Unity Financial Advisors

What Unity Financial Advisors does

Unity Financial Advisors is a privately held boutique wealth advisory firm founded in 2014 by Jaime Cowper and headquartered at 30400 Telegraph Road, Suite 461, Bingham Farms, Michigan. The firm delivers comprehensive retirement and financial planning services — covering investment planning, retirement income planning, tax planning, legacy planning, long-term care planning, and risk management — to pre-retirees and retirees, primarily in the greater Detroit metropolitan area. Its core product suite is organized around a branded process framework: the PLAN Success Cycle (Prepare, Learn, Align, Navigate), Wealth CheckPoints across five planning areas, the Quadrant Plan (Yield, Protection, Balance, Growth), and Portfolio Pillars (Smart Strategy, Rigorous Rebalancing, Disciplined Diversification, Intelligent Investments, Meticulous Monitoring), plus a premium tier called Unity VIP and educational content such as the book 'Momma's Secret Recipe for Retirement Success'. The team consists of five people: founder/wealth advisor Jaime Cowper, associate advisor Kyle O'Brien (licensed Investment Advisor Representative under Advisory Alpha), office manager Tamika George, director of client services Ronda Yaldo, and events coordinator Robbie Kafcas.

The firm's business model is a hybrid of fee-based investment advisory (delivered through its partner Advisory Alpha, LLC, an SEC Registered Investment Advisor) and professional services income from insurance, consulting, and education offered directly through Unity Financial Advisors. Go-to-market is relationship-led and content-driven: prospective clients are reached through a website blog (Market Insights), videos, podcast, whitepapers, newsletter, community involvement, and referrals, with services delivered through direct advisor-client consultations such as Income Plan and Portfolio Analysis sessions. The firm has no public revenue disclosure, no external funding, no parent company, and operates from a single domestic office with no app, API, or disclosed technology stack beyond the Advisory Alpha platform. Media positioning is centered on founder Jaime Cowper's recognition as an Amazon National Best-Selling Author and features in Kiplinger's, U.S. News and World Report, Yahoo Finance, Advisors Magazine, the NY Daily News, and MSN Money.

Name

Unity Financial Advisors

Legal name

Unity Financial Advisors

Website

https://unityfinancialadvisors.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Unity Financial Advisors is a Michigan-based boutique wealth advisory firm serving pre-retirees and retirees with comprehensive retirement, tax, legacy, and long-term care planning, delivered through licensed advisors and a partnership with Advisory Alpha, LLC.

Ownership category

akta.pro rank

Product category

Wealth Management and Retirement Planning Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industry

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

Keywords

• Retirement planning
• Wealth management
• Investment advisory
• Financial planning
• Insurance services

Headquarters

HQ city

Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: Investment advisory and financial planning services offered through Advisory Alpha, LLC, a Registered Investment Advisor. The firm provides comprehensive retirement planning, investment management, and portfolio analysis services.
2. Insurance Services: Insurance, consulting, and education services offered through Unity Financial Advisors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Unity Financial Advisors provides comprehensive retirement and financial planning for pre-retirees and retirees, covering investment management, tax planning, legacy planning, risk management, and long-term care planning. Investment advisory and portfolio management are delivered through a partnership with Advisory Alpha, LLC, a Registered Investment Advisor, while insurance, consulting, and education services are offered directly by Unity Financial Advisors. Services are organized around the firm's PLAN Success Cycle methodology.

Product overview

Unity Financial Advisors offers a comprehensive financial advisory platform centered on its PLAN Success Cycle—a four-phase methodology (Prepare, Learn, Align, Navigate) that drives all planning activities. The core product suite includes Wealth CheckPoints (covering Investment, Retirement, Tax, Legacy, and Risk Management Planning), the Quadrant Plan (Yield, Protection, Balance, Growth allocation), and Portfolio Pillars (Smart Strategy, Rigorous Rebalancing, Disciplined Diversification, Intelligent Investments, Meticulous Monitoring). Additional services encompass Long-Term Care Planning, Unity VIP premium advisory, and educational resources including the book 'Momma's Secret Recipe for Retirement Success'. Investment advisory services are offered through Advisory Alpha, LLC, a Registered Investment Advisor.

Differentiator

Problem solved

Functional benefit

Products and services

• PLAN Success Cycle
• Wealth CheckPoints
• Quadrant Plan
• Portfolio Pillars
• Long-Term Care Planning
• Unity VIP
• Investment Advisory Services
• Insurance Services

Quantifiable outcome

• Momma's Secret Recipe for Retirement Success book provides 50 pages of financial knowledge on retirement planning strategies

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Advisory Alpha, LLCcoreTechnology or IntegrationAdvisory Alpha, LLC is an SEC Registered Investment Advisor that provides the investment advisory and financial planning platform for Unity Financial Advisors. Investment Team members are licensed with Advisory Alpha. The firm offers investment advisory services, portfolio management, and financial planning through this partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Facet Wealth: Digital-first financial planning firm offering flat-fee comprehensive financial planning to mass-affluent individuals across all 50 states. Comparable comprehensive retirement/planning focus but delivers via a tech-enabled virtual model rather than a local-office relationship model.
• Personal Capital (Empower Personal Dashboard): Hybrid robo-advisor and human advisory platform serving mass-affluent and HNW individuals with retirement and wealth planning. Comparable target segment and comprehensive planning offering, but with technology-led acquisition and larger AUM base.
• Wealthfront: Automated investment and financial planning platform targeting younger and mid-career individuals. Comparable in addressing investment management and retirement planning, but competes via low-cost robo-advisory rather than personal advisor relationships.

Broad incumbents

• Northwestern Mutual: Major US financial services firm combining insurance, investment, and retirement planning through a network of financial advisors. Closely comparable in combining life/health insurance licensing with retirement planning — Unity's founder specifically trained at MassMutual in this same model.
• Mariner Wealth Advisors: National RIA roll-up offering comprehensive financial planning, investment management, and tax/legacy services. Directly comparable service mix (investment, retirement, tax, legacy, risk planning) for affluent individuals, but operates at national scale with hundreds of advisors.
• Carson Group: Large RIA and advisor support platform serving independent financial advisors and their clients with planning, investment, and coaching services. Comparable retirement-planning orientation and RIA partnership model similar to Unity's Advisory Alpha arrangement, but at firm-support scale.
• Fisher Investments: Large privately held investment management firm primarily serving high-net-worth and pre-retiree/retiree individuals. Comparable target customer (pre-retirees/retirees) and discretionary portfolio management services, but with materially larger AUM and national marketing.
• Edelman Financial Engines: One of the largest US independent RIAs with a heavy focus on retirement planning for mass-affluent and corporate-plan participants. Highly comparable as a retirement-planning RIA serving individuals, but with vastly greater scale, technology, and corporate channel access.
• Ameriprise Financial: Large diversified financial services firm with a strong advisor-led retirement and financial planning franchise. Comparable retirement-planning customer focus and advisor-led service model, but with national brand, custody, and product breadth.
• Commonwealth Financial Network: Independent RIA and broker-dealer supporting independent financial advisors with practice management, technology, and investment platforms. Comparable in supporting independent advisor practices through a partnership/RIA-platform model similar to Advisory Alpha.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unityfinancial
• Xx.com/UnityFinAdv
• LinkedInlinkedin.com/company/unity-financial-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unity Financial Advisors