Building Business Capability

What Building Business Capability does

Building Business Capability (BBC) is an annual professional conference organized and produced by Rising Media, Inc. in partnership with the International Institute of Business Analysis (IIBA), which serves as the Official Association partner. The event targets the business analysis, business architecture, product ownership, process, and data practitioner communities, serving individual practitioners and the enterprises that send analyst teams. BBC 2026, themed 'Activating Intelligence,' was held April 20-23, 2026 at the Marriott Downtown CF Toronto Eaton Centre in Toronto, Canada, with BBC 2027 already announced as in preparation; prior editions rotated among San Antonio (2018), Fort Lauderdale (2019), and Toronto (2025).

BBC's offering centers on a multi-day live conference with hands-on tutorials, immersive sessions, and speaker-led content organized around four capability dimensions — People, Product, Data, and Knowledge. Curriculum is deliberately aligned with IIBA's BABOK framework, and attendees can earn up to 28 Continuing Development Units (CDUs) toward IIBA recertification per edition, a value lever that differentiates BBC from generic business conferences. The conference also packages tiered corporate sponsorships (Diamond, Gold, Silver, and exhibit hall booth rentals) alongside media and association partner activations.

Revenue is generated across three streams: attendee registration (early-bird, regular, and IIBA member-discounted pricing), corporate sponsorships and booth rentals, and the IIBA certification-credit value proposition. Distribution is event-driven and leverages direct website registration, IIBA member-channel promotion, and corporate team registrations from large enterprises including Nationwide, Lowe's, Eli Lilly, Lloyds Banking Group, Zions Bancorporation, and Arizona State University. BBC is privately held under Rising Media, Inc., operates with 1-10 employees, has never disclosed revenue or funding, and is neither venture-backed nor publicly traded.

Name

Building Business Capability

Legal name

Rising Media, Inc.

Website

https://buildingbusinesscapability.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Building Business Capability (BBC) is an annual professional conference organized by Rising Media, Inc. with IIBA as Official Association partner, serving business analysts, architects, and product, process, and data practitioners through hands-on, IIBA-aligned sessions and up to 28 CDU recertification credits.

Ownership category

akta.pro rank

Product category

Professional Conferences and Business Training Events

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Professional conference services
• Business analysis training
• Corporate training events
• Professional development conferences
• Business architecture workshops

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Conference Registration: Revenue generated from attendee registration fees for the annual Building Business Capability conference. Pricing includes early-bird and regular rates, with IIBA members receiving discounts.
2. Sponsorships: Corporate sponsorships including Diamond, Gold, Silver tiers and exhibit hall booth rentals. Partners section lists sponsors, media partners, and association partnerships.
3. CDU/PDU Certification Credits: Education sessions approved for continuing development units toward IIBA recertification, providing value-add to attendees and differentiation for the conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Building Business Capability (BBC) is an annual professional conference focused on business analysis, business architecture, and organizational capability development. The event features hands-on tutorials, interactive sessions, and immersive workshops covering AI applications, strategy, business analysis, architecture, business rules, and digital transformation. It is organized by Rising Media, Inc. in partnership with IIBA (International Institute of Business Analysis) as the Official Association partner, with attendees able to earn up to 28 Continuing Development Units (CDUs) toward IIBA recertification.

Product overview

Building Business Capability is an annual professional conference (not a software product). The event, also known as BBC, is a single annual conference focused on advancing business analysis, business architecture, and related professional capabilities. The conference features interactive tutorials, speaker sessions, and tracks covering People, Product, Data, and Knowledge capability dimensions. The conference is associated with IIBA (International Institute of Business Analysis) and is organized by Rising Media, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Business Capability Conference The Building Business Capability Conference is an annual in-person professional conference (also known as BBC) designed for business analysis, business architecture, product ownership, process, and data professionals. Held over multiple days at rotating venues, it delivers hands-on tutorials, immersive sessions, speaker presentations, and tracks covering People, Product, Data, and Knowledge capability dimensions, with themes such as 'Activating Intelligence' (2026) focusing on AI applications alongside strategy, architecture, business rules, and digital transformation.

Quantifiable outcome

• Up to 28 CDUs toward IIBA recertification

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship/core and core.

• IIBA (International Institute of Business Analysis)flagship/coreStrategic or Co-development PartnerIIBA is the Official Association partner for Building Business Capability. The conference is held in Toronto, described as 'the home of IIBA'. IIBA members receive registration discounts and all BBC education is approved for CDUs toward IIBA recertification. BBC content aligns with BABOK framework and IIBA certification standards.
• Rising Media, Inc.coreOthersRising Media, Inc. is the event host and organizer of Building Business Capability. They manage the newsletter distribution, event logistics, and venue coordination. The newsletter is sent by Rising Media, Inc. and they handle sponsor relations and exhibitor inquiries.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Scrum Alliance: Scrum Alliance hosts global and regional Scrum Gatherings for agile practitioners who frequently overlap with BBC's Product Owners, Business Analysts, and Agile-focused attendees.
• TDWI (Transforming Data with Intelligence): TDWI produces conferences and education for data and analytics practitioners, addressing an audience segment that BBC includes under its 'Data' dimension. It represents an adjacent niche with overlapping enterprise data leaders.
• DATAVERSITY (Enterprise Data World): DATAVERSITY runs Enterprise Data World, Data Governance & Information Quality, and related conferences targeting data management professionals. Its Data track audience overlaps with BBC's Data Professionals segment.
• PMI (Project Management Institute): PMI runs the PMI Global Congress/Seminars for project and program managers, an adjacent practitioner audience to BBC's business analysts. Both serve knowledge-worker communities with annual in-person events, continuing-education credits, and association-driven marketing.

Broad incumbents

• Forrester Research: Forrester runs Forrester Forums and customer events targeting enterprise technology, business analysis, and digital transformation leaders. It competes for the same enterprise attendee budget as BBC but serves a broader agenda.
• Informa plc: Informa is one of the world's largest events companies, running numerous enterprise technology and business conferences (e.g., Black Hat, Enterprise Connect). It competes for sponsor dollars and attendee attention in the same professional events space.
• Gartner, Inc. Gartner hosts large-scale enterprise technology and business analysis conferences (e.g., Gartner IT Symposium/Xpo, Gartner Data & Analytics Summit) that overlap with BBC's enterprise architect, data, and strategy audiences, though at a much broader portfolio level.

Direct peers

• IIBA (International Institute of Business Analysis): IIBA is the global professional association for business analysis and BBC's Official Association partner. IIBA itself runs its own events and chapter programming for the same BA practitioner audience, making it both a critical channel partner and a direct competitor in the BA conference space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BBCapability
• Facebookfacebook.com/wall
• LinkedInlinkedin.com/company/building-business-capability

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Building Business Capability