENVO, Schaeffler, and Team WRT. ML Design monetizes through a hybrid model combining one-time product sales, recurring seasonal rentals of modular systems, and professional services spanning 3D planning, branded fit-out, logistics, on-site assembly/dismantling, and dedicated technician support at race events across Europe.
Go-to-market is sales-led with direct consultation: the website provides a 'Request advice' form, products can be purchased or rented, and projects are quoted on a bespoke basis. The company's competitive positioning rests on integrated turnkey delivery from planning through assembly, proprietary patented hardware, in-house German manufacturing, and over two decades of accumulated motorsport-specific expertise. Marketing is conducted through the corporate website, Google Ads/remarketing, LinkedIn, and on-site presence at major race venues.
ML Design firmographics
Firmographics- Name
- ML Design
- Legal name
- ML DESIGN Veranstaltungsservice GmbH
- Website
- https://ml-design.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where ML Design is headquartered
LocationHeadquarters
- HQ city
- Großostheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ML Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of mobile wall systems, overhead systems, workstations, catering cases, and flight cases to motorsport teams and industry customers. One-time purchase model with in-house production 'Made in Germany'.
- Equipment Rental: Rental of modular systems and elements for events and races, allowing customers flexibility without capital expenditure.
- Exhibits Service: Storage, logistics, assembly/dismantling, cleaning and repair services for event equipment. Includes use of proprietary Event Management System.
- Event Construction Services: Turnkey pit box setup including 3D planning, branding, logistics, and on-site assembly/dismantling for race events across Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Purchase or rental options available for all products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ML Design product offering
Product offeringCore offering
ML Design designs, manufactures, and supplies modular mobile pit equipment "Made in Germany" for professional motorsport teams and automotive manufacturers. The core product portfolio includes a patented Mobile Wall System, Overhead System for light/power/air distribution, Mobile Workstations, Catering Cases, and custom Flight Cases, all sold or rented with full event construction, logistics, storage, and assembly services.
Product overview
ML Design offers a modular, integrated system of mobile pit equipment 'Made in Germany' for motorsport. The product portfolio centers on the Mobile Wall System (modular partition walls), Overhead System (power/light/air distribution), Mobile Workstation (engineering workstations in flight cases), Catering Case (mobile catering systems), and Flight Cases (custom transport packaging). These products are designed to work together as a coordinated ecosystem, with the ability to purchase or rent individual systems and elements. The company also developed an internal Event Management System software for logistics and equipment planning. All products feature in-house development, design, and production at their Ringheim facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Wall System Patented modular partition wall system for creating flexible workspace configurations in motorsport pit boxes; can be customized with special elements such as integrated helmet compartments, LED-illuminated features, and sliding doors. For professional racing teams and event operators.
- Overhead System Flexibly positionable powerhood system providing integrated light, power, and air distribution as overhead mounting infrastructure for motorsport pit boxes. For racing teams and event operators.
- Mobile Workstation Mobile engineering workstation housed in a flight case, providing a complete mobile workplace for data evaluation by engineers and technicians at motorsport events; features wall-integrated configurations and specialized data evaluation setups. For motorsport engineers, technicians, and industrial teams.
- Catering Case Mobile catering solution in a flight-case format for motorsport, trade fairs, and events, enabling food and beverage service in remote locations. For event organizers, racing teams, and trade fair operators.
- Flight Cases Custom-built transport cases and packaging solutions for equipment transportation, produced in-house with modular configurations for various equipment types. For motorsport teams, industrial equipment users, and event operators.
- Event Construction Service Turnkey event construction including 3D planning, pit box assembly, branding, logistics, and on-site assembly/dismantling for race events across Europe. For racing teams and event organizers.
- Exhibits Service Storage, logistics, assembly/dismantling, cleaning, and repair services for event equipment, supported by a 20,000 sqm storage facility and proprietary Event Management System. For race teams, event organizers, and industrial exhibition clients.
Quantifiable outcome
- 12 double boxes installed in 1.5 days for GP Explorer Le Mans
- +2 more outcomes
Companies that use ML Design
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ML Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ML Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Porsche Penske MotorsportcoreLong-standing partnership for WEC program including 24 Hours of Le Mans. ML Design provides complete team garage infrastructure, engineering workstations, and temporary modular building structures. One ML technician accompanies every WEC race for adjustments and quick solutions.
- MantheycorePartner for Porsche Track Tour events across Europe since 2017. ML Design handles track measurement, 3D planning, pit boxes, simulators, and workstations setup.
- Manthey RacingcoreML Design supported Manthey Racing to victory in LMGT3 category at FIA WEC 6 Hours of Imola 2025.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
ML Design competitors and assessment
Company assessmentOthers
- Aggreko: Global leader in temporary power, heating and cooling rental for events, motorsport and industry. Complementary to ML Design's pit infrastructure offering — often deployed alongside wall and overhead systems at race venues.
- Riedel Communications: Provider of real-time communications, signal distribution and on-site event services for motorsport, broadcast and live events. Operates in the same motorsport event-services ecosystem as ML Design, though addressing communications rather than physical pit infrastructure.
Direct peers
- Losberger De Boer: One of Europe's largest suppliers of modular, temporary event and industrial structures (tents, halls, two-storey buildings). Directly comparable to ML Design in the modular event infrastructure space, including motorsport venues.
- NÜSSLI Group: Swiss-based international event construction specialist delivering grandstands, platforms, overlays and temporary structures for sporting events including motorsport. Comparable to ML Design in turnkey event build for racing series.
- Stageco: Belgian-headquartered specialist in staging, roof structures, and grandstands for major sporting and entertainment events. Comparable to ML Design in custom engineered temporary structures used at race venues and high-profile events.
- HTS TENTIQ: Global manufacturer of modular aluminum and steel event structures, including temporary halls and event buildings. Overlaps with ML Design in serving motorsport and large-scale event infrastructure needs.
- Röder Group: German-headquartered manufacturer of modular tent and hall systems for events, sport and industry. Closely comparable to ML Design in delivering customizable temporary structures for race events and exhibitions.
Emerging players
- Maars Living Walls: Manufacturer of modular partition wall systems, primarily for offices and commercial interiors. Adjacent to ML Design's patented Mobile Wall System technology, though focused on permanent architectural applications rather than motorsport pit boxes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ML Design social profiles
Digital presenceML Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
ML Design leadership team
Management profileNumber of profiles
Profiles1 record
ML Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ML Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ML Design
What does ML Design do?
ML Design designs, manufactures, and supplies modular mobile pit equipment "Made in Germany" for professional motorsport teams and automotive manufacturers. The core product portfolio includes a patented Mobile Wall System, Overhead System for light/power/air distribution, Mobile Workstations, Catering Cases, and custom Flight Cases, all sold or rented with full event construction, logistics, storage, and assembly services.
Is ML Design a public or private company?
ML Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ML Design founded?
ML Design was founded in 1994. It employs 11 to 50 people.
Where is ML Design based?
ML Design is headquartered in Großostheim, Germany, in the Europe region.
How does ML Design make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are equipment Rental, exhibits Service and event Construction Services.
Who are ML Design's main competitors?
Others on record are Aggreko and Riedel Communications. Direct peers are Losberger De Boer, NÜSSLI Group, Stageco, HTS TENTIQ and Röder Group. Maars Living Walls is listed as an emerging player.
Does ML Design have an API?
No public API is recorded for ML Design.