ChevyPlan

What ChevyPlan does

ChevyPlan S.A. is a Colombian commercial autofinancing plan administrator founded in 1995 and headquartered in Bogotá, operating under a trademark license from General Motors Corporation to Megaplan S.A. The company runs programmed savings groups (typically 180 members per group) in which Colombian individual consumers make monthly contributions over 71–84 month terms and are selected for vehicle delivery through either a random monthly lottery (sorteo) or a competitive monetary offer (oferta). Unlike a bank loan, the model charges 0% interest; revenue is generated from a one-time inscription fee (2.50%–4.00% of plan value) plus a recurring monthly administration fee (0.20%–0.30%, adjusted annually by Colombia's CPI), with tiered pricing across Plan Esencial, Base, Superior, and Premium segments for new Chevrolet vehicles, and a separate track for used vehicles up to 10 years old and 12,000 km/year. The CHEVYPLAN® trademark is owned by GM and bundled with the Chevrolet dealer network of 27+ physical sales points across Colombia, complemented by mandatory HDI Seguros group insurance and Mawdy roadside assistance for adjudicated subscribers.

The underlying technology platform is a custom commercial autofinancing software stack comprising a customer-facing Zona Clientes portal, native iOS/Android mobile app, online plan simulator (hosted on Azure), and a digital contract signing system (Contrato Digital). Since November 1, 2024, all existing-client servicing was migrated exclusively to these digital and telephone channels, while new customer acquisition continues to leverage a field commercial-executive sales force across the dealer network. An independent fiduciary (Servitrust GNB Sudameris) administers the pooled subscriber savings as a non-seizable autonomous estate. As of the most recent disclosed operating data, ChevyPlan has delivered more than 129,000 vehicles over 30 years, links 405,000+ historical clients, accounts for 8.9% of GM Colombia's 2024 vehicle registrations, and delivers approximately 250 vehicles per month. The go-to-market is direct-to-consumer: a hybrid of digital self-service (website, app, online simulator) and assisted sales through commercial executives, with a strong content-marketing layer (ChevyEduca blog, live-streamed monthly Adjudication Assemblies on Facebook and YouTube) and earned media coverage in major Colombian outlets (RCN, El Tiempo, Pulzo, La República).

The customer base is entirely retail Colombian consumers segmented into new-vehicle buyers, used-vehicle buyers, and Megasuscriptores (loyalty/repeat winners who receive preferential inscription and administration rates, extendable to first- and second-degree family members). The model is regulated by Colombia's Superintendencia de Sociedades rather than the banking superintendent, placing it in a distinct legal category that has enabled ChevyPlan to operate as the dominant Chevrolet-branded autofinancing scheme in the country.

Name

ChevyPlan

Legal name

ChevyPlan S.A.

Website

https://chevyplan.com.co

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

ChevyPlan S.A. is a Colombian commercial autofinancing administrator that enables individual consumers to acquire Chevrolet vehicles through 0% interest programmed savings plans rather than bank loans, serving 405,000+ subscribers via a 27+ dealer network and digital platform.

Ownership category

akta.pro rank

Product category

Commercial Auto Financing (Vehicle Savings Programs)

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Commercial autofinancing
• Vehicle savings plans
• Group savings programs
• Automotive financing services
• Savings plan administration

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Administration Fee: ChevyPlan charges a monthly administration fee calculated as a percentage of the plan value (ranging from 0.20% to 0.30% depending on the plan tier). This fee is the primary recurring revenue stream and compensates for plan management, group administration, and customer service. The administration fee is adjusted annually on January 1 based on Colombia's IPC (Consumer Price Index).
2. Inscription/Registration Fee: A one-time inscription fee charged at plan enrollment, calculated as a percentage of the total plan value (ranging from 2.50% to 4.00% depending on plan type and whether the subscriber is a Megasuscriptor). This fee is non-refundable once the subscriber participates in their first Adjudication Assembly.
3. Insurance and Ancillary Services: ChevyPlan arranges group insurance policies (HDI Seguros collective policy) for subscribers in Winner status, generating referral or administrative fees. Additional services include pledge lifting (levantamiento de prenda) and other transactional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ChevyPlan operates a commercial autofinancing (programmed savings) model that enables Colombian consumers to acquire Chevrolet vehicles (new or used) through group monthly savings contributions rather than traditional bank loans. Subscribers are organized into groups of 180–240 members who make monthly contributions over 71–84 months and are adjudicated vehicles through two mechanisms: a monthly random ballot draw (sorteo) or a competitive monetary offer (oferta). The offering includes dedicated digital channels (web, app, Zona Clientes portal) for self-service plan management and a nationwide network of 27+ Chevrolet-authorized dealer points for enrollment and vehicle delivery.

Product overview

ChevyPlan is a commercial autofinancing (ahorro programado) company that enables Colombians to acquire Chevrolet vehicles through group savings plans. The core offerings include Plan Vehículos Nuevos for new vehicles and Plan Vehículos Usados for certified pre-owned vehicles, both featuring 0% interest rates. The platform includes a digital client portal (Zona Clientes), mobile app, and digital contract signing. Loyalty customers can access Megasuscriptores benefits, while Inscripción Plus offers an alternative fee structure to reduce monthly administration costs.

Differentiator

Problem solved

Functional benefit

Brands

• Megasuscriptores: A loyalty program for repeat customers who have previously won vehicles through ChevyPlan and choose to acquire a new plan, receiving preferential discounts on registration and administration fees.

Products and services

• Plan Vehículos Nuevos (New Vehicle Savings Plan)

Quantifiable outcome

• Over 129,000 vehicles delivered to Colombian families in 30 years of operation
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship / core, core and minor.

• General Motors Corporation / GM Colmotoresflagship / coreStrategic or Co-development PartnerGeneral Motors Corporation is the original trademark licensor of the CHEVYPLAN® brand, licensed to Megaplan S.A. GM Colmotores (General Motors' Colombian manufacturing subsidiary) manufactures the Chevrolet vehicles delivered through the autofinancing program. This is a foundational licensing and brand partnership that enables ChevyPlan to sell Chevrolet vehicles through its savings program.
• SERVITRUST GNB SUDAMERIS S.A. (Fiduciary)coreStrategic or Co-development PartnerSERVITRUST GNB SUDAMERIS S.A. acts as the independent fiduciary managing subscriber savings contributions. The fiduciary constitutes an autonomous estate (patrimonio autónomo) over the pooled savings, making the funds non-seizable (inembargables) and exclusively destined for the purchase of vehicles delivered to adjudicated subscribers.
• HDI Seguros (Collective Insurance)minorOthersHDI Seguros provides the collective group insurance policy (póliza colectiva HDI) for clients in 'Ganador' (Winner/adjudicated) status, covering risks such as vehicle loss or theft. This is a mandatory insurance arrangement for all adjudicated subscribers.
• Mawdy AsistenciaminorOthersMawdy Asistencia provides roadside assistance services to adjudicated subscribers holding the collective Mawdy policy. Assistance includes nationwide 24/7 coverage reachable via #543 or WhatsApp.
• Chevrolet Dealer NetworkcoreChannel Partner/ Reseller/ DistributorThe nationwide network of Chevrolet-authorized dealers (Country Motors, Autopacifico, Autolarte, Caminos, Campesa, Codiesel, Autosuperior, and others) serves as the physical distribution and delivery channel. Dealers maintain 27+ sales points where customers can enroll in plans and where adjudicated subscribers receive their vehicles. Dealers operate in cities including Bogotá, Medellín, Cali, Barranquilla, Bucaramanga, Cartagena, Pereira, Armenia, Manizales, and others across Colombia's regions.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Porto Seguro Consórcios: Porto Seguro Consórcios administers vehicle consórcio groups in Brazil, mirroring ChevyPlan's savings group mechanics with installment contributions and scheduled lotteries. Comparable in product design and consumer value proposition (interest-free acquisition path).
• Itaú Consórcios: Itaú Consórcios operates a consórcio (group savings) vehicle product in Brazil, directly analogous to ChevyPlan's savings-group autofinanciamiento model. It is comparable in mechanism (member-pooled contributions, periodic lotteries, vehicle delivery), though serving Brazilian consumers.
• Bradesco Consórcios: Bradesco Consórcios is Brazil's largest consórcio (group savings) administrator, offering vehicle acquisition through pooled member contributions—a structural analog of ChevyPlan's autofinanciamiento model. It is directly comparable in product mechanics (group savings, periodic assemblies, lottery-based award) though serving a different geography.
• RCI Banque (Renault Captive Finance, Latin America): RCI Banque is Renault's captive finance arm operating in Colombia and across Latin America, offering vehicle financing, leasing, and savings-like products to Renault/Sofasa customers. It is the most direct peer because, like ChevyPlan, it bundles a captive OEM brand with consumer vehicle financing distribution in the Colombian market.

Broad incumbents

• Banco de Bogotá (Vehicle Credit): Banco de Bogotá is one of Colombia's largest banks offering traditional vehicle financing (interest-bearing loans). It is an incumbent peer because it competes for the same vehicle-acquisition wallet share in Colombia, but via a fundamentally different (debt-based) product.
• GM Financial (General Motors Captive Finance): GM Financial is General Motors' global captive finance company. It is a broad incumbent peer because GM ultimately owns the CHEVYPLAN trademark and could in theory expand GM Financial's Colombia operations, directly overlapping with ChevyPlan's value proposition.
• Volkswagen Financial Services (Latin America): Volkswagen Financial Services offers captive vehicle financing and leasing across Latin America. It is a broad incumbent peer competing for OEM-anchored vehicle finance share in the same regional markets where ChevyPlan's GM-anchored model operates.
• Bancolombia (Vehicle Credit): Bancolombia is Colombia's largest bank with a sizable vehicle loan portfolio. It is an incumbent peer competing for the same Colombian vehicle-finance customer as ChevyPlan, though via interest-bearing lending rather than a savings-group model.

Regional players

• Toyota Financial Services Mexico / Plan Toyota: Toyota Financial Services and affiliated 'Plan Toyota' savings/credit programs in Latin America offer similar OEM-anchored vehicle financing products. It is a regional peer given shared captive-finance structure, though operating primarily outside Colombia.
• Autofinanciamiento Plan Auto (Mexico): Plan Auto is a Mexican autofinanciamiento company that uses a savings-group model structurally similar to ChevyPlan (pooled contributions, monthly adjudication, vehicle delivery). It is a regional peer because it serves the Mexican rather than Colombian market, but with very similar mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CHEVYPLANCOLOMBIA
• Facebookes-la.facebook.com/ChevyPlanCo
• LinkedInlinkedin.com/company/sociedad-administradora-de-planes-de-autofinanciamiento-comercial-chevyplan-s.a.
• Instagraminstagram.com/chevyplan_co/?hl=es-la
• Xx.com/ChevyPlanCol

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChevyPlan