ETIN GROUP Sp. z o. o.
ETIN GROUP Sp. z o. o. is a Polish D2C e-commerce operator based in Poznań that runs three specialty online storefronts — KrainaHerbaty.pl, BombyHerbaciane.pl, and KolorowaMatcha.pl — selling tea, matcha, herbs, and organic food to Polish-speaking consumers.
- Company typePrivate
- Founded2007
- HeadquartersPoznan, Poland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ETIN GROUP Sp. z o. o. does
ETIN GROUP Sp. z o. o. is a Polish private limited company (Sp. z o. o.) headquartered in Poznań that operates direct-to-consumer e-commerce storefronts selling tea, coffee, herbs, and organic food products to Polish-speaking consumers. Founded in 2007, the company runs three separate online sub-brands — KrainaHerbaty.pl (specialty tea), BombyHerbaciane.pl (tea bombs), and KolorowaMatcha.pl (matcha products) — each targeting a distinct micro-segment within the specialty beverage and natural foods category. The multi-brand structure is the company's primary commercial architecture, allowing independent SEO positioning and audience segmentation for each category.
ETIN GROUP Sp. z o. o. firmographics
Firmographics- Name
- ETIN GROUP Sp. z o. o.
- Legal name
- ETIN GROUP Sp. z o. o.
- Website
- https://etingroup.pl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ETIN GROUP Sp. z o. o. is a Polish D2C e-commerce operator based in Poznań that runs three specialty online storefronts — KrainaHerbaty.pl, BombyHerbaciane.pl, and KolorowaMatcha.pl — selling tea, matcha, herbs, and organic food to Polish-speaking consumers.
- Ownership category
- akta.pro rank
ETIN GROUP Sp. z o. o. industry classification
Industry- Product category
- Online Tea & Specialty Beverage Retail
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where ETIN GROUP Sp. z o. o. is headquartered
LocationHeadquarters
- HQ city
- Poznan
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
ETIN GROUP Sp. z o. o. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail - Tea Products: ETIN GROUP operates multiple online tea shops (KrainaHerbaty.pl, BombyHerbaciane.pl, KolorowaMatcha.pl) and generates revenue through direct online sales of tea products to consumers. The company has been operating since 2007 with focus on continuous innovation in their e-commerce offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
ETIN GROUP Sp. z o. o. product offering
Product offeringCore offering
ETIN GROUP Sp. z o.o. operates multiple owned e-commerce storefronts (KrainaHerbaty.pl, BombyHerbaciane.pl, KolorowaMatcha.pl) that sell tea leaves, tea bombs, matcha, and related specialty beverage and organic food products directly to consumers in Poland. The company has run these online stores since 2007 and continually introduces UX innovations aimed at customer comfort not commonly found in competing Polish online shops.
Product overview
Etin Group operates a portfolio of three distinct online tea stores—KrainaHerbaty.pl, BombyHerbaciane.pl, and KolorowaMatcha.pl—as sub-brands under a unified company. Each platform focuses on different aspects of the tea market (general teas, tea bombs/bombs, and matcha respectively), sharing the company's innovative e-commerce infrastructure while maintaining separate branding and product assortments.
Differentiator
Problem solved
Functional benefit
Brands
- KrainaHerbaty.pl: Online tea store operated by Etin Group, offering tea products.
- BombyHerbaciane.pl
- KolorowaMatcha.pl
Products and services
- KrainaHerbaty.pl Online tea store operated by ETIN GROUP, offering tea leaves and related specialty tea products to Polish consumers, with innovative shopping-comfort features not commonly found in other Polish online tea shops.
- BombyHerbaciane.pl Online tea store operated by ETIN GROUP specializing in tea bombs and related specialty tea items for Polish consumers, with user-focused e-commerce innovations.
- KolorowaMatcha.pl Online matcha store operated by ETIN GROUP, offering matcha products and related specialty items to Polish consumers with innovative shopping solutions.
Companies that use ETIN GROUP Sp. z o. o.
Customer profileSegments1 record
Ideal customer profiles1 record
ETIN GROUP Sp. z o. o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ETIN GROUP Sp. z o. o. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
ETIN GROUP Sp. z o. o. competitors and assessment
Company assessmentDirect peers
- Teapigs: UK-based premium tea brand selling whole-leaf teas, matcha and tea-related innovations direct to consumers online. Comparable to ETIN GROUP on premium positioning and DTC-led tea assortment.
- T2 Tea: Specialty tea retailer with both physical stores and a strong online presence, offering a wide range of loose-leaf teas, matcha and tea accessories globally. Comparable mix of branded tea SKUs and direct e-commerce.
- Republic of Tea: US specialty tea and herbal infusion brand sold primarily through its own e-commerce site. Comparable as a curated DTC tea/herbal retailer targeting health-conscious consumers.
- Adagio Teas: US-based online specialty tea retailer selling loose-leaf teas, matcha and tea accessories direct-to-consumer. Closely comparable to ETIN GROUP's mix of DTC tea storefronts with curated, niche assortments.
- Harney & Sons: Family-owned specialty tea company with a strong direct e-commerce channel selling premium and artisanal teas. Comparable as a founder-led, multi-channel premium tea brand.
- Ippodo Tea: Japanese matcha and premium green tea company with international DTC e-commerce. Closely comparable to ETIN GROUP's KolorowaMatcha.pl sub-brand on premium matcha online retail.
- David's Tea: Canada-based specialty tea retailer with a major DTC e-commerce channel offering loose-leaf teas, matcha and accessories. Comparable on assortment breadth and tea-focused online merchandising.
Broad incumbents
- Tchibo: German-based broad-line retailer with a deep coffee and tea assortment, including a strong e-commerce channel and rotating non-food ranges. Comparable as a multi-category online retailer with significant tea/coffee exposure.
- Allegro: Dominant Polish e-commerce marketplace where tea, coffee and herbal products are widely sold. Comparable as the primary channel where Polish consumers discover and purchase specialty tea, defining the competitive context for ETIN GROUP's owned storefronts.
Regional players
- Herbapol Lublin: Poland's largest herbal and tea manufacturer with broad retail and growing e-commerce presence. Comparable to ETIN GROUP on herbal tea and health-positioned SKUs within the Polish market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
ETIN GROUP Sp. z o. o. social profiles
Digital presenceETIN GROUP Sp. z o. o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETIN GROUP Sp. z o. o. leadership team
Management profileNumber of profiles
Profiles1 record
ETIN GROUP Sp. z o. o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETIN GROUP Sp. z o. o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETIN GROUP Sp. z o. o.
What does ETIN GROUP Sp. z o. o. do?
ETIN GROUP Sp. z o.o. operates multiple owned e-commerce storefronts (KrainaHerbaty.pl, BombyHerbaciane.pl, KolorowaMatcha.pl) that sell tea leaves, tea bombs, matcha, and related specialty beverage and organic food products directly to consumers in Poland. The company has run these online stores since 2007 and continually introduces UX innovations aimed at customer comfort not commonly found in competing Polish online shops.
Is ETIN GROUP Sp. z o. o. a public or private company?
ETIN GROUP Sp. z o. o. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ETIN GROUP Sp. z o. o. founded?
ETIN GROUP Sp. z o. o. was founded in 2007. It employs 11 to 50 people.
Where is ETIN GROUP Sp. z o. o. based?
ETIN GROUP Sp. z o. o. is headquartered in Poznan, Poland, in the Europe region.
How does ETIN GROUP Sp. z o. o. make money?
One revenue line is on record: E-commerce Retail - Tea Products.
Who are ETIN GROUP Sp. z o. o.'s main competitors?
Direct peers on record are Teapigs, T2 Tea, Republic of Tea, Adagio Teas, Harney & Sons, Ippodo Tea and David's Tea. Broad incumbents are Tchibo and Allegro. Herbapol Lublin is listed as a regional player.
Does ETIN GROUP Sp. z o. o. have an API?
No public API is recorded for ETIN GROUP Sp. z o. o..
What industry is ETIN GROUP Sp. z o. o. in?
ETIN GROUP Sp. z o. o.'s product category is Online Tea & Specialty Beverage Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores. Its NAICS code is 44529 and its SIC code is 5400.