Country Travel Discoveries

What Country Travel Discoveries does

Country Travel Discoveries (CTD), legally Country Travel DISCOVERIES, LLC, is a privately held Wisconsin LLC founded in 2012 and headquartered at 13416 Watertown Plank Road, Elm Grove, Wisconsin. The company operates as a specialty tour operator handcrafting guided group travel experiences for travelers aged 55 and older, offering domestic motorcoach tours across the U.S., Canadian itineraries, and international packages covering Europe, Japan, Brazil, Morocco, and other long-haul destinations. Tour formats include classic motorcoach trips, rail journeys, river cruises (e.g., MS Amadeus Aurea, MS Amadeus Riva), and themed seasonal tours (holiday markets, national parks). Per-person pricing spans approximately $1,699 to $8,999, with a $250 per-person deposit to reserve space.

The core technology stack is modest and consumer-facing: an e-commerce website with SSL, Google Analytics for traffic tracking, FlippingBook for digital brochures, and a Centaur6-based online reservation system at reservations.countrytraveldiscoveries.com. The platform is supplemented by free printed and digital catalogs, a toll-free phone reservation line, a travel agent partner portal, and a Facebook presence. A 2026 product expansion adds Travel Protection Plans through a partnership with battleface and Private Group Tours for customized affinity travel.

CTD's go-to-market is sales-led and direct, emphasizing personal service from Tour Directors who physically inspect destinations and hotels before tours are constructed. Distribution combines phone reservations, self-serve online booking, travel agent referrals, and email/newsletter marketing. The company holds membership in the American Bus Association, the National Travel Association, and BBB accreditation. Revenue is generated almost entirely from one-time tour package sales plus ancillary insurance revenue, with a fleet of 11-50 employees, no external funding, and no disclosed revenue figures.

Name

Country Travel Discoveries

Legal name

Country Travel DISCOVERIES, LLC

Website

https://countrytraveldiscoveries.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Travel Discoveries is a privately held Wisconsin-based tour operator, founded in 2012, that handcrafts guided group travel experiences (motorcoach, rail, river cruise, and themed itineraries) primarily for North American travelers aged 55 and older across the U.S., Canada, and international destinations.

Ownership category

akta.pro rank

Product category

Guided Group Tour Operator

NAICS

Tour Operators (561520), Tour Operators (56152), Charter Bus Industry (4855)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Cruise + Guided Land Tour Packages (THAEAHAJ), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• Guided group tours
• Motorcoach tours
• River cruises
• International tour packages
• Senior travel vacations

Headquarters

HQ city

Elm Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tour Package Sales: Country Travel Discoveries generates revenue through the sale of guided tour packages across USA, Canada, and international destinations. Tours range from domestic motorcoach tours to international river cruises and multi-destination trips. Pricing varies by tour duration, destination, and accommodation level, with prices typically ranging from $1,699 to $8,999 per person.
2. Travel Protection Plans: The company offers travel insurance through battleface, providing coverage for trip cancellations, illness, injury, and flight cancellations. Beginning February 2026, CTD offers lower-cost plans with more generous coverage added directly to CTD invoices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Country Travel Discoveries sells handcrafted, fully escorted guided group tour packages to destinations across the USA, Canada, and international locations in Europe, Asia, South America, and Africa. Each tour bundles motorcoach or air transportation, accommodations (typically AAA three-diamond rated hotels), meals, a Tour Director, included attractions, and pre-trip mailings. Pricing ranges from approximately $1,699 to $8,999 per person with a $250 deposit.

Product overview

Country Travel Discoveries operates as a tour operator offering handcrafted guided travel experiences. The core offering consists of structured tour packages spanning domestic U.S. destinations, international itineraries, and Canadian tours, organized by seasons (Spring, Summer, Fall, Winter) and categories (Rail, Cruise, Holiday, Classic). The product portfolio includes: Guided Tour Packages (motorcoach tours, river cruises, rail journeys), Travel Protection Plans (insurance add-on), digital catalogs and brochures (2026 Digital Catalog, 2026 International Brochure, 2026 National Parks Brochure), Private Group Tours, and an Online Reservation System for bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Tour Packages Handcrafted group travel experiences across the U.S., Canada, and international destinations including motorcoach tours, river cruises, and rail journeys with accommodations, meals, Tour Director, and included attractions bundled into one price. Designed for individual travelers aged 55 and older.
• Travel Protection Plans Travel insurance coverage provided through partner battleface for trip cancellations, illness, injury, and flight cancellations, with 24/7 claims support. Added directly to the CTD invoice beginning February 2026.
• Private Group Tours Customized guided group travel arrangements tailored for private parties who want a CTD-style experience for their own group.

Quantifiable outcome

• Solo travelers frequently meet and become friends on tours, with some forming travel groups that reunite annually

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• battlefacecoreStrategic or Co-development Partner · 1 February 2026Country Travel Discoveries partners with battleface, a travel insurance provider. Beginning February 2026, CTD offers battleface travel protection plans as a lower-cost option with more generous coverage that can be added directly to CTD invoices. The partnership provides 24/7 claims support through battleface representatives.
• Sunrise TourscoreStrategic or Co-development PartnerCTD partners with Sunrise Tours for certain tour offerings, including the Boston, Cape Cod & Martha's Vineyard tour. Sunrise Tours brings a National Parks Specialist (Caleb Lawson, VP at Sunrise Tours) who serves as Tour Director for select tours. The partnership adds touring expertise and joint tour offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tauck: Tauck is a family-owned premium escorted tour operator offering land journeys, river cruises, and small-ship cruises. Comparable to CTD on product structure and family-owned profile, but positioned at a higher price point with deeper supplier relationships and global brand equity.
• Globus Family of Brands (Globus, Cosmos, Monograms): Globus operates escorted tour brands across premium and value tiers (Globus, Cosmos, Monograms) with worldwide itineraries. Highly comparable to CTD on product structure (motorcoach, river cruise, escorted land tours) and 50+ traveler demographic, but at meaningfully greater scale and brand reach.
• Trafalgar Tours: Trafalgar, part of The Travel Corporation family, offers premium guided vacations across Europe, the Americas, and beyond. Directly comparable to CTD on escorted guided tours with strong destination-led storytelling; a larger, well-capitalized incumbent competing for the same 55+ North American traveler.
• Collette: Collette is a closely-held escorted tour operator founded in 1918, offering guided land tours, river cruises, and rail journeys to mature travelers worldwide. It is the most direct comparable to CTD given its similar product mix (motorcoach, river cruise, international escorted tours), family/closely-held ownership structure, and 55+ target customer.
• Insight Vacations: Insight Vacations, a Travel Corporation brand, offers premium guided vacations with a focus on cultural immersion and small groups. Directly comparable to CTD on premium escorted tours and cultural-experience positioning for mature travelers.
• Road Scholar: Road Scholar (formerly Elderhostel) is a not-for-profit that organizes educational travel programs primarily for adults 50+. Comparable to CTD on the 50+ demographic and small-group guided learning experiences, with stronger educational positioning and larger scale.
• Gate 1 Travel: Gate 1 Travel offers escorted tours, river cruises, and independent vacations at value-to-mid-tier price points. Comparable to CTD on escorted motorcoach and river cruise itineraries, though Gate 1 operates at significantly larger scale with broader international destination coverage.
• CIE Tours International: CIE Tours offers escorted guided vacations focused on Ireland, Britain, and Europe with a value-to-premium positioning. Comparable to CTD on escorted European itineraries and mature North American traveler base, though narrower in geographic specialization.
• Vacations By Rail: Vacations By Rail specializes in rail-centric escorted tours and cruise-rail combinations across North America and Europe. Comparable to CTD on the rail-tour product line (e.g., Canadian Rockies Rail at $6,499) and the mature-traveler demographic.
• Brendan Vacations: Brendan Vacations, a Travel Corporation brand, specializes in Ireland and Britain guided vacations with private-driver options. Comparable to CTD on guided escorted tours and the 55+ demographic, though narrower in geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/traveldiscoveries
• LinkedInlinkedin.com/company/country-travel-discoveries

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Travel Discoveries