What StudioXAG does

StudioXAG is a London-headquartered retail experience design and production studio founded in 2009, with a second studio in Amsterdam and 11–50 employees. The firm operates as a full-service creative agency for luxury and premium brands, covering three integrated service pillars: Strategy (brand story and concept development), Design (immersive retail environments including bespoke windows, concept stores, interactive experiences, and pop-up shops), and Production (in-house fabrication through a London workshop and global installation teams). Its client roster centers on enterprise luxury and premium brands such as Hermès, adidas Originals, Christian Louboutin, Selfridges, Charlotte Tilbury, Lululemon, Montblanc, diptyque, Stella McCartney, and Pangaia, with projects delivered across Europe, the Middle East (UAE), and Asia (South Korea).

StudioXAG's go-to-market is sales-led and primarily referral- and reputation-driven, with new business generated through its award-winning portfolio, case studies, and direct relationships with brand creative, marketing, and visual merchandising teams. Revenue is generated on a project-based professional services model with bespoke, scope-determined pricing — no standard pricing is publicly disclosed. The firm has received multiple industry recognitions including Dezeen Awards, VM & Display Awards, and Windowswear Awards, and is a Certified B Corporation.

A key point of differentiation is XAGzero, a proprietary carbon insights tracking tool developed in partnership with Inhabit and compliant with GHG Protocol and ISO 14040/14044 standards. XAGzero measures, benchmarks, and reports on the carbon footprint of brand experience projects, offers material choice comparisons, and is paired with a Terra Neutra offsetting scheme that provides double-matching. StudioXAG is privately held, founder/team-owned, bootstrapped with no disclosed external funding rounds, and operates with no public revenue or headcount figures.

Name

StudioXAG

Legal name

StudioXAG

Website

https://studioxag.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

StudioXAG is a London-based, B Corp-certified retail experience design studio that creates immersive in-store environments, windows, and pop-ups for luxury and premium brands including Hermès, adidas, Christian Louboutin, and Selfridges, with a second studio in Amsterdam.

Ownership category

akta.pro rank

Product category

Retail Experience Design Services

NAICS

Interior Design Services (54141), Industrial Design Services (541420)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Retail experience design
• Brand experience agency
• Visual merchandising
• Luxury retail installations
• Immersive brand experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Brand Experience Design Services: Full-service approach covering strategy, design, and production of immersive brand experiences for luxury brands. Services include bespoke windows, concept stores, interactive experiences, and pop-up shops. Revenue generated through project-based professional services engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

StudioXAG is an award-winning luxury brand experience design and production studio that creates immersive physical retail experiences for global premium and luxury brands. Its offering comprises three core service pillars — Strategy, Design, and Production — covering the full journey from brand story development through bespoke windows, concept stores, interactive experiences, and pop-up shops to in-house fabrication and global installation. The studio also operates XAGzero, a proprietary carbon insights tool for measuring the carbon footprint of brand experiences.

Product overview

StudioXAG is an award-winning luxury brand experience design and production studio that creates immersive physical retail experiences. Their offering comprises three core service pillars: Strategy (brand story development), Design (immersive retail experiences), and Production (fabrication and installation). They also offer a proprietary sustainability tool called XAGzero for carbon impact tracking. The company specializes in bespoke windows, concept stores, pop-up shops, interactive experiences, and department store installations for luxury and premium brands.

Differentiator

Problem solved

Functional benefit

Brands

• XAGzero: Carbon insights tool built by StudioXAG in partnership with Inhabit, designed to measure and track the carbon footprint of brand experiences and installations. It provides personalised carbon intelligence, generates reports, compares material choices, and offers benchmarking for brands.

Products and services

• Strategy Services Strategic consultancy services to help luxury and premium brands shape their brand story and develop brand experience concepts ahead of design and production. Delivered by StudioXAG as the first of three integrated service pillars for enterprise clients seeking immersive retail experiences.
• Design Services Design services for immersive retail experiences, including bespoke windows, concept stores, pop-up shops, and interactive installations, delivered for luxury and premium brands. Forms the middle of StudioXAG's three-pillar service offering between Strategy and Production.
• Production Services Full-service production and installation capabilities, including in-house workshop fabrication, prototyping in the London workshop, global installation teams, and project management from concept through installation. Completes StudioXAG's joined-up three-pillar approach for enterprise luxury brand clients.
• XAGzero XAGzero is a carbon insights tool built by StudioXAG in partnership with Inhabit that measures the carbon footprint of brand experiences and installations. It gives clarity on project carbon footprint, generates quick reports, provides bespoke insights, compares material choices, offers industry benchmarking, and allows carbon offsetting with double matching. It is compliant with the GHG Protocol and ISO 14040/14044 standards and is targeted at market-leading brands that want to drive sustainability change.

Quantifiable outcome

• diptyque's Le Grand Tour concept was so successful it prompted the brand to use it as a blueprint for their anniversary pop-ups worldwide
• +2 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• InhabitcoreTechnology or IntegrationInhabit is the renowned expert team that built XAGzero, StudioXAG's proprietary carbon insights tool designed to measure and track the carbon footprint of brand experiences and installations.
• Terra NeutrasupportingStrategic or Co-development PartnerCarbon offsetting scheme partner. StudioXAG has handpicked four offsetting schemes from Terra Neutra offering diverse opportunities to make each carbon offset investment truly count.
• TDM SpacesupportingStrategic or Co-development PartnerPhotography and video partner for diptyque Le Grand Tour project. TDM Space provided visual documentation of the multi-sensory global experience.
• Cinimod StudiosupportingTechnology or IntegrationResponsive technology partner for adidas Originals Deerupt launch - provided motion sensor and interactive technology integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KLT Group: Specialist visual merchandising and retail experience agency serving global brands with window displays, installations, and in-store activations. Direct competition for luxury retail briefs.
• Universal Design Studio: London-based design studio creating retail, hospitality, and brand experiences for global brands. Comparable full-service model from strategy through to installation.
• Haworth Tompkins: UK-based architecture and design practice with strong retail and cultural-sector portfolio across department stores, museums, and flagship environments.
• Brinkworth: London-based retail and brand experience design studio working with luxury and premium brands on stores, windows, and installations. Closely comparable in size, geography, and project types to StudioXAG.
• Dalziel & Gilmour: UK retail design and brand experience agency serving global retail and consumer brands, including visual merchandising and flagship environments. Direct competitor for similar briefs.
• Acrylicize: London design studio specializing in art, installation, and experiential design for retail and hospitality brands including luxury clients. Overlapping niche in immersive brand environments.
• Eight Inc. Tim Kobe-led experiential design firm known for Apple Store environments; creates flagship retail experiences and immersive brand spaces for global luxury and tech clients.

Broad incumbents

• Gensler: Global architecture and design giant with an active brand experience practice delivering retail flagships and immersive environments for global consumer and luxury clients.
• Landor & Fitch: WPP-owned brand experience and design firm with a dedicated BX practice serving luxury and consumer brands globally. Larger incumbent competing in the same category with broader portfolio.

Emerging players

• YourStudio: Strategy-driven retail and brand experience studio with comparable offering around immersive environments and brand storytelling, smaller in scale but same client type.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studioxag
• Instagraminstagram.com/studioxag
• Facebookfacebook.com/StudioXAG

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudioXAG