Coastal Plain League

What Coastal Plain League does

The Coastal Plain League (CPL) is a privately-held summer collegiate baseball league founded in 2001 and headquartered in Durham, North Carolina. It operates as a wholly-owned subsidiary of Capitol Broadcasting Company, Inc. (CBC), a diversified media conglomerate that also owns the Durham Bulls Baseball Club. The league fields 15 franchises across Georgia, North Carolina, South Carolina, and Virginia, providing elite summer developmental and showcase competition for college baseball players between academic seasons. The CPL has produced a notable alumni pipeline, with over 1,800 former players drafted into professional baseball and 212 having reached Major League Baseball, including Justin Verlander, Ryan Zimmerman, Kevin Youkilis, and Alec Bohm.

The league operates a multi-sided platform connecting college players, local fan communities, MLB scouting organizations, and corporate sponsors. Its core product is the summer season itself — regular-season games plus marquee events such as the annual All-Star Spotlight (25th edition in 2026, hosted by the Florence Flamingos) and the Petitt Cup Playoffs. The supporting technology stack is built on third-party platforms rather than proprietary infrastructure: HomeTeam Network provides nationwide live streaming, IScoreCentral/PointStreak deliver live scoring and historical stats, and TrackMan powers advanced player analytics used for weekly Player of the Week and All-Star roster selections. The league also partners with USA Baseball for annual CPL Select vs. USA Collegiate National Team exhibition games.

Revenue is generated through four primary streams: ticket sales at 15 franchise ballparks, league-level and franchise-level sponsorships (HTN, CapX, Tucci, Prozone, PitchSmart, PDP, BA), advertising via broadcast/streaming rights on HomeTeam Network, and merchandise sales through shop.coastalplain.com. The league uses a franchise-licensed operator model in which each of the 15 teams operates independently in its local market, with franchisee applications actively solicited for expansion markets. Marketing is driven by community presence, active social media (@CPLBaseball), and earned media coverage through CBC's WRAL-TV infrastructure.

Name

Coastal Plain League

Legal name

Coastal Plain League, LLC

Website

https://coastalplain.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coastal Plain League is a privately-held summer collegiate baseball league operating 15 franchises across the southeastern United States. Owned by Capitol Broadcasting Company, it provides elite off-season development for college players while generating revenue through ticket sales, sponsorships, streaming, and merchandise.

Ownership category

akta.pro rank

Product category

Amateur Baseball League

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industry

National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC)

Keywords

• Summer collegiate baseball
• Amateur baseball league
• Baseball player development
• Minor league baseball
• Sports entertainment

Headquarters

HQ city

Holly Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: The CPL generates revenue through ticket sales at each of its 15 franchise ballparks. Tickets for All-Star events are sold through the host team's website (florenceflamingos.com).
2. Sponsorships and League Sponsors: The league lists multiple league sponsors (HTN, CapX, Tucci, Prozone, PitchSmart, PDP, BA) and generates sponsorship revenue. Additionally, individual franchises likely sell local sponsorships.
3. Broadcasting and Streaming Rights: Games are streamed live on HomeTeam Network (app.hometeamlive.com), which likely generates streaming/broadcasting revenue for the league.
4. Merchandise Sales: The league operates an online shop (shop.coastalplain.com) selling merchandise such as hats and apparel.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Coastal Plain League (CPL) operates a summer collegiate baseball league that fields 15 franchises across Georgia, North Carolina, South Carolina, and Virginia, providing college players with competitive off-season development and MLB scouting exposure. The league sells tickets, sponsorships, merchandise, and live-streaming access, and organizes marquee events including the All-Star Spotlight and Petitt Cup Playoffs. It is owned by Capitol Broadcasting Company and has produced over 1,800 drafted alumni and 212 MLB debutants as of 2026.

Product overview

The Coastal Plain League operates a unified digital platform for its summer collegiate baseball league comprising 15 franchises. The core offering is the league website providing comprehensive coverage including team information, live standings, statistics, rosters, schedules, and news. Supporting modules include HomeTeam Network for live game streaming, TrackMan for advanced statistical tracking, and iScore for real-time stats. The league also organizes All-Star Spotlight events and Petitt Cup Playoffs, while maintaining an MLB Alumni Tracking system that has produced over 1,800 drafted players and 212 MLB debutants.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Collegiate Baseball Season (15 Franchises)
• CPL All-Star Spotlight
• Petitt Cup Playoffs
• USA Baseball vs. CPL Select Exhibition Series
• CPL Online Merchandise Shop
• HomeTeam Network Live Game Streaming
• CPL League and Franchise Sponsorships

Quantifiable outcome

• Over 1,800 CPL alumni drafted into professional baseball
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Capitol Broadcasting CompanycoreStrategic or Co-development PartnerCapitol Broadcasting Company (CBC) owns and operates the Coastal Plain League, the Durham Bulls Baseball Club, Bull City Hospitality, Holly Springs Salamanders, Zebulon Devil Dogz, and real estate interests including the American Tobacco Historic District. CBC provides the league with media distribution infrastructure including WRAL-TV, WRAZ-TV, and other broadcasting assets.
• HomeTeam NetworkcoreTechnology or IntegrationHomeTeam Network (app.hometeamlive.com) provides the streaming platform for CPL games. The All-Star game and other games are streamed live through this platform, making the league accessible to fans nationwide.
• USA BaseballmajorStrategic or Co-development PartnerThe CPL Select team competes annually against the USA Collegiate National Team in exhibition games. The partnership has been ongoing since at least 2012, with games played in various CPL markets.
• TrackMancoreTechnology or IntegrationTrackMan provides advanced baseball analytics technology used to track and evaluate CPL player performance. TrackMan data is used to select weekly Players of the Week and All-Star rosters, providing a data-driven scouting resource.
• Minor League Baseball (MiLB)majorStrategic or Co-development PartnerThe CPL operates under license from Minor League Baseball. The league's website notes: 'All Minor League Baseball trademarks are use with permission and under license.' This licensing agreement gives the CPL access to MiLB branding and trademarks.
• IScoreCentralcoreTechnology or IntegrationIScoreCentral provides the official stats platform for the CPL (pro.iscorecentral.com/CPL), including live season stats, scores, and standings for all CPL teams.
• League Sponsors (HTN, CapX, Tucci, Prozone, PitchSmart, PDP, BA)minorGTM or Marketing PartnerThe CPL lists multiple league-level sponsors including HTN, CapX, Tucci, Prozone, PitchSmart, PDP, and BA. These sponsors likely receive brand visibility across league communications, broadcasts, and events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cape Cod League: The Cape Cod League is the most established NCAA-sanctioned wooden-bat collegiate summer baseball league, often regarded as the gold standard. CPL competes directly with it for elite college players and national scouting attention.
• New England Collegiate Baseball League (NECBL): NECBL is a New England-based NCAA-sanctioned collegiate summer baseball league with a similar format: wood-bat competition, draft-eligible college players, and a focus on development plus community entertainment.
• Northwoods League: The Northwoods League is the largest collegiate summer baseball league by geography and franchise count, sharing CPL's model of multi-state franchise networks, ticketed games, and corporate sponsorship. Both leagues target top NCAA players and MLB scouts.
• Texas Collegiate League: The Texas Collegiate League is a summer collegiate wood-bat league in Texas/Oklahoma with similar franchise economics, ticketed games, and sponsor relationships, competing for the same NCAA Division I talent pool.
• Valley Baseball League: The Valley Baseball League is a Virginia-based NCAA-sanctioned collegiate summer league, overlapping CPL's footprint and the same player-development pipeline. Comparable in scale and operational approach.
• Atlantic Collegiate Baseball League: The Atlantic Collegiate Baseball League operates as a Mid-Atlantic collegiate summer league with comparable player profiles and franchise structure, competing for the same pool of draft-eligible NCAA Division I players.

Others

• USA Baseball: USA Baseball is the national governing body for amateur baseball in the U.S. It is a strategic partner to CPL through annual exhibition series, and a relevant comparable for amateur-player development infrastructure and national visibility.
• Perfect Game: Perfect Game is the leading showcase and scouting organization for amateur baseball in the U.S. While not a league itself, it sits adjacent to CPL as the dominant player-discovery funnel whose rankings and events influence CPL's recruitment pool.

Broad incumbents

• Minor League Baseball (MiLB): MiLB is the umbrella organization for professional Minor League Baseball and grants CPL its trademark license. MiLB sits one layer upstream as the broader organized-baseball ecosystem that CPL depends on for branding legitimacy and developmental coherence.

Emerging players

• Appalachian League: The Appalachian League recently transitioned to a prospect-development league featuring top incoming MLB draft picks. It overlaps CPL as a summer destination for elite amateur players and draws from the same MLB scouting ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cplbaseball
• Facebookfacebook.com/coastalplainleague
• Instagraminstagram.com/CPLBaseball
• TikToktiktok.com/@CPLBaseball
• LinkedInlinkedin.com/company/coastal-plain-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Plain League