Naomi House

What Naomi House does

Naomi House operates as The Wessex Children's Hospice Trust, an independent UK-registered charity founded in 1997 that delivers specialist pediatric and young-adult hospice care. It runs two co-located specialist centres near Winchester — Naomi House and Jack's Place — providing short-break respite stays, end-of-life care available 24/7/365, symptom management, bereavement support, family support services (social work, counselling, therapy, chaplaincy), and Day Services to more than 600 families in central southern England.

The organization is non-pay-for-service: care is provided free to families, with no pricing model. Its revenue model is a diversified, community-led fundraising and retail engine comprising individual donations (monthly recurring, one-off, major gifts, legacy gifts), 21 physical charity shops plus an online eBay store, a weekly charity lottery at £1 per entry, corporate partnerships, and grants from charitable trusts and foundations. Marketing is multi-channel across Facebook, Instagram, LinkedIn, TikTok, YouTube, email newsletter, story-led website content and organized fundraising events (skydives, mountain climbs, running events), with a stated recent strategic shift to break down misconceptions about hospice care in order to reach more local families.

The operating model is enabled by a 51–100 employee workforce, regulatory registration with the Care Quality Commission, Fundraising Regulator membership, Investors in People accreditation and Together for Short Lives membership. No AI, proprietary technology, app, API or funding-round activity is disclosed; the technology footprint is limited to a third-party-built website and an eBay retail integration.

Name

Naomi House

Legal name

The Wessex Children's Hospice Trust

Website

https://www.naomihouse.org.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Naomi House is a non-profit organization that offers residential and respite care services.

Ownership category

akta.pro rank

Product category

Children's Hospice Services

NAICS

Other Residential Care Facilities (6239), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

akta.pro secondary industries

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Children's hospice care
• Palliative care services
• Respite care programs
• Bereavement support services
• Charity retail operations

Headquarters

HQ city

Winchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Individual donations including monthly recurring donations, one-off donations, major gifts, and gifts in wills. Active fundraising events program including skydives, mountain climbs, running events, and community fundraising.
2. Charity Retail: Operation of 21 charity shops selling donated goods, plus an online eBay store. Also includes retail Gift Aid program.
3. Charity Lottery: Weekly lottery at £1 per week with top prize of £1,000, plus eight additional prizes each Friday.
4. Corporate Partnerships: Partnerships with businesses for fundraising support, corporate donations, and employee engagement programs.
5. Trusts and Foundations: Funding applications and grants from charitable trusts and foundations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Naomi House operates two specialist hospice centers—Naomi House for children and Jack's Place for young adults—providing respite, palliative, end-of-life, and bereavement support to families of seriously ill babies, children, and young adults across central southern England. The charity is funded through individual donations, corporate partnerships, legacy gifts, a network of charity shops, and a charity lottery.

Product overview

Naomi and Jack's is a local independent charity operating two specialist hospice centres (Naomi House and Jack's Place) near Winchester, providing expert hospice care for seriously ill babies, children, and young adults in central southern England. The organization offers an integrated portfolio of care services including specialist short breaks (respite), end-of-life care, symptom management, bereavement support, family support services (social work, counselling, therapy, chaplaincy), and Day Services. Beyond direct care, the charity operates fundraising programs including a weekly charity lottery, 21 charity shops, and an online eBay store, as well as community fundraising events. The organization supports more than 600 families with outstanding hospice and respite care.

Differentiator

Problem solved

Functional benefit

Products and services

• Naomi House Hospice (Children) Specialist hospice facility for seriously ill babies, children, and young people up to age 18, providing respite, palliative, end-of-life, and symptom management care. Located in Winchester, UK.
• Jack's Place (Young Adults Hospice) Specialist hospice facility for young adults aged 18 and over with life-limiting conditions, offering respite, palliative, and end-of-life care tailored to the transition from children's services.
• Bereavement Support Service Counselling and bereavement support for families who have lost a child or used Naomi House services, provided by trained specialists.
• Naomi House Charity Shops Network of 21 charity shops selling donated goods across the region, generating income to fund hospice services.
• Naomi House eBay Store Online charity retail store selling donated goods via eBay, supplementing income from physical charity shops.
• Naomi House Charity Lottery Regular lottery subscription offering entrants the chance to win cash prizes while raising funds for the hospice; entries priced at £1 per week.

Quantifiable outcome

• 600+ families supported with outstanding care

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Fundraising RegulatorcoreOthersRegulatory body ensuring compliance with fundraising standards and codes of practice. Displayed as a badge of trust on the website footer.
• Care Quality CommissioncoreOthersIndependent regulator of health and social care in England. Conducts inspections and rates care quality standards.
• Together for Short LivescoreOthersUK membership organization for children's hospice and palliative care services. Provides advocacy and support for children's hospices.
• Investors in PeopleminorOthersAccreditation body for organizational excellence in people management and workplace practices.
• eBayminorChannel Partner/ Reseller/ DistributorOnline marketplace partnership for selling donated goods through Naomi and Jack's online charity shop store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acorns Children's Hospice: Acorns is a UK children's hospice charity operating three hospice facilities across the West Midlands, offering respite, end-of-life, and bereavement support to life-limited children and their families. Most directly comparable UK peer in terms of mission, service mix, and funding model.
• Helen & Douglas House: Helen & Douglas House operates two children's and young adult hospices in Oxford, delivering hospice and respite care for terminally ill children. Directly comparable two-facility children's hospice model with similar clinical and fundraising structure.
• Demelza Hospice Care for Children: Demelza provides hospice care for children and young people in Kent, South East London, and East Sussex, with hospice facilities plus community services. Comparable UK children's hospice peer with both facility-based and family-support services.
• Rainbows Hospice for Children and Young People: Rainbows is an East Midlands-based children's hospice offering respite, palliative, and bereavement care across hospice, hospice-at-home, and family support services. Similar scope of services and donor-funded model serving a defined UK region.
• Shooting Star Children's Hospices: Shooting Star Children's Hospices provides care for babies, children, and young people with life-limiting conditions across Surrey and London, with hospice facilities and family support. Directly comparable mission, services, and UK charity funding model.
• East Anglia's Children's Hospices (EACH): EACH operates three children's hospices across East Anglia, delivering respite, end-of-life, and family support services. Similar multi-site UK children's hospice charity with comparable donor-funded operating model.

Others

• Together for Short Lives: Together for Short Lives is the UK membership and advocacy body for children's palliative care, of which Naomi House is already a member. Adjacent industry-association peer that shapes policy and funding for the children's hospice sector.

Broad incumbents

• Sue Ryder: Sue Ryder is a large UK charity providing hospice and neurological care for adults, plus palliative care services, through multiple sites. Broader incumbent in the UK hospice charity space, with overlapping end-of-life and bereavement services though not paediatric-specialist.
• Marie Curie: Marie Curie is a major UK charity delivering end-of-life care and support through hospices and community nursing services. Broader incumbent in hospice and palliative care with significant fundraising and retail scale, though focused on adults.

Regional players

• St Catherine's Hospice: St Catherine's Hospice is a Crawley-based UK hospice providing end-of-life care for adults in Sussex and Surrey. Regional hospice peer with overlapping end-of-life and bereavement service model, though adult-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/naomiandjack1
• Facebookfacebook.com/naomiandjack
• LinkedInlinkedin.com/company/naomiandjacks
• Instagraminstagram.com/naomiandjacks
• TikToktiktok.com/@naomiandjacks
• Xx.com/naomiandjack

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naomi House