The Logan Banner

Name

The Logan Banner

Legal name

HD Media Company, LLC

Website

https://loganbanner.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News Streaming Platforms (MPACAAAF)

Keywords

• Local newspaper
• Community journalism
• Classified advertising
• Print subscription
• Digital news

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: Online subscription access to digital content including articles, e-edition, and exclusive digital features.
2. Print Subscriptions: Traditional newspaper delivery subscription services for local readers.
3. Advertising: Display advertising, classified ads, and promotional content placements on the website and in print editions.
4. Classifieds: Paid classified advertising including obituaries, celebrations, legal notices, and personal classifieds.
5. Sponsored Content: Paid promotional and advertorial content from third-party advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Logan Banner publishes a local newspaper and accompanying digital news website serving Logan County, West Virginia. Its core offering is original local journalism covering news, high school sports, government, community events, obituaries, weather, and opinion, delivered through a print edition, a subscription digital website with an e-edition, and a paid classifieds marketplace.

Product overview

The Logan Banner operates a local newspaper website offering news coverage for Logan County, West Virginia. The core product is the online news website providing local news, sports, features, opinion, and obituaries. The site integrates premium subscription content through HD Media+, offers an e-Edition of the printed paper, hosts a classifieds marketplace, provides local weather information, and enables user submissions for news and letters to the editor. The publication is part of the HD Media network of West Virginia newspapers.

Differentiator

Problem solved

Functional benefit

Products and services

• Logan Banner Print Newspaper
• Logan Banner Digital News Website
• HD Media+ Premium Subscription Premium subscription service across HD Media newspapers offering exclusive commentary, live streams, sports coverage, and podcasts for paying subscribers.
• e-Edition

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HD Media Company, LLCcoreOthersParent company owning and operating The Logan Banner along with other West Virginia publications including Charleston Gazette-Mail, Herald-Dispatch, Coal Valley News, Wayne County News, and Williamson Daily News. Shared technology platform and corporate infrastructure.
• HD Media Family of SitesminorOthersNetwork of related West Virginia news properties including Charleston Gazette-Mail, Herald-Dispatch, Coal Valley News, Wayne County News, and Williamson Daily News. Cross-promotional relationships and shared HD Media branding.
• HD Media+ (HD Media Plus)coreOthersPremium subscription service offering exclusive content including 'Outside the Echo Chamber' commentary, 'High School Gameday' sports coverage, and 'Full Court Press with Bob Huggins' podcast series.
• NewzwarecoreTechnology or IntegrationSingle sign-on (SSO) and account management platform provider for HD Media newspapers including The Logan Banner. Handles user authentication and subscription account systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Charleston Gazette-Mail: Flagship HD Media sister publication covering Charleston, WV. Directly comparable as a West Virginia local/regional newspaper sharing the same BLOX CMS, Newzware SSO, and corporate parent, with overlapping subscription, advertising, and HD Media+ premium content offerings.
• The Herald-Dispatch: Huntington, WV-based HD Media sister publication. Closest direct peer - same corporate parent, same tech stack, same product mix (digital + print + classifieds + HD Media+), serving an adjacent West Virginia market.
• Wayne County News: HD Media sister publication covering Wayne County, WV. Direct peer as another small-market HD Media community newspaper in West Virginia, sharing platform, parent company, and revenue model.
• Coal Valley News: HD Media sister publication covering Madison, WV. Small-market West Virginia community newspaper in the same HD Media network, with identical product, technology, and revenue model.
• Williamson Daily News: HD Media sister publication covering Williamson, WV in southern West Virginia. Direct peer as another small-market HD Media community newspaper with the same product mix and shared infrastructure.

Broad incumbents

• Lee Enterprises: Major U.S. newspaper chain operating local/regional titles across the country. Comparable as a multi-title local newspaper operator with shared technology, subscription, and advertising revenue models.
• Ogden Newspapers: Family-owned newspaper chain operating numerous local/regional community newspapers. Comparable as a multi-title local newspaper operator focused on small and mid-sized markets, with similar subscription and advertising revenue models.
• Gannett (USA TODAY Network): Largest U.S. newspaper chain operating hundreds of local titles including West Virginia papers. Comparable as a large multi-title local newspaper operator with subscription, advertising, and digital-only subscription products, though at vastly greater scale.

Regional players

• Bluefield Daily Telegraph: Bluefield, WV-based local newspaper. Comparable as another small-market West Virginia community newspaper with subscription and advertising revenue, providing local news in a similar Appalachian market.
• The Register-Herald: Beckley, WV-based local newspaper serving southern West Virginia. Comparable as a regional West Virginia local newspaper with digital and print subscriptions, though not part of the HD Media network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/theloganbanner
• Facebookfacebook.com/TheLoganBanner
• LinkedInlinkedin.com/company/lahacienda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Logan Banner