Posao.hr

What Posao.hr does

Posao.hr is a Croatian online job portal and employment marketplace founded in 2002 and operated by Oglasnik d.o.o. as part of the Plavi Oglasnik (Oglasnik) classifieds group, headquartered in Zagreb. The platform connects Croatian job seekers with employers through a self-serve website that supports free job searches across all 21 Croatian counties and international positions in Austria, Germany, and the Netherlands, alongside a suite of supplementary tools including a brutto-netto salary calculator, job alerts, advanced search, and a CV database accessible to employers.

The underlying technology is a standard online job-board platform with search, filtering, application management, and CV-database capabilities, supplemented by an OAuth integration with LinkedIn for user sign-on. No mobile application, public API, or SDK is offered, and there is no disclosed proprietary AI/ML functionality. The product surface extends to affiliated portals within the Oglasnik group, including Plavi Oglasnik (general classifieds), Auti.hr (automotive), and Edukacija.posao.hr (education), enabling cross-promotion within the group.

Posao.hr monetizes through three primary streams: transactional fees for employers posting job advertisements (with basic and premium/featured tiers), subscription-based CV database access, and advertising/premium placement services. Pricing is quote-based and not publicly disclosed. The platform's go-to-market is direct-to-consumer/self-serve for both job seekers (free) and employers (paid), augmented by partnerships with the Croatian Employment Service (HZZ), LinkedIn, and major social platforms for top-of-funnel reach. The customer base spans Croatian SMBs and enterprises across retail, telecommunications, hospitality, financial services, pharmaceutical, manufacturing, and public-sector hiring.

Name

Posao.hr

Legal name

Oglasnik d.o.o.

Website

https://posao.hr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Posao.hr is a Croatian online job portal, founded in 2002 and operated by Oglasnik d.o.o., that connects Croatian job seekers with employers via self-serve listings, a CV database, and a salary calculator, serving both SMBs and enterprises across Croatia.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job posting services for employers: Employers pay to post job advertisements on the platform. The site offers various service packages for job postings including basic and premium/featured listings.
2. CV database access: Employers can access a database of candidate CVs for direct recruitment purposes.
3. Premium employer services: Featured job listings, exclusive ads placement, and enhanced visibility options for employers seeking to attract more candidates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Posao.hr is an online job portal that connects Croatian job seekers with employers through a web-based marketplace platform. Employers pay to post job advertisements with options for standard or featured/premium placement, and can subscribe to access a searchable CV database for direct candidate sourcing. Job seekers use the platform free of charge to search vacancies, create and store CVs, set up job alerts, and access a salary calculator and career advice content, with coverage across all Croatian counties and international positions in Austria, Germany, and the Netherlands.

Product overview

Posao.hr is a Croatian online job portal and employment marketplace operating since 2002. The core platform provides job search, job posting, and CV database services. The product portfolio includes the main job portal as the central offering, supported by supplementary modules such as the Salary Calculator (brutto-netto calculator), Job Alerts, Advanced Job Search, and the posao.hr Club employer membership program. The company also operates affiliated portals including Plavi Oglasnik (general classifieds), Edukacija.posao.hr (education), and Auti.hr (automotive), all under the Oglasnik media group.

Differentiator

Problem solved

Functional benefit

Brands

• Plavi Oglasnik: A leading Croatian classifieds brand under which posao.hr operates alongside other portals including Oglasnik.hr (general classifieds), Edukacija.posao.hr (educational institutions portal), and Auti.hr (automotive portal).

Products and services

• posao.hr Job Portal Primary online job portal platform enabling job seekers to search and apply to job vacancies across Croatia and abroad, and employers to post job advertisements and access candidate CV database. Covers all 21 Croatian counties plus international positions in Austria, Germany, and the Netherlands.
• Salary Calculator (Brutto-Netto) Online tool allowing job seekers to calculate salaries in gross or net terms. Provides salary transparency for Croatian employment market.
• CV Database Searchable database of candidate CVs accessible to employers for direct recruitment purposes through a monthly subscription model.
• posao.hr Club Employer membership program featuring featured company profiles and enhanced visibility for recruiting purposes. Targeted at companies seeking employer branding exposure.

Quantifiable outcome

• 6787+ published job ads available on platform
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core, major and moderate.

• Oglasnik Group (Plavi Oglasnik)coreStrategic or Co-development Partner · 1 January 2002Posao.hr is part of the Oglasnik Group, one of Croatia's oldest and largest classifieds networks. The group includes portals such as Plavi Oglasnik (general classifieds), Auti.hr (automotive), and Edukacija.posao.hr (education). This partnership provides cross-promotional opportunities and shared infrastructure.
• Croatian Employment Service (HZZ)majorChannel Partner/ Reseller/ DistributorPartnership with the Croatian public employment service for job listings. The platform features HZZ (Hrvatski zavod za zapošljavanje) job advertisements alongside regular listings, expanding the pool of available positions for job seekers.
• LinkedInmoderateGTM or Marketing PartnerOfficial posao.hr LinkedIn company page for professional networking engagement. Integration allows for employer branding and professional recruitment content distribution.
• Social Media Platforms (Facebook, Instagram, TikTok)moderateGTM or Marketing PartnerPartnerships with major social media platforms for content distribution and employer/job seeker engagement across Facebook, Instagram, and TikTok.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indeed: Global job search engine and aggregator that operates broadly across the recruitment space, including Croatia. Competes with posao.hr by aggregating job listings from multiple sources and reaching job seekers who search across geographies.
• LinkedIn: Global professional network with a dominant job posting, recruiter search, and talent matching offering. Operates broadly in recruitment, including Croatia, where it competes for high-skilled job seekers and enterprise employer relationships; posao.hr has an explicit LinkedIn partnership alongside competitive overlap.
• ZipRecruiter: Major global employment marketplace using AI-driven matching between employers and job seekers. While primarily U.S.-focused, it represents the broader incumbent model (technology-enabled marketplace) that posao.hr would need to evolve toward to remain competitive.

Direct peers

• Jooble: Global job aggregator operating in 70+ countries including Croatia, similar in size and self-serve marketplace model to posao.hr. Functions as a direct competitor for Croatian job seeker traffic and employer visibility.
• Njuškalo: Croatia's largest general classifieds portal, which also includes a substantial jobs vertical. While broader than posao.hr, it is a direct competitor for job listings traffic in the Croatian market, with significantly larger overall reach.
• Careerjet: Job aggregator with a localized Croatian site that aggregates listings from multiple sources. Comparable to posao.hr as a job search engine for Croatian job seekers, operating a similar self-serve marketplace model.
• MojPosao: Croatian and regional (Croatia/Bosnia/Serbia) online job board offering job listings, CV database, and employer services. The most direct local competitor to posao.hr, with overlapping product features, similar target market, and directly comparable business model.

Emerging players

• Adzuna: Job search engine and aggregator with a value-added (salary data, market insights) layer. Comparable to posao.hr in operating a job marketplace with employer and job seeker sides, but differentiates on data analytics and operates across multiple geographies including Europe.

Regional players

• Prace.cz: One of the leading Czech job boards, part of the Alma Career group. Comparable business model (job postings + CV database + premium employer services) to posao.hr, but focused on the Czech labor market rather than Croatia.
• Infostud: Leading Serbian job board and employment marketplace. Operates in the same regional Balkan/Central European market with very similar products (job listings, CV database, employer services), but is geographically focused on Serbia rather than Croatia.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/posao.hr
• LinkedInlinkedin.com/company/posao-hr
• Instagraminstagram.com/posao.hr
• TikToktiktok.com/@posao.hr
• Xx.com/posaohr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posao.hr