NEXETO

What NEXETO does

NEXETO is a French web agency specializing in the design, development, and maintenance of websites and online stores, primarily serving small and medium-sized businesses (SMBs) across France. The company is positioned as the digital/internet solutions arm of Groupe ADINFO, with its headquarters in La Roche-sur-Yon and an operational footprint spanning 16 French cities. Its core offering consists of showcase websites (Site Vitrine) built on WordPress and e-commerce stores (Boutique en Ligne) built on PrestaShop, supplemented by custom web applications, SEO services, and bespoke development work. A defining technical capability is the set of pre-built integration connectors that link PrestaShop e-commerce front-ends with major French ERP and commercial management platforms, including EBP, Sage, Divalto, Microsoft Navision, Diapason, and Clipper, enabling clients to synchronize online sales with back-office accounting, inventory, and CRM systems.

NEXETO operates a professional services revenue model built around project-based website and e-commerce engagements, combined with recurring maintenance, training, hosting, and support subscriptions. Pricing is not publicly disclosed. The go-to-market is direct sales-led, leveraging the 16-city agency network to provide in-person consulting, project management, and on-site or remote technical assistance throughout the client lifecycle. The customer base is horizontally diversified across French SMBs, with reference customers such as Neway, Klipski, and Jardineo cited in the e-commerce portfolio. The company is certified under the ExpertCyber cybersecurity label and maintains a multi-channel marketing presence through content (blog, newsletters, webinars) and organic social (LinkedIn, Facebook, YouTube). Strategic technology partnerships span ERP vendors (EBP, Sage, Divalto, Navision), CMS platforms (WordPress, PrestaShop), and infrastructure providers (Microsoft 365, Veeam, Nutanix).

Name

NEXETO

Website

https://nexeto.com

Company type

Private

Founded year

2003

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

La Roche-sur-yon

HQ country

France

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Creation Services: Custom website development services including showcase sites, e-commerce platforms, web applications, and SEO optimization
2. Website Maintenance and Support: Ongoing assistance, training, and daily support services for website owners

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NEXETO is a French web agency that designs and develops custom websites and online stores for businesses, primarily using Open Source CMS platforms WordPress and PrestaShop. The agency delivers the full production chain — from audit and design through development, hosting, and SEO — and specializes in integrating PrestaShop e-commerce stores with French commercial management and ERP systems such as EBP, Sage, Divalto, Navision, Diapason, and Clipper.

Product overview

Groupe ADINFO offers a portfolio of web solutions built on Open Source CMS platforms (WordPress and PrestaShop). The core offerings consist of Site Vitrine (informational websites) and Boutique en Ligne (e-commerce stores), supplemented by Applications Web (custom web applications), Référencement (SEO services), Connecteurs Web (integration with ERP/commercial management systems), and Développements Spécifiques (custom development). All sites are built bespoke with attention to graphic, technical, and ergonomic standards, and the company specializes in connecting PrestaShop e-commerce platforms with commercial management software including EBP, Sage, Divalto, Navision, Diapason, and Clipper.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Vitrine (Showcase Websites)
• Boutique en Ligne (E-commerce Stores)
• Applications Web (Custom Web Applications)
• Référencement (SEO Services)
• Connecteurs Web (ERP/Commercial Management Connectors)
• Développements Spécifiques (Custom Development)

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• EBPcoreTechnology or IntegrationTechnology partnership for commercial management software integration. E-commerce solutions connect with EBP Gestion Commerciale and EBP Compta products for seamless back-office synchronization
• SagecoreTechnology or IntegrationIntegration partnership with Sage product line including Sage 100c Gestion Commerciale, Sage 100c Suite Comptable et Financière, Sage 100c Paie et RH, and Sage BI Reporting. Solutions connect e-commerce platforms with Sage ERP systems
• DivaltocoreTechnology or IntegrationIntegration partnership for Divalto ERP connectivity with e-commerce platforms
• Navision (Microsoft)coreTechnology or IntegrationIntegration partnership connecting e-commerce solutions with Microsoft Navision ERP systems
• WordPresscoreTechnology or IntegrationPrimary CMS platform partner for showcase websites. Open Source CMS widely used globally
• PrestaShopcoreTechnology or IntegrationPrimary e-commerce platform partner for online store development. Specialization in PrestaShop creation, redesign, and maintenance

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Ippon Technologies: French digital and technology consulting firm providing custom web development, agile coaching, and digital transformation services. Comparable in serving French enterprises with bespoke technology solutions and system integration.
• Kaliop: French digital agency specializing in CMS (eZ Publish, WordPress), e-commerce, and content-driven web platforms, serving similar French and European SMB and enterprise clients. Comparable in technology stack and custom-development orientation.
• Smile: French open-source digital agency with deep WordPress, PrestaShop, and Magento expertise, offering custom web development, e-commerce, and ERP integration services to SMBs and mid-market clients across Europe. Closely mirrors Nexeto's open-source CMS-first delivery model and French SMB focus.
• SQLI: French digital services group specializing in e-commerce, CRM, and digital transformation, with comparable web agency heritage and ERP/commerce integration practices. Larger than Nexeto but operates in the same French SMB/mid-market space with similar technology stacks.
• Ekino: French digital agency (part of Havas) building custom web platforms, e-commerce sites, and digital products for major French and international brands. Comparable in custom web development services and e-commerce focus.
• Theodo: French web and mobile app development agency using agile methodologies to build custom digital products for SMBs and mid-market firms. Comparable custom-development service model aimed at French businesses seeking bespoke web solutions.
• Agence Dn'D: French digital agency specializing in PrestaShop e-commerce projects and custom web development, serving SMBs and mid-market merchants in France. One of the most directly comparable specialists to Nexeto in PrestaShop-led e-commerce builds.
• Zenika: French IT services and open-source consultancy with practices in custom development, agile delivery, and digital transformation. Comparable in open-source technology orientation and French SMB/enterprise client base.

Broad incumbents

• Shopify: Dominant SaaS e-commerce platform competing directly with PrestaShop as a foundation for SMB online stores. Its ease of use and built-in app ecosystem partially substitute for the bespoke development work Nexeto sells.
• PrestaShop: French-founded open-source e-commerce platform on which Nexeto's online-store offering is built. While a platform provider rather than a competitor agency, its partner ecosystem overlaps directly with Nexeto's target projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nexeto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEXETO