Elements Financial Planning
- Company typePrivate
- Founded2009
- HeadquartersKawana Waters, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Elements Financial Planning firmographics
Firmographics- Name
- Elements Financial Planning
- Legal name
- Elements Financial Planning Pty Ltd
- Website
- https://elementsfinancialplanning.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Elements Financial Planning industry classification
Industry- Product category
- Financial Planning
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive Financial Planning (FSAEAAAA)
- akta.pro secondary industries
- Business Owner & Executive Financial Planning (FSAEAAAO), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI)
Keywords
Where Elements Financial Planning is headquartered
LocationHeadquarters
- HQ city
- Kawana Waters
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Elements Financial Planning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Financial Planning Advisory Fees: The firm generates revenue through professional financial planning advisory services. Based on their website stating 'Our fees are fully transparent and quoted upfront. We don't charge based on financial products or the size of your investments. Instead, fees reflect the intricacy of your situation,' the revenue model appears to be fee-for-service based on complexity and time, rather than asset-under-management or product commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fee-for-service advisory model with upfront transparent quotes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Elements Financial Planning product offering
Product offeringCore offering
Elements Financial Planning provides comprehensive, fee-for-service financial planning advice to small business owners, professionals, and above-average earners in Australia. Services span cashflow optimisation, superannuation maximisation, investment strategy, tax minimisation, insurance protection, retirement planning, and estate planning, all structured around the firm's proprietary Shield System methodology. Engagements follow a four-step consultative process: free introductory call, Clarify meeting, comprehensive Plan development, and ongoing Progress reviews.
Product overview
Elements Financial Planning offers financial planning services primarily through its core offering: a comprehensive suite of advisory services delivered via a proprietary methodology called The Shield System. This system encompasses four integrated components—the Cashflow Optimiser, Investment Accelerator, Protection Shield, and Freedom Formula—that work together to address various financial planning needs. Services include cashflow management, superannuation optimisation, investment strategy, tax minimisation, estate planning, insurance protection, and retirement planning. The firm also provides a free introductory phone consultation and a free guide (5 Closely Guarded Secrets) as lead magnets. All services are delivered through direct client engagements (phone, virtual, or in-person meetings) rather than through a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Services Full-spectrum financial planning services covering cashflow control, superannuation maximisation, passive income creation, business structuring, tax minimisation, debt reduction, insurance protection, retirement planning, and estate planning for small business owners and above-average earners.
- The Shield System Proprietary financial planning methodology comprising four components: Cashflow Optimiser (automated systems for money management), Investment Accelerator (four-step investment sequence), Protection Shield (family financial security), and Freedom Formula (achieving financial independence). It is the firm's flagship structured advisory framework.
- Free 15-Minute Introductory Phone Call Complimentary initial consultation to assess the client's situation and goals and determine whether the firm can provide appropriate advisory assistance.
Quantifiable outcome
- Client achieved 16% growth in superannuation in one year
- +3 more outcomes
Companies that use Elements Financial Planning
Customer profileSegments4 records
Ideal customer profiles2 records
Elements Financial Planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Elements Financial Planning partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Elements Financial Planning competitors and assessment
Company assessmentBroad incumbents
- Perpetual Limited: ASX-listed Australian wealth management and financial advice provider. Comparable as a provider of personal financial advice and investment services to Australian clients, though operating as a much larger institution with broader wealth management capabilities.
- Insignia Financial: Major Australian financial advice and wealth management group (formerly IOOF) operating multiple advice brands. Comparable as a large-scale provider of financial advice to Australian consumers, though with vastly greater scale and distribution than Elements.
- Ord Minnett: Australian private wealth management firm offering financial advice, investment management, and stockbroking to high-net-worth individuals. Comparable to Elements in targeting high-net-worth Australians with personalized advice, though at much larger scale and broader product set.
- Capstone Financial Planning: One of Australia's largest financial advice dealer groups, supporting a national network of financial planners. Comparable as a financial planning licensee offering personal advice to Australian consumers, though at significantly larger scale than Elements.
- Shadforth Financial Group: Large Australian financial advice and wealth management firm offering financial planning, superannuation, and investment services. Comparable as a comprehensive financial advice provider for Australian consumers, though operating at materially larger scale.
Direct peers
- Affinia Financial Advisers: Australian independent financial advisory firm serving individuals and business owners with holistic financial planning. Comparable to Elements in fee-for-service model, holistic planning approach, and focus on long-term client relationships.
- Wattle Partners: Australian boutique financial advisory firm offering fee-for-service financial planning to high-net-worth individuals and professionals. Comparable to Elements as a small, fee-for-service advisory practice focused on holistic personal financial planning.
- BWM Advisory: Australian independent financial advisory firm providing holistic financial planning advice to individuals and small business owners. Comparable to Elements as a boutique Australian advisory firm serving similar customer segments with personalized, fee-based advice.
- Entire Wealth: Australian fee-for-service financial advisory firm offering comprehensive financial planning to professionals and business owners. Closely comparable to Elements in target market (high-income professionals), business model (fee-for-service), and service scope (cashflow, super, investment, retirement).
- Linear Financial Services: Australian financial advisory firm providing personalized financial planning, superannuation, and investment advice. Comparable to Elements in target market (Australian professionals and families), service scope, and small-to-mid advisory firm structure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Elements Financial Planning social profiles
Digital presenceElements Financial Planning compliance and trust
Trust signalCompliance2 records
Elements Financial Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elements Financial Planning leadership team
Management profileNumber of profiles
Profiles5 records
Elements Financial Planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elements Financial Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elements Financial Planning
What does Elements Financial Planning do?
Elements Financial Planning provides comprehensive, fee-for-service financial planning advice to small business owners, professionals, and above-average earners in Australia. Services span cashflow optimisation, superannuation maximisation, investment strategy, tax minimisation, insurance protection, retirement planning, and estate planning, all structured around the firm's proprietary Shield System methodology. Engagements follow a four-step consultative process: free introductory call, Clarify meeting, comprehensive Plan development, and ongoing Progress reviews.
Is Elements Financial Planning a public or private company?
Elements Financial Planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elements Financial Planning founded?
Elements Financial Planning was founded in 2009. It employs 1 to 10 people.
Where is Elements Financial Planning based?
Elements Financial Planning is headquartered in Kawana Waters, Australia, in the Oceania region.
How does Elements Financial Planning make money?
One revenue line is on record: financial Planning Advisory Fees.
Who are Elements Financial Planning's main competitors?
Broad incumbents on record are Perpetual Limited, Insignia Financial, Ord Minnett, Capstone Financial Planning and Shadforth Financial Group. Direct peers are Affinia Financial Advisers, Wattle Partners, BWM Advisory, Entire Wealth and Linear Financial Services.
Does Elements Financial Planning have an API?
No public API is recorded for Elements Financial Planning.
What industry is Elements Financial Planning in?
Elements Financial Planning's product category is Financial Planning. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAEAAAO, Business Owner & Executive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.