Rethink Resource

What Rethink Resource does

Rethink Resource is a Toronto-headquartered, privately held environmental services company founded in 2015 that provides B2B waste diversion services to businesses across industries in North America. The company positions itself as a one-stop shop for waste minimization, offering six integrated service lines: organics diversion (composting, bioenergy, animal feed), grease trap cleaning and used oil collection (converted to biogas or biofuel), recycling (plastics, glass, metals, paper, pallets, e-waste), 24-hour waste audits, de-packaging and certified destruction of returned or expired goods, and an upcoming emissions accounting and offsetting software. It claims to be North America's only net-zero waste diversion provider, operating as net carbon-negative for Scope 1 and 2 emissions since 2022 and targeting net-zero across Scopes 1, 2, and 3 by May 2025, with a 100% electric fleet planned by 2030.

The company's underlying technology combines circular-economy diversion methods (upcycling, composting, anaerobic digestion) with meticulous physical data capture: every kilogram of waste is hand-sorted, weighed, and tracked, producing detailed diversion reports that allow clients to trace where their waste originates and where it ends up. End-of-stream partners include the Toronto Zoo anaerobic digester for organics. The business model is service-based, quote-based pricing, sold through a consultative B2B sales motion with free waste consultation and quote CTAs. Customers named on the website include Gladstone Hotel, Eastbound Brewing Co., and a testimonial from Maria Ramage, all in the hospitality or food and beverage verticals. The company reports cumulative impact metrics of 70-82% of all waste ever collected diverted from landfill and 11,322,986 kg of CO2e emissions avoided. The company is privately held with 1-10 employees and no disclosed funding rounds.

Name

Rethink Resource

Legal name

Rethink Resource

Website

https://rethinkresource.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rethink Resource is a Toronto-based B2B waste diversion company serving businesses across North America with organics diversion, recycling, grease trap and used oil collection, waste audits, de-packaging, and upcoming emissions accounting software, positioning itself as a net-zero circular-economy provider.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Materials Recovery Facilities (562920), Waste Management and Remediation Services (562)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industries

Food Waste Reduction & Diversion Services (Donation, Animal Feed, Source Reduction Programs) (EUAIAEAH), E-waste Collection, Aggregation & Reverse Logistics (BPALAIAB)

Keywords

• Waste diversion services
• Organics recycling services
• Grease trap cleaning
• Circular economy consulting
• Emissions accounting software

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Waste Diversion Services: Comprehensive waste diversion services including organics diversion, grease trap cleaning, used oil collection, recycling, waste audits, de-packaging, certified destruction, and emissions accounting. Revenue generated through service fees for waste collection and processing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rethink Resource provides businesses with comprehensive waste diversion services designed to keep waste out of landfill while minimizing emissions. Its core offering is an all-in-one, hyper-customized service portfolio spanning organics diversion (composting, bioenergy, animal feed), grease trap cleaning and used oil collection, recycling of plastics/glass/metals/paper/e-waste, 24-hour waste audits, de-packaging and certified destruction, and an upcoming emissions accounting and offsetting software. Every kilogram collected is hand-sorted, weighed, and tracked, with detailed diversion reports delivered to clients.

Product overview

Rethink Resource offers a comprehensive range of waste diversion services designed as a one-stop solution for businesses seeking to minimize waste. The core offering consists of six integrated service lines: Organics Diversion (composting, bioenergy, animal feed), Grease Trap Cleaning & Used Oil Collection (conversion to biogas/biofuel), Recycling (plastics, glass, metals, paper, pallets, e-waste), Waste Audits (24-hour waste composition analysis), De-packaging & Certified Destruction (for returned/expired goods), and an upcoming Emissions Accounting & Offsetting software. The company positions itself as a circular economy-focused provider with data-driven tracking, hyper-customized strategies, and net-zero emissions commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Organics Diversion
• Grease Trap Cleaning & Used Oil Collection
• Recycling
• Waste Audits
• De-packaging & Certified Destruction

Quantifiable outcome

• 70% of all waste collected diverted from landfill
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Anaergia: Organics-to-energy company operating anaerobic digestion facilities that convert food waste and organics into biogas and fertilizer. Directly comparable on the anaerobic-digestion end-market that Rethink leverages for its Toronto Zoo partnership and broader organics diversion service.
• TerraCycle: Specialist in hard-to-recycle waste streams and corporate recycling programs, including take-back and circular-economy offerings. Closely comparable on mission (diverting waste from landfill) and on B2B ESG-led value proposition, though at much larger scale and global reach.
• Enerkem: Montreal-based waste-to-biofuels company converting non-recyclable waste into renewable fuels and chemicals. Comparable as a Canadian-headquartered circular-economy player converting waste streams into higher-value energy and material outputs.

Broad incumbents

• Republic Services: Major U.S. environmental services company with growing recycling and sustainability offerings. Comparable as a broad incumbent actively expanding organics and recycling capabilities into the net-zero narrative space.
• Waste Management, Inc. Largest North American waste and environmental services provider with extensive collection, recycling, and organics infrastructure. Sets the enterprise baseline for B2B waste contracts that Rethink competes for, particularly with large multi-site customers.
• GFL Environmental: One of the largest Canadian diversified environmental services companies offering solid waste, recycling, and organics collection across North America. Directly comparable as a same-geography, multi-stream waste services incumbent against which Rethink positions its premium, net-zero diversion offering.
• Casella Waste Systems: U.S. regional solid waste, recycling, and organics services provider with a strong sustainability positioning. Comparable as an incumbent that has invested in organics processing and sustainability reporting, similar to Rethink's net-zero diversion narrative.
• Waste Connections: Large North American solid waste services company with significant Canadian footprint. Comparable on geography and core B2B collection/recycling services, though lacking Rethink's pure-play net-zero diversion positioning.
• Veolia Environmental Services: Global environmental services leader with strong organics, recycling, and circular-economy capabilities in North America. Comparable as a large player actively pursuing net-zero waste and circular-economy contracts at enterprise scale.

Regional players

• Convertus Group: Canadian organics management company operating large-scale composting and anaerobic digestion facilities. Comparable on the organics diversion value chain and Canadian footprint, serving municipalities and commercial organics generators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RethinkResource
• Facebookfacebook.com/rethinkrinc
• LinkedInlinkedin.com/company/rethink-resource-inc
• Instagraminstagram.com/rethink.resource

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Resource