Paras group

What Paras group does

Paras Group operates an e-commerce retail platform under the "Hiraola" brand, selling traditional and contemporary jewelry (pendants, necklaces, earrings, bracelets, anklets, rings, kada, maang tika) along with fashion accessories (hand/foot harness, braid jewels, armlets, toe rings) and a small set of lifestyle products such as lamps and furniture. The storefront is built on a standard WooCommerce/WordPress stack, offering catalog browsing, cart, wishlist, account management, and multiple payment methods (Direct Bank Transfer, Cheque, PayPal). Free UK standard delivery and multi-currency (EUR, GBP, USD) and multi-language (English, French) support are configured.

The business runs as a direct-to-consumer online retailer with no subscription model; revenue is generated through one-time individual product purchases, with pricing ranging from approximately £23 to £1,609 and select bulk quantity discounts. The company is headquartered in Ullenhall, Henley in Arden (England) with a contact address in California (USA) and shipping reach into Bangladesh. It operates with a four-person team comprising IT, web design, content writing, and marketing roles.

No funding history, M&A activity, regulatory actions, patents, partnerships, leadership changes, or revenue figures are documented. Self-reported metrics on the About page (2,169 Projects Done, 869 Awards Winned) are inconsistent with the footer's "Winner of 15 Awards" claim, and placeholder contact details ([email protected], [email protected]) indicate a low-fidelity operational footprint. The enterprise evidence suggests a micro-scale retail operation rather than a venture-backable or acquirer-relevant asset.

Name

Paras group

Legal name

Paras Group

Website

https://parasgroup.net

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Paras Group, operating as Hiraola, is a 4-person direct-to-consumer e-commerce retailer selling traditional and contemporary jewelry, fashion accessories, and select lifestyle products through a WooCommerce storefront serving consumers in the UK, US, and Bangladesh.

Ownership category

akta.pro rank

Product category

Online Jewelry & Fashion Accessories Retail

NAICS

Jewelry Retailers (45831), Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Statement & Trend Jewelry (CRAKABAB)

Keywords

• Jewelry retail
• Fashion accessories
• Online store
• E-commerce retail
• Traditional jewelry

Headquarters

HQ city

Ahilyanagar

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce revenue through one-time product purchases. The store sells jewelry (pendants, necklaces, earrings, bracelets, anklets, rings), fashion accessories (hand harness, foot harness, braid jewels, armlet, maang tika, toe rings), and various products displayed on the site. Customers purchase individual items at listed prices with no subscription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paras Group operates a direct-to-consumer e-commerce retail platform under the Hiraola brand, selling traditional and contemporary jewelry (pendants, necklaces, earrings, bracelets, rings, anklets, maang tika, kada, hand/foot harnesses, braid jewels, armlets, toe rings) along with select lifestyle products such as lighting and furniture. Customers purchase items through the WooCommerce-based online storefront with checkout, wishlist, and account management features, supported by multiple payment methods and free UK standard delivery.

Product overview

Paras Group operates an e-commerce jewelry retail platform under the Hiraola brand. The platform is built as a WooCommerce-based online store selling traditional and contemporary jewelry including necklaces, earrings, bracelets, rings, pendants, Maang Tika, anklets, kada cum bracelets, hand/foot harnesses, braid jewels, and armlets. The platform also features lifestyle products like lighting (JWDA Penant Lamp) and furniture items. The core offering is the jewelry product catalog available through various shop layouts with features like wishlist, cart, checkout, and user accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Pendant Collection Traditional and modern pendant items including white gold and gemstone pendants sold through the Hiraola online store at individual unit prices (e.g., $120.80).
• Necklaces Collection of necklaces in various styles and materials available for purchase through the Hiraola online storefront.
• Traditional Earrings Traditional earrings featured as part of the Hiraola jewelry collection for online purchase.
• Exquisite Rings Gold and diamond rings available in various karats and colors for purchase through the Hiraola online store.
• Kada Cum Bracelet Traditional bracelet collection sold through the Hiraola online storefront.
• Anklet Cultural anklet collection available for purchase through the Hiraola online store.
• Maang Tika Traditional head jewelry piece sold through the Hiraola online storefront.
• Hand Harness Hand harness accessories sold as part of the fashion accessories range on the Hiraola online store.
• Foot Harness Foot harness accessories sold through the Hiraola online storefront.
• Braid Jewels Hair braid jewelry accessories sold as part of the fashion accessories range on the Hiraola online store.
• Graceful Armlet Armlet jewelry pieces available for purchase through the Hiraola online store.
• Toe Rings Toe ring accessories available for purchase through the Hiraola online storefront.
• JWDA Penant Lamp Lamp and lighting product featuring brushed steel design, available in multiple sizes (SM/L/XL) with reward points system, sold through the Hiraola online store (e.g., Work Lamp at $135.20).

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Claire's: Large specialty retailer of fashion jewelry, earrings, and accessories with a meaningful e-commerce channel alongside its global store base. Comparable in costume/fashion jewelry assortment and gifting orientation, though it operates at vastly greater scale.
• Etsy: Large online marketplace hosting many independent jewelry sellers of handcrafted and fashion jewelry worldwide. Comparable as a destination for buyers seeking non-mass-produced jewelry online and a competitive channel for small DTC jewelry merchants.
• Pandora: Global jewelry brand with strong DTC e-commerce plus extensive retail footprint, focused on bracelets, charms, rings, and necklaces. Comparable in jewelry category and gifting use cases, though positioned more in fine/keepsake jewelry than costume pieces.

Direct peers

• BaubleBar: DTC fashion/costume jewelry brand selling affordable necklaces, earrings, bracelets, and personalized pieces through its own e-commerce site. Directly comparable in price point, product mix, and online-only retail motion.
• Ana Luisa: Direct-to-consumer fine-jewelry e-commerce brand selling everyday necklaces, earrings, rings, and bracelets online with transparent pricing. Comparable in online-only GTM and contemporary jewelry catalog.
• Kendra Scott: Fashion and fine jewelry retailer with a strong DTC e-commerce channel plus physical stores, selling necklaces, earrings, bracelets, and rings across a wide price range. Comparable in catalog breadth and gift-occasion positioning.
• Pura Vida Bracelets: Online-first jewelry brand best known for bracelets and anklets sold via its own e-commerce site with frequent promotions and bundle pricing. Comparable in affordable fashion-jewelry DTC positioning and use of quantity/discount mechanics.
• Mejuri: Direct-to-consumer fine and fashion jewelry e-commerce brand with a similarly broad catalog of necklaces, earrings, bracelets, and rings sold online to international consumers. Comparable in GTM motion (own DTC storefront, multi-currency, content-led marketing) and customer segment.
• Wolf & Badger: Online marketplace and DTC platform for independent jewelry and accessory brands, offering curated necklaces, earrings, and bracelets to a global consumer base. Comparable as a small-brand jewelry e-commerce destination with multi-brand assortment.
• Sukkhi: Online-first Indian ethnic and traditional jewelry brand selling maang tikka, bangles, anklets, and bridal pieces direct to consumers. Closely comparable in the traditional/ethnic jewelry niche (maang tika, kada, anklets, toe rings) that distinguishes Paras Group's catalog.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/WeAreParasgroup
• Facebookfacebook.com/ParasPipes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paras group