Matthews Ridgeview Farms

What Matthews Ridgeview Farms does

Matthews Ridgeview Farms is a fifth-generation family-owned sweet potato operation headquartered at 2350 Bartlett Rd in Wynne, Arkansas, formally incorporated in 2007 by fourth-generation farmer Terris Matthews and his wife Kim, though the Matthews family has been growing sweet potatoes for over 100 years. The company operates as a vertically integrated grower, packer, and shipper and claims the position of largest sweet potato producer in the state of Arkansas, with annual shipment volume exceeding 1,000,000 cases.

The core product is fresh sweet potatoes in orange, white, and purple flesh varieties. The operation covers the full agricultural cycle — seed preparation and storage in temperature-controlled environments, bedding under plastic in early March, transplanting of slips in May once soil temperatures reach at least 60°F, a 95–120 day growing period, and harvest from early September through mid-October. Post-harvest, sweet potatoes are stored with soil intact in temperature-controlled coolers for curing and long-term preservation, then washed, graded, and packed to order. The company converted a warehouse into a dedicated packing facility in 2007, enabling in-house sorting, washing, grading, and packing rather than reliance on third-party packers.

The business model is volume-based B2B commodity sales of fresh sweet potatoes, with no publicly disclosed pricing. The company sells to five customer segments — retailers, wholesalers, foodservice providers, processors, and local consumers — across the US domestic market (and more recently exhibiting at CPMA in Toronto for Canada exposure). Distribution is handled through direct sales supported by a dedicated team (Brooke, Jaylie, and Katie for retail and local accounts), wholesale redistribution, and direct supply relationships with foodservice operators and processors. Trade show participation at Southern Exposure, CPMA, and VIVA Fresh, plus a content-marketing website featuring recipes and nutritional information, forms the marketing and lead-generation layer.

Name

Matthews Ridgeview Farms

Legal name

Matthews Ridgeview Farms

Website

https://arsweetpotatoes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Matthews Ridgeview Farms is a fifth-generation family sweet potato farm in Wynne, Arkansas, operating as the state's largest grower, packer, and shipper of fresh orange, white, and purple sweet potatoes, shipping over 1,000,000 cases annually to retailers, wholesalers, foodservice providers, and processors across the US.

Ownership category

akta.pro rank

Product category

Fresh Produce / Sweet Potato Farming

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato) (AFAGADAC)

akta.pro secondary industry

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

Keywords

• Sweet potato farming
• Fresh produce distribution
• Sweet potato packing
• Agricultural products
• B2B produce sales

Headquarters

HQ city

Wynne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Sweet Potato Sales: Primary revenue from growing, packing, and shipping sweet potatoes to retailers, wholesalers, foodservice providers, processors, and local consumers. Volume-based model with annual case shipments exceeding 1,000,000 cases.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Matthews Ridgeview Farms grows, packs, and ships fresh sweet potatoes in orange, white, and purple flesh varieties from its operations in Wynne, Arkansas. The company runs a packing facility with temperature-controlled storage and curing, enabling year-round supply of over 1,000,000 cases annually to retailers, wholesalers, foodservice providers, processors, and local consumers.

Product overview

Matthews Ridgeview Farms is a fifth-generation sweet potato farming operation that grows, packs, and ships sweet potatoes. Their core product is fresh sweet potatoes available in orange, white, and purple flesh varieties. The company operates as the largest grower/packer/shipper of sweet potatoes in Arkansas, with an annual shipment volume exceeding 1,000,000 cases. The operation includes a packing facility that was established in 2007, enabling them to handle the full farm-to-market supply chain from seed preparation through harvest and post-harvest processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Sweet Potatoes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wayne E. Bailey Produce: Major North Carolina sweet potato grower and shipper supplying retail and foodservice channels nationally. Closely comparable in product mix, channel strategy, and scale ambition.
• Wada Farms: Idaho-based large-scale potato and onion grower/shipper with growing sweet potato programs. Comparable in integrated packing and year-round supply to retail and foodservice.
• Vick Family Farms: North Carolina sweet potato and produce operation with growing, packing, and shipping. Comparable in family-owned heritage, integrated model, and foodservice/retail channel mix.
• Ham Farms: Multi-generation North Carolina sweet potato operation with growing, curing, packing, and shipping capabilities. Highly comparable in family-farming heritage and integrated supply chain.
• Scott Farms: One of the largest U.S. sweet potato growers, packers, and shippers, based in North Carolina. Directly comparable vertically integrated grower/packer/shipper model selling to retail, wholesale, and foodservice.
• Nash Produce: North Carolina-based grower and packer-shipper of sweet potatoes, including organic offerings. Operates an integrated model analogous to MRF and serves overlapping retail and foodservice customers.

Broad incumbents

• Grimmway Farms: Largest U.S. carrot producer and major organic/specialty produce grower-packer-shipper. Comparable in vertically integrated produce scale, national retail and foodservice distribution, and packing infrastructure.
• Tanimura & Antle: Large California-based leafy greens and vegetable grower-shipper. Comparable in vertically integrated growing and packing operations serving retail and foodservice nationally.
• Dole plc: Global fresh produce incumbent with extensive growing, packing, and shipping operations across multiple categories. Comparable in national distribution reach and retail/foodservice relationships, though not a sweet potato specialist.
• Bonduelle Group: Global vegetable producer and processor with North American fresh and processed operations. Comparable in integrated vegetable supply chain and broad retail/foodservice footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matthews Ridgeview Farms