Tribu and Co

What Tribu and Co does

Tribu and Co is a French full-service digital communication agency (SARL) founded in 2006 by Sébastien Huillet and headquartered at 76 rue Georges Courteline in Tours. The firm employs 15 specialists across 8 trades — SEO, WordPress/PrestaShop/Typo3/Joomla development, art direction, project management, and accessibility — and serves a mix of SMBs, mid-market enterprises, public institutions, and cultural/educational organizations primarily in Centre-Val de Loire with selected national and cross-border engagements. Over 20 years, it has served 1,500+ clients and delivered 350+ websites, with 150 currently under maintenance, earning a 4.9/5 Google rating across 124 reviews.

The firm's core offering is custom website development on open-source CMS platforms (WordPress, PrestaShop, Typo3, Joomla) with a Bootstrap-based responsive/mobile-first approach, supplemented by UX/accessibility expertise (10+ years of Accessiweb/RGAA practice) and proprietary extensions (Tribu Price Filter for PrestaShop, Tribu Alert Popup and Tribu Content Slideshow for Joomla, plus the Keyword Catcher SEO dashboard). A distinct product line is its Typo3-based CMS Transport Solution with 50+ native features (SIRI format, automatic schedule imports, real-time traveler information), underpinning long-standing partnerships with Keolis and Transdev across 20+ transport networks since 2006. Adjacent services include SEO/SEA, Google Ads and Facebook Ads management, social media, and SEO training.

Revenue mechanics combine one-time project fees (custom websites from €6,000 HT minimum) with recurring maintenance subscriptions (€85 HT/hour or €850 HT per 10-hour annual package, hours rolling over), tiered monthly SEO subscriptions (€249-€499 HT), and project-based training (from €600 HT). Distribution is enterprise field sales plus organic inbound via SEO, a 118-article blog, and regional location pages, with delivery on-site locally and remotely for national accounts. The company is entirely founder-owned, with no external investors, subsidiaries, or parent entity disclosed.

Name

Tribu and Co

Legal name

SARL Tribu And Co

Website

https://tribu-and-co.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Tribu and Co is a Tours-based French digital agency offering custom website development on WordPress, PrestaShop, Typo3, and Joomla, plus SEO, SEA, and maintenance services for SMBs, enterprises, and public institutions across France with notable specialization in transport network information systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Creation and Development: Custom website development including corporate sites, e-commerce platforms, and institutional websites. They use various CMS platforms (WordPress, Prestashop, Typo3, Joomla) and offer custom development for advanced functionality and API integrations.
2. Site Maintenance (Tierce Maintenance Applicative): Ongoing maintenance contracts including security updates, bug fixes, evolutions, and technical support. Offered as credit-time packages (10H at 850€ HT) with minimum 5h at 85€ HT/hour.
3. SEO Training: Web referencing training programs for clients starting from 600€ HT, qualifiable and potentially covered by training organisms.
4. SEO/SEA Services: Search engine optimization and advertising services including audits, keyword optimization, netlinking, monthly reporting, and Google Ads campaigns. Offered in tiers from 249€ HT to 499€ HT.
5. Digital Marketing Services: Social media management, advertising campaigns (Facebook Ads, Google Ads), content marketing, and email campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tribu and Co is a full-service digital communication agency that creates, designs, and maintains custom websites and e-commerce platforms built on open-source CMS technologies (WordPress, PrestaShop, Typo3, Joomla). It bundles these development services with SEO, SEA, social media marketing, accessibility compliance, and ongoing website maintenance contracts, with a notable specialization in transport information systems for public transport networks.

Product overview

Tribu and Co is a full-service digital communication agency offering custom website creation, design, digital marketing, and ongoing maintenance. Their product portfolio centers on multi-CMS website development using WordPress, PrestaShop, Typo3, and Joomla as core platforms, supplemented by proprietary extensions (Tribu Price Filter for PrestaShop, Tribu Alert Popup and Tribu Content Slideshow for Joomla) and a specialized Transport CMS solution. They provide an integrated ecosystem combining website development, SEO services with their proprietary Keyword Catcher tool, social media marketing, Google Ads management, responsive web design, UX and accessibility services, mobile solutions, and website maintenance contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Tribu Content Slideshow: Joomla slideshow module extension developed by the company
• Tribu Alert Popup
• Tribu Price Filter

Products and services

• WordPress Development Services Custom development of WordPress websites with custom themes, plugins, and SEO optimization for corporate clients, e-commerce businesses, and institutions.
• PrestaShop Development Services E-commerce platform development on PrestaShop, including custom modules, ERP integrations, and international shipping configurations for online retailers.
• Typo3 Development Services Enterprise-grade Typo3 CMS implementation for institutional clients, large organizations, and specialized transport information solutions with 50+ native features.
• Joomla Development Services Joomla CMS development and maintenance services, including proprietary extensions (Tribu Content Slideshow, Tribu Alert Popup).
• CMS Transport Solution Specialized Typo3-based content management system for public transport networks, featuring real-time traveler information, SIRI format support, automatic schedule imports, SMS and social media traffic alerts, and Google Transit integration.
• Keyword Catcher Proprietary SEO keyword tracking tool exclusively developed for agency clients, combining Google Search Console and Pro Rank Tracker data into a unified dashboard.
• SEO Services Search engine optimization services including audits, keyword strategy, on-page optimization, netlinking, and monthly reporting, available in three monthly subscription tiers.
• SEO Training Search engine optimization training program covering fundamentals, site optimization, content writing, netlinking, and strategy, available from 600€ HT with funding options.
• Social Media Marketing Services Social media strategy and management covering Facebook, Instagram, LinkedIn, and Twitter, including community management and paid advertising campaigns.
• Google Ads and SEA Services Search and display advertising services on Google Ads and Meta platforms, including campaign optimization for traffic and revenue growth.
• UX Design and Accessibility Services User experience design and digital accessibility services following Bastien and Scapin criteria and Accessiweb standards, with over 10 years of accessibility expertise.
• Responsive Web Design Services Adaptive web design services ensuring optimal viewing experience across devices, using flat design, material design, and parallax scrolling techniques.
• Mobile Solutions Mobile-optimized websites and applications using Bootstrap, Boilerplate, and Mobile First methodologies for travel information and other mobility use cases.
• Website Maintenance Services Tierce Maintenance Applicative (TMA) covering preventive, corrective, and evolutionary maintenance for client websites, starting at 85€ HT/hour with annual 10-hour packages from 850€ HT.
• Tribu Price Filter Free PrestaShop add-on that adds a price slider for filtering products by price, developed for PrestaShop 1.7 and requiring the faceted navigation module.

Quantifiable outcome

• +50,000 page views/month achieved for Château Royal d'Amboise with 100% mobile performance and A Gtmetrix score
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• KeoliscoreStrategic or Co-development PartnerLong-standing collaboration with Keolis, operating Fil Bleu network in Tours metropolitan area. Also works with Keolis Bourg-en-Bresse for school transport platform. Relationship spanning multiple transport network projects.
• TransdevcoreStrategic or Co-development PartnerStrategic partner with 10+ year collaboration history. Multiple projects including Le Creusot-Montceau network, Villers-Cotterêts, Transports du Loir-et-Cher, Cosibus, and others.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smile: French open-source digital services firm offering web development, CMS, and e-commerce across similar technologies (including TYPO3); closely comparable multi-CMS open-source agency model, though significantly larger and operating across Europe.
• Insign: French digital agency providing web development, SEO, and digital strategy; similar full-service agency positioning targeting regional B2B and public-sector clients with comparable pricing tiering.
• Eskimoz: French SEO and digital marketing agency offering tiered SEO subscriptions and SEA management; directly comparable on the SEO/SEA service lines and tiered pricing model (Discovery/Accompaniment/Performance).
• Digimood: French digital performance agency providing SEO, SEA, social media, and web solutions; comparable multi-channel digital marketing service portfolio with similar French enterprise/SMB targeting.
• Kaliop: France-based digital agency specialized in TYPO3, e-commerce, and digital transformation for public and private sector clients; directly comparable TYPO3 expertise and enterprise CMS delivery model.
• TheCodingMachine: French web and digital agency specializing in custom PHP and CMS-based development; comparable open-source CMS development and custom web application delivery to mid-market and enterprise clients.

Others

• PrestaShop: Open-source e-commerce platform provider; Tribu is an agency partner/developer building on PrestaShop, and PrestaShop's own partner ecosystem directly competes with agencies like Tribu for merchant services revenue.
• OVHcloud: Major European cloud and hosting provider where Tribu hosts client infrastructure; adjacent infrastructure provider rather than direct competitor, but OVHcloud's hosted-agency solutions overlap with Tribu's hosting-included service bundles.

Broad incumbents

• Cityway: Established French transit information systems provider offering real-time passenger info, journey planners, and mobility platforms; competes in the same transport digital vertical with broader SaaS-style offerings versus Tribu's CMS implementation focus.

Emerging players

• Citio: French mobility data platform serving public transport authorities with real-time information, ticketing, and MaaS solutions; an emerging specialist competing for the same transport-operator digital budgets with a more productized approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TribuAndCo
• LinkedInlinkedin.com/company/tribu-and-co
• Instagraminstagram.com/tribu_and_co
• Xx.com/TribuandCo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribu and Co