The Stainback Organization

What The Stainback Organization does

The Stainback Organization is a privately held, family-owned real estate development and brokerage firm headquartered in Dallas, Texas, founded in 1987 and operating across the Dallas-Fort Worth Metroplex for over 35 years. The company is vertically integrated across the real estate value chain, offering development, acquisition, disposition, brokerage, tenant representation, and property management services spanning retail, office, industrial, and residential asset classes. It generates revenue through a mix of one-time property sales and developer fees, recurring ground lease income (notably from Walmart-anchored pad sites), and transaction-based brokerage commissions.

The firm operates three branded divisions. The Commercial division develops and manages a portfolio of retail, industrial, and land assets across DFW submarkets including Mesquite, Melissa, Forney, North Fort Worth, Rowlett, and Greenville, Texas, with anchor tenant relationships including Walmart, Cinemark's Gamescape, Sprouts Farmers Market, and national restaurant and retail chains. The Residential division operates under the Morrow Luxury sub-brand, developing luxury townhomes in University Park, Dallas's most prestigious residential neighborhood, with sales and leasing channeled through a third-party brokerage partnership with Wiebe Real Estate. The Craft Coffee division runs Herb's House Coffee + Company, comprising multiple Dallas-area retail café locations, a mobile coffee truck (The Herbster), wholesale supply, and a community program (Shepherds Coffee Program).

The business is led by three generations of the Stainback family, with CEO Kent Stainback heading operations alongside President/COO Michael Stanton and a lean executive team. The company employs 1-10 staff and operates without external institutional funding, relying instead on a vertically integrated internal structure and disciplined creative investment philosophy. Its largest disclosed project is a 100-acre flagship regional power center in Greenville, Texas, anchored by Cinemark's Gamescape entertainment complex.

Name

The Stainback Organization

Legal name

The Stainback Organization

Website

https://stainback.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Stainback Organization is a family-owned Dallas real estate development and brokerage firm with 35+ years of experience, operating commercial, luxury residential (Morrow Luxury), and craft coffee (Herb's House Coffee) divisions across the DFW Metroplex.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Commercial Real Estate Development & Sales: Development, acquisition, and disposition of commercial properties across retail, office, industrial, and land sectors in the Dallas-Fort Worth Metroplex, generating revenue through property sales and developer fees.
2. Brokerage & Tenant Representation: Brokerage services for commercial and retail tenants, and property representation for investors and owners, generating commissions on transactions.
3. Property Management: Property management services for owned and client portfolios across retail, office, and industrial assets.
4. Ground Lease & Pad Site Rental: Ground lease arrangements for pad sites anchored by major retailers (e.g., Walmart), generating recurring rental income.
5. Luxury Residential Sales & Leasing: Sale and lease of luxury townhomes in University Park (Dallas), with third-party brokerage (Wiebe Real Estate) representing the company.
6. Craft Coffee Operations: Herb's House Coffee + Company operates multiple Dallas-area café locations, a mobile coffee truck (The Herbster), and a wholesale/community coffee program, generating revenue through retail coffee sales, event bookings, and wholesale partnerships.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Stainback Organization is a vertically integrated real estate firm that develops, acquires, manages, and brokers commercial properties (retail, office, industrial, land) and luxury residential townhomes across the Dallas-Fort Worth Metroplex. It also operates a craft coffee division, Herb's House Coffee + Company, which runs retail locations, a mobile coffee truck (The Herbster), and a wholesale and community coffee program.

Product overview

The Stainback Organization is a diversified real estate development and investment firm operating three core divisions: Commercial (retail, industrial, land development and brokerage), Residential (luxury townhome developments under the Morrow brand), and Craft Coffee (Herb's House Coffee + Company). The company also operates the Greenville Regional Power Center, a flagship 100-acre mixed-use development anchored by Cinemark's Gamescape. With over 35 years of experience, the organization offers vertically integrated services from development and acquisition to disposition and brokerage across the Dallas-Fort Worth Metroplex.

Differentiator

Problem solved

Functional benefit

Brands

• Herb's House Coffee + Company: Specialty coffee experience rooted in Dallas, featuring multiple locations, a mobile coffee truck (The Herbster), and community programs like the Shepherds Coffee Program.
• Morrow Luxury

Products and services

• Commercial Real Estate Services

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Cinemark (Gamescape)flagshipStrategic or Co-development PartnerCinemark's Gamescape is the anchor entertainment tenant for Stainback's 100-acre Greenville, Texas flagship development. Gamescape by Cinemark delivers a next-generation cinema and entertainment complex featuring Cinemark XD auditoriums with wall-to-wall screens, immersive sound, and luxury recliner seating, paired with dining, gaming, and social spaces. The partnership positions the Greenville regional power center as a premier entertainment destination in the trade area.
• WalmartcoreStrategic or Co-development PartnerWalmart serves as an anchor tenant at multiple Stainback commercial developments across the DFW Metroplex, including pad sites in Mesquite (Walmart NHM) and Melissa, TX (Walmart opening 2025). These Walmart-anchored sites benefit from high traffic, established trade areas, and strong co-tenancy appeal.
• Wiebe Real EstatecoreChannel Partner/ Reseller/ DistributorWiebe Real Estate (KB Wiebe, Broker; AJ Wiebe, REALTOR®) serves as the exclusive listing and sales team for Stainback's Morrow Luxury residential developments in University Park, Dallas. The Wiebe team brings multigenerational experience in the Dallas-Fort Worth luxury home market with family roots in luxury home building and interior design.
• Sprouts Farmers MarketminorStrategic or Co-development PartnerSprouts Farmers Market is a co-located tenant at Stainback's Rowlett, TX retail development (NEQ Lakeview & Kenwood), situated between Walmart and Sprouts at a high-traffic intersection.
• Shepherds Coffee Program PartnersminorStrategic or Co-development PartnerCommunity partners involved in the Shepherds Coffee Program, a community initiative through Herb's House Coffee + Company that brings quality coffee and connection to those who need it most in the Dallas area.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Transwestern: National commercial real estate firm offering leasing, management, and capital markets with DFW strength — comparable commercial brokerage, agency leasing, and property management overlap.
• CBRE: Largest global commercial real estate services firm with significant DFW operations — competing with Stainback's brokerage and tenant-representation business for the same institutional investor and enterprise tenant clients.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, property management, and development advisory — overlapping Stainback's brokerage and property management offerings as an incumbent competitor for the same national retail tenants.
• JLL: Global real estate services firm with major DFW presence, providing brokerage, property management, and capital markets services across retail, office, and industrial — comparable in service mix and tenant-representation capability.
• Newmark: Global commercial real estate advisory with capital markets, leasing, and investment sales capabilities — comparable to Stainback's transaction-based brokerage revenue stream targeting similar enterprise tenants and investors.

Direct peers

• Billingsley Company: Dallas-based real estate developer of large mixed-use master-planned communities in DFW — comparable to Stainback's 100-acre Greenville flagship build-out and similar mixed-use, retail-anchored business model.
• Henry S. Miller Companies: Long-standing Dallas commercial real estate firm offering brokerage, property management, development, and investment services — overlapping Stainback's vertically integrated CRE operating model in the same DFW market.
• Holt Lunsford Commercial: Dallas-based commercial real estate services firm providing brokerage, property management, and investment sales across retail, office, and industrial — a same-market, same-service mix as Stainback's commercial division.
• KDC Real Estate Development & Investments: DFW-headquartered commercial real estate developer known for large-scale, mixed-use and corporate office developments — comparable to Stainback's flagship 100-acre Greenville mixed-use project and the same investor/tenant customer base.
• Stream Realty Partners: Dallas-based commercial real estate firm providing development, brokerage, and property management services across office, industrial, and retail — directly comparable to Stainback's core commercial division and shared DFW geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-stainback-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stainback Organization