Wool Supply

What Wool Supply does

Wool Supply, doing business as Wool Plumbing Supply, is a third-generation, family-owned plumbing products distributor founded in 1957 by Carl Wool out of his garage and now headquartered in West Palm Beach, Florida. The company operates ten locations across Florida — nine warehouse/counter branches spanning Miami, Ft. Lauderdale, Sunrise, West Palm Beach, Port St. Lucie, Naples, Fort Myers, and Tampa, plus a dedicated South Tampa Kitchen & Bath showroom and two KOHLER-branded retail showrooms in Miami and Ft. Lauderdale. It distributes a comprehensive catalog of plumbing products including faucets, sinks, toilets, water heaters, valves, fittings, pipe, tubs, showers, vanities, filtration, disposals, drainage, tools, and an expanding line of premium appliances and steam systems, sourced from over 60 manufacturer brands including Kohler, Grohe, Hansgrohe, Moen, Miele, Rinnai, Rheem, Dornbracht, Duravit, and Sloan.

The business operates a hybrid B2B/B2C distribution model. Revenue is generated primarily through wholesale product sales to plumbing contractors, builders, and developers (delivered via a fleet of 30 trucks or picked up at counter), supplemented by retail showroom sales to consumers, homeowners, interior designers, and trade customers through KOHLER Stores and the South Tampa showroom. Go-to-market combines outside sales representatives calling on existing and prospective accounts across designated territories, an inside sales team handling phone and in-branch orders for professional contractors, and physical showroom consultants for retail projects. Pricing is quote-based and determined through sales consultation rather than published tiers, consistent with the project-driven, trade-focused nature of the business.

Wool Supply's customer base spans professional plumbing contractors, builders, retail consumers, and a portfolio of marquee hospitality, residential, healthcare, and infrastructure projects including the Fontainebleau Hotel, Aston Martin Residences, Nobu Hotel at Eden Roc, Mr. C Hotel, Muse, Prive, Metropica, Nicklaus Children's Hospital, Leon Medical Centers, and the Port of Miami Terminal. The company is an active member of the American Supply Association, Southern Wholesalers Association, and Affiliated Distributors, the latter providing aggregated purchasing leverage for independent distributors. Revenue is not publicly disclosed and there are no recorded funding rounds, external investors, or M&A activity, consistent with a privately held, family-managed business that has grown organically over seven decades.

Name

Wool Supply

Legal name

Wool Supply

Website

https://woolsupply.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Wool Supply is a family-owned, third-generation plumbing products distributor founded in 1957, operating ten Florida locations serving plumbing contractors, builders, and retail customers with a fleet of 30 delivery trucks and a portfolio of over 60 manufacturer brands.

Ownership category

akta.pro rank

Product category

Plumbing Supply Distribution

NAICS

Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

Keywords

• Plumbing supply distribution
• Kitchen bath fixtures
• Wholesale plumbing products
• Water heater distribution
• Building products wholesale

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Plumbing Product Distribution: Wholesale distribution of plumbing products including faucets, fixtures, pipe, valves, fittings, water heaters, toilets, and accessories. Products sourced from domestic American manufacturers and international suppliers in Europe and Asia. Revenue generated through product sales to contractors, builders, and retail customers.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Wool Supply is a Florida-based plumbing supply distributor that stocks and sells full inventories of plumbing products—including faucets, fixtures, pipe, valves, fittings, water heaters (tank and tankless), toilets, sinks, vanities, disposals, water filtration, tools, and accessories—through nine warehouse/counter branches and two KOHLER-branded retail showrooms, supported by a fleet of 30 delivery trucks serving plumbing contractors, builders, hospitality projects, healthcare facilities, and retail customers across Florida.

Product overview

Wool Supply is a full-service plumbing supply distribution company offering a comprehensive portfolio of plumbing products through nine locations across Florida. The product portfolio centers on a diverse range of core plumbing product categories including bath tubs, faucets, sinks, showers, water heaters (tank and tankless), plumbing parts, valves, fittings, pipe, toilets, water coolers, vanities, accessories, filtration systems, disposals, drains, tools, Miele appliances, steam systems, laundry products, and shower enclosures. These products serve residential, multifamily, commercial, and hospitality sectors. The company distributes products from over 60 manufacturer brands including Kohler, Grohe, Hansgrohe, Moen, Brizo, Dornbracht, Duravit, Miele, Rinnai, Rheem, Noritz, Uponor, Viega, Sloan, and many other domestic and international manufacturers. Products are sourced both domestically in America and from companies in Europe and Asia. The company operates a fleet of 30 delivery trucks to serve contractors, builders, plumbers, and retail customers throughout Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Product Distribution
• South Tampa Kitchen & Bath Showroom
• KOHLER Store by Wool Supply (Miami and Ft. Lauderdale)
• Job Site Delivery Service
• Project Supply Services
• Bath Tubs
• Faucets

Quantifiable outcome

• 60+ years in business since 1957 founding
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• American Supply Association (ASA)minorOthersWool is an active member of the American Supply Association, the plumbing industry's national trade association. Through ASA, members gain access to invaluable data and analysis, networking opportunities, and legislative advocacy.
• Southern Wholesalers AssociationminorOthersWool is a proud member and supporter of Southern Wholesalers Association, the largest regional association of ASA. For almost 100 years, SWA has been a leader in regional distribution support and education.
• Affiliated DistributorsminorOthersWool Supply is a member of Affiliated Distributors, a member-owned organization focusing on empowering independent distributors throughout the industry with the common goal of competing against national and international corporations through shared knowledge and negotiated opportunities.
• KOHLERcoreChannel Partner/ Reseller/ DistributorWool Supply operates KOHLER branded retail stores in Miami and Ft. Lauderdale locations. These KOHLER Store by Wool Supply locations offer consumers and trade customers access to KOHLER kitchen and bath products in a premium showroom environment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hajoca Corporation: Hajoca is a large privately-held plumbing, heating, and industrial supplies distributor with hundreds of locations across the US. Like Wool, it serves plumbing contractors, builders, and offers kitchen/bath showrooms, making it a closely comparable independent specialty distributor.
• Winsupply: Winsupply is a member-owned cooperative of wholesale distributors serving plumbing, HVAC, and industrial markets across the US. Wool is already a member of Affiliated Distributors, a similar cooperative model, making Winsupply a closely comparable peer in distribution model and customer base.
• Fortiline Waterworks: Fortiline is a US wholesale distributor specializing in water, sewer, and plumbing infrastructure products. It serves a similar contractor and municipal customer base with overlapping product categories like pipe, valves, fittings, and waterworks supplies.

Regional players

• Reece Group: Reece is the largest plumbing and bathroom supplies distributor in Australia and New Zealand with international expansion. It is a directly comparable specialty plumbing distributor business model, though operating primarily in Australasia rather than North America.
• Hughes Supply Company: Hughes Supply is a US plumbing and HVAC distributor with a regional presence serving contractors and builders. It is a directly comparable specialty plumbing distributor with similar product categories and customer base, though operating in different geographic regions.

Broad incumbents

• Ferguson Enterprises: Ferguson is the largest US distributor of plumbing, HVAC, and waterworks products, operating hundreds of branches nationwide. It is the dominant incumbent in the same plumbing supply distribution category Wool Supply serves, though at vastly greater scale and with a broader geographic footprint.
• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, and exterior building products in North America. While focused on exterior building products rather than plumbing, it is a comparable large-scale building products distributor with overlapping contractor customer relationships in Florida.

Emerging players

• Reliance Worldwide Corporation: Reliance Worldwide designs and supplies plumbing and water management products, particularly push-to-connect and PEX plumbing systems. While primarily a manufacturer, it competes for shelf space and contractor relationships with distributors like Wool Supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woolsupply
• Xx.com/WoolKB

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wool Supply