MXC

Name

MXC

Legal name

Medical X-Ray Consultants, Ltd.

Website

https://mxcimaging.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Diagnostic Imaging and Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

Keywords

• Diagnostic imaging services
• Hospital radiology practice
• Interventional radiology procedures
• Teleradiology coverage
• Medical imaging modalities

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Radiology Services: MXC provides professional radiology interpretation and diagnostic imaging services to hospitals and healthcare facilities. Revenue is generated through professional fees for diagnostic imaging interpretation, interventional procedures, and teleradiology services. The practice operates as a hospital-based radiology group providing services across multiple facilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Medical X-Ray Consultants (MXC) is a hospital-based radiology practice delivering diagnostic imaging interpretation and image-guided interventional procedures (MRI, CT, Nuclear Medicine/PET-CT, Ultrasound, Mammography, X-ray, and Interventional Radiology) to hospitals, clinics, and patients across Northwest Wisconsin and Eastern Minnesota. The practice provides 24/7 coverage through on-site staffing combined with teleradiology, all delivered exclusively by its fellowship-trained group-member radiologists.

Product overview

Medical X-Ray Consultants (MXC) is a hospital-based radiology practice providing diagnostic imaging and therapeutic intervention services across Northwest Wisconsin and Eastern Minnesota. The company operates as a single unified practice offering multiple imaging modalities (MRI, CT, Nuclear Medicine/PET-CT, Ultrasound, Mammography, X-ray) and interventional procedures (Pain Therapy, Breast Biopsies, Vertebroplasty, Cancer Therapy). The practice provides 24/7 coverage through on-site staffing and teleradiology services, with fellowship-trained subspecialists covering Musculoskeletal Imaging, Neuroradiology, Interventional Radiology, Body Imaging, and Women's Imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI Imaging Magnetic resonance imaging services including advanced techniques such as Breast MRI, Cardiac MRI, and Acute Abdomen MRI, interpreted by fellowship-trained specialists in Musculoskeletal and Neuroradiology. Intended for hospitals, clinics, and patients in Northwest Wisconsin and Eastern Minnesota.
• CT Imaging Computed tomography services including cutting-edge techniques such as Cardiac CTA, CT Colonography, and CT Perfusion. Intended for hospitals, clinics, and patients in Northwest Wisconsin and Eastern Minnesota.
• Nuclear Medicine / PET-CT Nuclear medicine imaging with PET/CT technology, supervised by a radiologist partner with two-year Nuclear Medicine Fellowship training. Intended for hospitals, clinics, and patients requiring molecular and functional imaging.
• Ultrasound Advanced ultrasound imaging including 3D Fetal Ultrasound and Breast Elastography. Intended for hospitals, clinics, and patients requiring general and specialized sonographic evaluation.
• Mammography

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Radiology PartnerscoreStrategic or Co-development PartnerMXC is a Radiology Partners practice. Radiology Partners is the parent company that manages billing, operations, and provides infrastructure support for the radiology practice. All billing inquiries are handled through Radiology Partners ([email protected]).
• Sacred Heart HospitalcoreStrategic or Co-development PartnerMXC promotes referral of more advanced cases to Sacred Heart Hospital in Eau Claire, WI for specialized treatment not available at rural facilities.
• Aspirus Stanley HospitalcoreStrategic or Co-development PartnerHospital-based radiology services including diagnostic imaging interpretation and emergency coverage.
• Tomah Memorial HospitalcoreStrategic or Co-development PartnerHospital-based radiology services including diagnostic imaging interpretation and emergency coverage.
• Rayus RadiologyminorStrategic or Co-development PartnerService location partnership for imaging center services in Eau Claire and Appleton areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RadNet: Largest US outpatient imaging platform with hundreds of owned centers and significant AI/radiology technology investments. Comparable as a multi-modality radiology services provider, though primarily outpatient-center based rather than hospital-staffing like MXC.
• Envision Physician Services (Imaging): Large multi-specialty physician services company with a hospital-based radiology staffing arm providing teleradiology and on-site coverage. Comparable because it directly competes for the same hospital radiology contracts MXC holds, especially in mid-sized and rural facilities.
• Radiology Partners: Parent company and largest US radiology practice platform. Comparable because Radiology Partners owns and operates practices like MXC, providing identical hospital-based radiology, teleradiology, and subspecialty services across a national footprint — directly encompassing MXC's service model.

Direct peers

• RAYUS Radiology: Formerly Center for Diagnostic Imaging; operates diagnostic imaging centers and provides hospital-based radiology and teleradiology services across multiple US regions. MXC has direct service partnerships with RAYUS centers in Eau Claire and Appleton, making them a direct operational and competitive peer.
• SimonMed Imaging: One of the largest outpatient imaging networks in the US, offering MRI, CT, ultrasound, mammography, and interventional procedures. Comparable to MXC in modality breadth and physician-led diagnostic imaging service delivery, though SimonMed focuses on owned outpatient centers rather than hospital staffing.
• Touchstone Medical Imaging: Outpatient and hospital-affiliated diagnostic imaging provider offering MRI, CT, ultrasound, mammography, and image-guided procedures. Comparable modality mix and physician-led diagnostic service delivery, making it a relevant peer in the broader US radiology services market.
• Akumin: National outpatient diagnostic imaging provider operating fixed imaging centers and providing hospital radiology services across the US. Comparable modality mix (MRI, CT, PET/CT, ultrasound) and physician-led radiology delivery make Akumin a direct, if larger-scale, peer.
• US Radiology Specialists: National radiology partnership platform offering hospital-based radiology, teleradiology, and subspecialty reads across multiple states. Highly comparable as a multi-region hospital-based radiology group with platform-level infrastructure, paralleling the Radiology Partners model in which MXC sits.

Regional players

• Banner Imaging (Banner Health): In-house radiology practice of Banner Health, operating diagnostic imaging and interventional radiology services across the Southwestern US. Comparable as a multi-modality hospital-based radiology group with subspecialty depth, though geographically distinct from MXC's Upper Midwest focus.

Emerging players

• Foundation Radiology Group: Hospital-based radiology group providing subspecialty reads and teleradiology services to community and rural hospitals. Directly comparable in business model — physician-led, subspecialty-focused group delivering services to small hospitals similar to MXC's customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MXCimagingeauclaire
• LinkedInlinkedin.com/company/medical-x-ray-consultants

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MXC