Fisher Lane

What Fisher Lane does

Fisher Lane Mobility operates as a sub-brand of Country Care Group, an Australian privately-held specialty retailer of assistive technology and home care equipment. The company distributes a comprehensive product range including wheelchairs (power and manual), mobility scooters, adjustable electric beds, lift and recline chairs, bathroom and toilet aids, pressure care mattresses, and daily living accessories. Core technology is conventional e-commerce and retail showroom infrastructure (Magento-based) rather than proprietary software; the product portfolio is sourced from third-party manufacturers such as KCare, Karma, and Merits. Revenue is generated primarily through one-time retail sales and equipment hire/rental, distributed via a nationwide network of physical showrooms operating under multiple regional brand identities (Fisher Lane, Ansteys, KCare, Vital Living, Open Mobility, Home Care Equipment, Lakeside Mobility, Health Saver), supported by home delivery and installation services.

The go-to-market targets three principal customer segments: individuals with mobility and care needs (primary), occupational therapists and other healthcare professionals (via the OT Hub portal), and family members/carers. A defining feature of the revenue model is integration with Australian government and compensation funding schemes — NDIS, DVA, MASS, TAC, SWEP, and WorkSafe Victoria — which lower the effective price barrier for end users and effectively make the company an approved distribution channel for scheme-funded demand. Pricing is quote-based rather than publicly listed, and is supported by a Price Match Guarantee. Country Care Group holds ABN 26 088 222 226 and operates with 101-250 employees across Australia; the Fisher Lane domain redirects to the parent Country Care Group website, indicating full integration.

Name

Fisher Lane

Legal name

Country Care Group

Website

https://fisherlane.com.au

Company type

Private

Founded year

1981

Operating status

Acquired

Headcount range

101–250 employees

Short description

Fisher Lane Mobility is an Australian specialty retailer of assistive technology and home care equipment, operating as a sub-brand of Country Care Group. It sells and rents wheelchairs, mobility scooters, adjustable beds, and daily living aids through nationwide showrooms, serving NDIS/DVA-funded individuals, occupational therapists, and carers.

Ownership category

akta.pro rank

Product category

Mobility and Rehabilitation Equipment

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)

Keywords

• Mobility equipment
• Assistive technology
• Rehabilitation equipment
• Mobility scooters
• Daily living aids

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales of assistive technology: One-time sales of assistive technology products including wheelchairs, mobility scooters, beds, chairs, bathroom equipment, and daily living aids. Sales conducted through physical showrooms and likely e-commerce channels.
2. Equipment hire/rental: Flexible rental of assistive equipment including bathroom items, bedroom equipment, chairs, pressure care products, wheelchairs, lifting devices, and mobility aids. Supports short-term and long-term rental needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fisher Lane, operating as a brand under Country Care Group, sells and rents assistive technology and home care equipment across Australia through nationwide physical showrooms. The product range includes power and manual wheelchairs, mobility scooters, walking frames, adjustable electric beds, lift and recline chairs, bathroom aids, and daily living aids, with both purchase and rental options. The company supports multiple government funding schemes including NDIS, DVA, MASS, TAC, SWEP, WorkSafe Victoria, and Feros Care to facilitate customer access.

Product overview

Fisher Lane Mobility is a sub-brand of Country Care Group, operating as part of a multi-brand portfolio that includes Ansteys, KCare, Vital Living, Open Mobility, Home Care Equipment, Lakeside Mobility, and Health Saver. The company offers a comprehensive range of assistive technology products including Adjustable Electric Beds, Walking Frames, Wheelchairs, Electric Mobility Scooters, Electric Lift and Recline Chairs, and Daily Living Aids. Fisher Lane specializes in mobility equipment such as power wheelchairs (Ultra Ryder Carbon Fibre Power Wheelchair), manual wheelchairs (Karma Ergo Lite Deluxe Transit), rollators (Bass Magnesium Walker), and mobility scooters (Merits Country Care Discoverer Scooter). Products are available for purchase and rental through Country Care Group's nationwide showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultra Ryder Carbon Fibre Power Wheelchair
• Karma Ergo Lite Deluxe Transit An attendant-propelled manual wheelchair offering lightweight transit capability for individuals who require assistance from a carer for mobility, suitable for short-distance and assisted transport use.
• Bass Magnesium Walker A lightweight magnesium alloy rollator designed for enhanced mobility support, providing walking assistance and stability for individuals with reduced mobility or balance concerns.
• Merits Country Care Discoverer Scooter An electric mobility scooter designed for indoor and outdoor use, including batteries, providing personal transport for individuals with limited walking endurance or mobility impairments.
• Adjustable Electric Beds (Homecare and Hospital) Electric adjustable beds including homecare beds and hospital beds, designed for individuals requiring positioning support, post-surgery recovery, or long-term care. Sold with associated accessories including bed rails, bed cradles, bed blocks, and bed sticks.
• Bathroom and Toilet Aids Bathroom safety and accessibility equipment including shower commodes (attendant, self-propelled, tilt-in-space), shower chairs and stools, over-toilet aids, toilet surrounds, raised toilet seats, urinals and bed pans, bath boards and benches, non-slip mats, and shower trolleys, designed for individuals with mobility limitations requiring assisted bathing and toileting.
• Bedside Commode Chairs and Bedroom Accessories Bedside commode chairs, over-bed and chair tables, and over-bed poles (including monkey bars and self-lifting stands) for individuals needing bedside support and accessibility aids in the bedroom.
• Pressure Care Mattresses and Bedding Static pressure care mattresses and bedding accessories for individuals requiring pressure injury prevention and therapeutic sleep support, particularly for long-term bed rest.
• Electric Lift and Recline Chairs Electric lift and recline chairs for individuals requiring assistance sitting and standing, used for post-surgery recovery, age-related mobility support, and in-home care, including Mother's Day gift collection and clearance items.
• Equipment Hire and Rental Services Flexible rental of assistive equipment including bathroom items, bedroom equipment, chairs, pressure care products, wheelchairs, lifting devices, and mobility aids, supporting both short-term and long-term rental needs for individuals and healthcare providers.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NDIS (National Disability Insurance Scheme)coreOthersApproved NDIS registered provider (NDIS 4050002686) enabling customers to use NDIS funding for assistive technology purchases and rentals.
• Department of Veteran Affairs (DVA)coreOthersRAP/MFS funding provider enabling veterans to access assistive technology through DVA programs.
• MASS (Medical Aids Subsidy Scheme)coreOthersQueensland government subsidy scheme partner for eligible medical aids and equipment.
• TAC (Transport Accident Commission)coreOthersVictoria's traffic accident injury compensation scheme for transport-related assistive technology.
• SWEP (Statewide Equipment Provision)coreOthersVictorian government equipment provision program for eligible residents.
• Feros CareminorOthersAged care and disability service provider partnership for equipment access.
• WorkSafe VictoriacoreOthersWorkplace injury insurance scheme partner for work-related assistive technology needs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BrightSky Australia: Specialist Australian distributor of continence, wound care, mobility and assistive products with NDIS and aged-care scheme participation, competing for many of the same therapist-prescribed customers.
• Independent Living Specialists (ILS): Australian mobility, aged-care and disability equipment retailer with NDIS registration, multiple showrooms, and a similar mix of wheelchairs, scooters, daily living aids, and bathroom equipment — directly comparable channel and customer mix.
• Healthcare Australia (HCA Mobility / Equipment): National healthcare services and equipment supplier offering mobility and assistive products through NDIS and aged-care channels, overlapping with Fisher Lane on funding-scheme customers and showroom-style distribution.
• Aidacare: One of Australia's largest mobility and rehabilitation equipment suppliers with showrooms, NDIS/aged-care accreditations, and a comparable multi-category AT product range — the most direct Australian competitor to Country Care Group/Fisher Lane.

Broad incumbents

• Sunrise Medical: Global wheelchair and mobility equipment manufacturer (Quickie, Magic Mobility, Breezy) with Australian operations; supplies many of the same manual and power wheelchair categories that Fisher Lane Mobility retails.
• Permobil: Global manufacturer of advanced power wheelchairs, manual wheelchairs, and seating & positioning products with Australian distribution; competes with Fisher Lane/Country Care's higher-end KCare Ultra Ryder power chair category.
• Pride Mobility: US-based manufacturer of mobility scooters and power chairs (Merits brand carried by Fisher Lane); a global incumbent whose products sit on Country Care Group's shelves and compete for the same scooter/power chair customer.
• Invacare: Established global manufacturer of wheelchairs, mobility scooters, beds, and respiratory products with Australian distribution; broad incumbent in the same end-product categories as Country Care Group.
• Ottobock: Global leader in prosthetics, orthotics, wheelchairs and rehab products with Australian presence; competes particularly in the higher-end mobility and rehab categories where Country Care Group operates.

Regional players

• Mobility Solutions Australia: Australian mobility equipment retailer offering scooters, wheelchairs, and daily living aids through showrooms and NDIS channels — comparable assortment and funding-scheme model, smaller scale.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FisherlaneM
• Facebookfacebook.com/fisherlanemobility1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Lane