Dolomiti Paganella

What Dolomiti Paganella does

Dolomiti Paganella is the official destination marketing organization (DMO) for the Dolomiti Paganella area in Trentino, Italy, operating under the legal name Azienda per il Turismo Dolomiti Paganella Scrl Società Benefit. The organization is a public-benefit consortium (Società Benefit) with paid-in capital of €141,250, headquartered in Andalo, and serves the tourism interests of seven partner municipalities (Andalo, Cavedago, Fai della Paganella, Molveno, Rotaliana Königsberg, San Lorenzo Dorsino, and Spormaggiore) within the Brenta Dolomites (UNESCO World Heritage), the Adamello Brenta Nature Park, and Lake Molveno.

The organization's core product is the Visit Paganella digital platform, comprising the multilingual (Italian, English, German) visitpaganella.it portal and the ktips.visitpaganella.it practical information and accommodation browsing tool. The technology stack relies on Feratel's destination management infrastructure with website development by digital agency Kumbe. The platform organizes content around geographic places, curated Stories (Greeter, Brenta Trail, Velica, Trail Builders, Family Hotels, environmental initiatives), activity-based recommendations, and real-time practical resources (weather, webcams, trail conditions, events). Distribution is supported by an active Instagram and Facebook presence and an email newsletter. The platform targets outdoor enthusiasts and families as primary segments, with secondary segments in lake visitors and food/wine tourists.

The business model is publicly funded: the DMO receives contributions from its member municipalities and regional tourism authorities, supplemented by accommodation tax participation and sponsorship (Cassa Rurale Paganella, 2117). Visitor-facing services are free; no public pricing exists. The go-to-market is event-driven and content-led, with no app, no API, and no direct consumer transactions — the organization is a marketing intermediary rather than a commercial travel operator.

Name

Dolomiti Paganella

Legal name

Azienda per il Turismo Dolomiti Paganella Scrl Società Benefit

Website

https://visitdolomitipaganella.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dolomiti Paganella is the official public-benefit tourism board for the Dolomiti Paganella area in Trentino, Italy, covering seven municipalities around the Brenta Dolomites and Lake Molveno. It markets the destination through a multilingual web platform (Visit Paganella and KTips) and serves outdoor enthusiasts, families, lake visitors, and wine tourists.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Farm Stays & Agritourism Lodges (THAMADAH), Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Destination marketing services
• Tourism promotion
• Mountain tourism
• Outdoor recreation
• Family vacation planning

Headquarters

HQ city

Andalo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tourism Promotion Services: Public tourism board (Società Benefit) providing destination marketing services for the Dolomiti Paganella region, funded through municipal/regional tourism contributions and potentially accommodation tax participation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dolomiti Paganella operates as the official destination marketing organization for the Dolomiti Paganella region in Trentino, Italy. It runs a multilingual tourism web portal and the KTips practical-info and accommodation platform that aggregate destination content, lodging listings, weather, webcams, trail conditions, events, and dining options across nine member municipalities in the Brenta Dolomites and Adamello Brenta Nature Park area.

Product overview

Dolomiti Paganella operates a unified digital tourism platform consisting of the main Visit Paganella portal and the KTps practical information platform. The platform provides destination marketing and visitor services for the Trentino region, organizing content around geographic locations (places), curated experiences (stories), activity-based recommendations (ideas & inspiration), and practical visitor resources. The product integrates a content management system with accommodation listings, weather information, and event calendars to serve tourists planning visits to the Dolomiti di Brenta area.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Paganella Tourism Portal Multilingual (Italian, English, German) digital tourism portal for the Dolomiti Paganella region in Trentino, Italy, providing destination information, accommodation listings, activity suggestions, stories, place guides, and practical visitor resources including weather, webcams, events, and trail information across nine municipalities.
• KTips Practical Info and Accommodation Platform

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Consorzio AndalocoreChannel Partner/ Reseller/ DistributorLocal tourism consortium partner representing the Andalo destination, providing visitor services and accommodation coordination for the Paganella plateau area.
• Consorzio CavedagocoreChannel Partner/ Reseller/ DistributorLocal tourism consortium partner representing the Cavedago municipality, one of the traditional villages on the Paganella plateau.
• Consorzio Fai PaganellacoreChannel Partner/ Reseller/ DistributorLocal tourism consortium partner for Fai della Paganella, featuring attractions like Parco del Respiro and hiking experiences.
• Consorzio MolvenocoreChannel Partner/ Reseller/ DistributorLocal tourism consortium partner representing Molveno and Lake Molveno area, one of the most scenic destinations in the region.
• Consorzio Rotaliana KoenigsbergcoreChannel Partner/ Reseller/ DistributorLocal tourism consortium partner representing the Rotaliana Königsberg wine region, featuring wineries and regional cuisine experiences.
• Consorzio San Lorenzo DorsinocoreChannel Partner/ Reseller/ DistributorLocal tourism consortium partner representing San Lorenzo Dorsino, featuring the Greeter program and rural tourism experiences.
• Consorzio SpormaggiorecoreChannel Partner/ Reseller/ DistributorLocal tourism consortium partner representing Spormaggiore, featuring Belfort Castle and nature attractions.
• FeratelcoreTechnology or IntegrationTechnology provider powering the tourism platform infrastructure and destination management systems.
• KumbecoreTechnology or IntegrationDigital agency that developed the Visit Paganella website with passion, providing the web platform and digital experience.

Recent moves5 records

Expansion highlights4 records

Direct peers

• APT Cortina d'Ampezzo: Tourism board for Cortina d'Ampezzo and the Ampezzo Dolomites. Competes for the same Dolomites-based outdoor and luxury visitor demand and operates a near-identical DMO/consortium structure.
• Visit Trentino: Regional tourism board for Trentino-Alto Adige. Direct counterpart: Dolomiti Paganella operates as a sub-DMO within the broader Visit Trentino system, sharing marketing, audience, and tourism board funding flows.
• Val di Sole Tourism Board: Peers DMO in the western Trentino valleys. Comparable municipality-consortium model, similar audience (active outdoor, family), and direct competitor for summer/winter bookings.
• Azienda per il Turismo Val di Fiemme: Trentino DMO for Val di Fiemme. Same regional authority framework, same multilingual storytelling approach, and overlapping outdoor/summer–winter inventory.
• Consorzio Turistico Dolomiti (Val Gardena): Local DMO for Val Gardena in the Dolomites. Targets overlapping outdoor/skiing/family travelers with the same Brenta-Dolomites-adjacent positioning and similar consortium-funded model.

Regional players

• Zermatt Tourism: Swiss Alpine DMO. Comparable scale of curated content, multilingual storytelling, and outdoor/experiential positioning, but in a different (Swiss) market with a different national funding model.
• Chamonix Mont-Blanc Tourism: French Alpine DMO. Similar product mix (mountain trails, climbing, family experiences) and storytelling approach, but geographically separate and benefits from broader international tourism flows.
• Interlaken Tourism: Swiss DMO for the Jungfrau region. Comparable multilingual platform offering, outdoor activity portfolio, and target audience (outdoor enthusiasts, families), but operates in a different geo.

Others

• Feratel Media Technologies: Technology partner and adjacent ecosystem player. Provides the underlying tourism/destination data infrastructure (webcams, weather, content) used by Dolomiti Paganella and many other Alpine DMOs, making it a peer in destination platform strategy.

Broad incumbents

• Booking.com: Global OTA and broad incumbent. Competes with the DMO's KTips platform for accommodation discovery and booking within the Paganella area, but operates at vastly greater scale with a marketplace rather than destination-marketing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitpaganella
• Instagraminstagram.com/visitpaganella
• Xx.com/dolomitipaganel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolomiti Paganella