Roger Young

What Roger Young does

Roger Young Ltd is a family-owned multi-brand automotive dealership group operating from a single headquarters site in Saltash, Cornwall, United Kingdom. Founded in 1984 by Roger Young from his father's farm in Bolventor, the business holds four OEM franchises: Land Rover (since inception), Isuzu (since 2011), Jaguar (since 2014), and Suzuki (since March 2024), plus the GWM POER300 commercial pickup range. The dealership operates dedicated showrooms for each brand, including the UK's first Jaguar Arch Concept showroom (2014) and a redeveloped Land Rover facility (2018).

The business model combines new and approved used vehicle sales with a comprehensive aftersales operation covering servicing, MOT testing, body and paint repairs (Approved Body and Paint Centre of Excellence), a Fabrication Centre for aluminium commercial vehicle modifications, and parts retail. Revenue is generated through one-time vehicle sales, finance commission via FCA-regulated credit broking (PCP, HP, PCH, BCH), insurance distribution as an Appointed Representative, parts transactions, and recurring service contracts. Pricing spans from £19,999 (Suzuki Swift) to £154,819+ (Land Rover Defender OCTA), with PCP monthly payments ranging from approximately £214 to £1,099.

The customer base spans premium SUV buyers (Land Rover/Jaguar), value-conscious consumers (Suzuki), and commercial/trade customers (Isuzu pickups) across Cornwall, Plymouth, West Devon, and East Cornwall. Distribution is exclusively physical at the Saltash site, supplemented by digital touchpoints for vehicle search, finance calculators, and online service booking. The company holds FCA authorisation (FRN 311240) and has won multiple OEM awards, including Isuzu UK Dealer of the Year 2022 and Jaguar Land Rover Customer Experience recognition.

Name

Roger Young

Legal name

Roger Young Ltd

Website

https://rogeryoung.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Roger Young is a family-owned multi-brand automotive dealership in Saltash, Cornwall, operating Land Rover, Jaguar, Isuzu, Suzuki, and GWM franchises alongside servicing, MOT, body repair, fabrication, and finance services for consumers and commercial customers in Southwest England.

Ownership category

akta.pro rank

Headquarters

HQ city

Saltash

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and used vehicles across multiple brands including Land Rover, Jaguar, Suzuki, and Isuzu. Revenue generated from vehicle transactions with varying price points from budget-friendly Suzuki models to premium Range Rover vehicles priced over £150,000.
2. Automotive Finance: Provides financing options including Personal Contract Purchase (PCP), Hire Purchase (HP), Personal Contract Hire (PCH), and Business Contract Hire (BCH). Acts as a credit broker introducing customers to lenders and earning commission.
3. Service, MOT & Repairs: Comprehensive maintenance and repair services for all vehicle brands sold, including scheduled maintenance, MOT testing, and repairs using genuine manufacturer parts.
4. Parts Sales: Sale of genuine manufacturer parts and accessories for all supported vehicle brands.
5. Insurance Distribution: As an Appointed Representative of Automotive Compliance Ltd and AutoProtect (MBI) Limited, the dealership distributes general insurance products and earns commission.
6. Vehicle Fabrication & Modifications: Custom aluminium fabrications including canopies, tipper conversions and bespoke workstation conversions for commercial vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Roger Young is a family-owned multi-brand automotive dealership in Saltash, Cornwall, retailing new and approved used vehicles from Land Rover, Jaguar, Suzuki and Isuzu franchises. It also provides manufacturer-approved servicing, MOT testing, body and paint repairs, custom aluminium fabrications, genuine parts sales, and vehicle finance and insurance brokerage as an FCA-regulated credit broker and Appointed Representative.

Product overview

Roger Young is a family-owned multi-brand car dealership group operating as a single-platform dealership network across Land Rover, Jaguar, Suzuki, and Isuzu franchises. The core offering centres on new vehicle sales, approved used vehicle sales, and comprehensive aftersales services including servicing, MOT testing, body repairs, and parts. The dealership also operates an Approved Body Shop and Paint Centre plus a Fabrication Centre for vehicle customisations. Finance solutions including PCP, HP, and PCH are offered through manufacturer-partnered lenders. The group operates from Saltash, Cornwall, and has been trading since the early 1980s.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Rover Vehicles New and approved used Land Rover vehicles including Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, Defender (90/110/130), Discovery and Discovery Sport, sold to individual consumers and businesses.
• Jaguar Vehicles New and approved used Jaguar vehicles including the F-PACE luxury performance SUV, sold to individual consumers seeking British automotive craftsmanship and advanced technology.
• Suzuki Vehicles New and approved used Suzuki vehicles including Swift, Vitara, S-Cross, Across plug-in hybrid, e Vitara electric vehicle and Ignis, with hybrid technology across the range, sold to value-conscious consumers.
• Isuzu Vehicles New and approved used Isuzu D-Max pickup trucks in Utility, DL20, DL40, V-Cross and V-Cross Commercial variants plus the new D-Max EV, marketed for durability, reliability and off-road capability to commercial and trade customers.
• Approved Used Vehicles Multi-brand approved used vehicle programme covering Land Rover, Jaguar, Suzuki, Isuzu and other manufacturers, with rigorous expert technician checks and manufacturer-approved warranties.
• Service, MOT and Repairs

Quantifiable outcome

• Isuzu Dealer of the Year 2022 - Parts Dealer of the Year and Regional Dealer of the Year
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SuzukicoreChannel Partner/ Reseller/ Distributor · 18 March 2024Suzuki franchise joined the Roger Young family on 18th March 2024. Expanded the dealership's brand portfolio to include value-oriented vehicles.
• JaguarcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Jaguar franchise added in 2014. Roger Young became UK's first retailer to develop Jaguar 'Arch Concept' showroom, setting standards for retailers throughout Europe.
• IsuzucoreChannel Partner/ Reseller/ Distributor · 1 January 2011Isuzu franchise added to the group in 2011. Roger Young is an authorised Isuzu retailer for the full D-Max pickup truck range. Dealership quickly became an award-winning dealer for pick-up models.
• Automotive Compliance LtdcoreChannel Partner/ Reseller/ DistributorAutomotive Compliance Ltd is the Principal Firm for insurance distribution activities. Roger Young is an Appointed Representative of Automotive Compliance Ltd for the sale of general insurance, authorised and regulated by the Financial Conduct Authority (FCA No. 497010).
• AutoProtect (MBI) LimitedcoreChannel Partner/ Reseller/ DistributorAutoProtect (MBI) Limited is authorised and regulated by the FCA (FRN: 312143). Roger Young is an Appointed Representative for insurance distribution activity through AutoProtect.
• St Luke's HospiceminorOthersLocal Cornwall hospice charity partnership. Roger Young Ltd is committed to building strong relationships with communities through sponsorships and charitable contributions.
• St Erts (EVA)minorOthersLocal charity partnership for community support. Roger Young participates in charitable contributions with local organisations.
• BEN (Automotive charity)minorOthersBEN is the automotive industry's charity providing support. Roger Young Ltd sponsors and supports through charitable contributions.
• Devon Chamber of CommerceminorOthersRegional business chamber partnership supporting local business community and helping Roger Young continue to thrive in the region.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/RogerYoungUK
• Facebookfacebook.com/RogerYoungUK
• LinkedInlinkedin.com/company/rogeryounguk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roger Young