Belmar

What Belmar does

Belmar is a mixed-use open-air district in Downtown Lakewood, Colorado, developed in 2004 on the site of the former Villa Italia Shopping Center and owned and operated by Bridge33 Capital. The property combines 80+ retail shops and restaurants, office space, residential units (Downtown Belmar Apartments and the CityScape at Belmar senior living community managed by Metro West Housing Solutions), healthcare tenants (Intermountain Health, Labcorp, Dentistry of Colorado, Belmar Smiles, Belmar Orthodontics, Belmar Ambulatory Surgical Center), financial services (Fidelity), and entertainment venues including The Rink at Belmar — an ice skating facility with public sessions, private rentals, and online ticketing.

Revenue is generated through three recurring streams: commercial leasing (retail, restaurant, and office; retail leasing is handled by JLL and office leasing by CBRE), residential leasing (managed by Mission Rock Residential for Downtown Belmar Apartments), and ticket revenue from The Rink at Belmar. The asset derives additional indirect value from destination programming — the Street Fest Concert Series, Street Art Showcase, Birthday Club loyalty program, and seasonal events (BOOMar, Holiday Tree Lighting, Noon Year Eve, BARKtember Fest) — all designed to drive recurring foot traffic from the Lakewood and Denver metro consumer base. A Hyatt House hotel adjacent to the district extends visitor capture.

Belmar does not maintain proprietary technology beyond a public directory website, an event ticketing flow for The Rink, and social media channels (Facebook, Instagram, Twitter/X) and email newsletters. The marketing and leasing motion is direct-to-consumer for visitors and direct-to-tenant for commercial leasing; institutional brokerage partnerships (JLL, CBRE) anchor the tenant acquisition channel. Notable recent commercial activity includes a 2024 lease signed with Google Fiber for 13,000 square feet of office space to consolidate the Thornton and Denver Webpass teams, with opening expected in late 2024.

Name

Belmar

Legal name

Belmar

Website

https://belmarcolorado.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Belmar is a Bridge33 Capital-owned mixed-use district in Downtown Lakewood, Colorado, combining 80+ retail and restaurant tenants, office space, residential units, healthcare providers, and The Rink at Belmar entertainment venue to serve the Lakewood and Denver metro consumer base.

Ownership category

akta.pro rank

Product category

Mixed-Use Commercial Real Estate

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mixed-Use Community Association Management (BPAJAHAF)

Keywords

• Mixed-use development
• Shopping center leasing
• Retail property management
• Commercial real estate
• Lifestyle center

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail and Restaurant Leasing: Belmar generates revenue through leasing retail, restaurant, and office spaces to tenants. The property management company (Bridge33 Capital) manages tenant relationships, rent collection, and property maintenance.
2. Residential Leasing: Downtown Belmar Apartments and CityScape at Belmar are residential communities within the mixed-use development, offering rental income from residential tenants.
3. The Rink at Belmar: Ice skating rink offering public skate sessions and private rentals, generating ticket revenue from visitors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Belmar operates a mixed-use shopping, dining, entertainment, and residential district in Downtown Lakewood, Colorado, comprising 80+ retail shops, restaurants, office space, residential apartments, senior living, and The Rink at Belmar. The property generates revenue primarily through leasing arrangements with retail, restaurant, office, and residential tenants, supplemented by ticketed access to the ice skating rink and community event programming such as Street Fest Concert Series and the Belmar Art Showcase.

Product overview

Belmar is a shopping, dining, entertainment and residential complex in Downtown Lakewood, Colorado operated by Bridge33 Capital. The property features over 80 shops and restaurants, the Rink at Belmar (ice skating), the Street Fest Concert Series, Street Art Showcase, residential leasing options (Downtown Belmar Apartments and CityScape at Belmar senior living), and community programs like Birthday Club. The property offers retail, office, and specialty leasing opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Belmar Shopping District (Retail Space for Lease) Mixed-use shopping district in Downtown Lakewood, Colorado featuring over 80 local boutiques and national brand retail and restaurant storefronts available for lease. Leasing handled by JLL.
• Belmar Office Space for Lease Office space within the Belmar mixed-use district available for lease to commercial tenants, with leasing handled by CBRE. Recent notable tenant Google Fiber signed a 13,000-square-foot lease.
• Downtown Belmar Apartments Residential rental community at 445 S Saulsbury St within the Belmar district, offering one-bedroom loft-style flats to live/work units, managed by Mission Rock Residential.
• CityScape at Belmar (Senior Living) Mixed-income senior living community located at W. Virginia Ave and S. Reed St within the Belmar district, managed by Metro West Housing Solutions.
• The Rink at Belmar Ice skating rink at 439 S. Upham Street within Belmar Plaza, offering public skate sessions, private rentals, and seasonal programming, with online ticketing available.

Quantifiable outcome

• 80+ retail and dining options available to visitors

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• 40 West ArtsminorStrategic or Co-development Partner · 14 October 202340 West Arts hosted the Belmar Art Showcase on October 14, 2023, where 15 local artists painted ground murals throughout the shopping district.
• Alameda Corridor Business Improvement DistrictminorStrategic or Co-development Partner · 14 October 2023Sponsored the Belmar Art Showcase event featuring murals by 15 local artists. The district has funded over 70 diverse arts installations including sculptures, wall murals, and history icons.
• Bridge33 CapitalcoreStrategic or Co-development PartnerBridge33 Capital is the property owner and manager of Belmar Shopping District. They handle all property management, leasing, security, and operations for the retail center. Contact: [email protected]
• JLL (Jones Lang LaSalle)coreChannel Partner/ Reseller/ DistributorJLL handles retail leasing for Belmar. Contact: Sarah Alfano, 303.263.5362, [email protected]
• CBREcoreChannel Partner/ Reseller/ DistributorCBRE handles office leasing for Belmar. Contacts: Blake Holcomb (303.583.2022) and Brian Hutt (303.583.2041)
• GFiber (Google Fiber)coreStrategic or Co-development PartnerGoogle Fiber signed a 13,000-square-foot lease at Belmar, consolidating their Thornton team and Denver Webpass team. The new office expected to open in late 2024 features collaborative workspaces and Google-standard design. Sasha Petrovic serves as southwest region general manager.
• Alameda ConnectsminorStrategic or Co-development PartnerPartners with Belmar to host Summer Cruiser Bike Rides. Also hosted the Silent Disco After Party during Street Fest Concert Series.
• Hyatt House Denver Lakewood at BelmarminorStrategic or Co-development PartnerHotel partner located adjacent to Belmar Shopping District, providing lodging options for out-of-town visitors to the area.
• Mission Rock ResidentialcoreStrategic or Co-development PartnerManages Downtown Belmar Apartments residential leasing. Contact: 303-742-1550 or 888-817-3194
• Metro West Housing SolutionscoreStrategic or Co-development PartnerManages CityScape at Belmar, a mixed-income senior community. Contact: 575 Union Blvd, Ste. 100, Lakewood, CO 80228, Main: 303-987-7580

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Macerich: Public REIT focused on retail real estate including open-air lifestyle centers. Relevant peer because its tenant mix of retail, dining, and entertainment uses overlaps materially with Belmar's, though Macerich operates predominantly mall-format and larger regional centers.
• Brookfield Properties: Operator of large retail and mixed-use properties including lifestyle centers and town centers across North America. Comparable to Belmar in combining shopping, dining, entertainment, and office uses, though at significantly greater scale and capital base.
• Taubman Centers: REIT focused on regional and super-regional shopping centers with strong dining and entertainment tenant mixes. Relevant peer because its tenant economics and merchandising strategy overlap with Belmar's retail-and-dining focus.
• Unibail-Rodamco-Westfield: Global operator of flagship retail and mixed-use destinations. Comparable to Belmar in managing retail-led destinations with dining and entertainment components, though at much larger flagship scale.
• Kimco Realty: Public REIT specializing in open-air shopping centers, often grocery-anchored and located in suburban markets similar to Lakewood. Comparable to Belmar in suburban retail real estate operations and tenant mix, though without the integrated residential/entertainment components.
• Federal Realty Investment Trust: Public REIT that owns mixed-use lifestyle and open-air shopping centers including Santana Row and Bethesda Row. Comparable to Belmar in combining retail, dining, office, and residential in dense, pedestrian-oriented formats, though at much larger scale and broader geographic footprint.
• Simon Property Group: Largest U.S. REIT and operator of retail real estate including premium outlets, lifestyle centers, and mixed-use destinations. Adjacent peer to Belmar given shared tenant base and retail/dining/entertainment focus, though Simon's portfolio is far broader and mall-centric.

Direct peers

• Howard Hughes Holdings: Developer-operator of large-scale master-planned communities with integrated mixed-use town centers such as Downtown Summerlin and Ward Village. Comparable to Belmar in the live-work-play mixed-use model with residential, retail, dining, and entertainment components.
• Caruso: Owner-operator of flagship mixed-use lifestyle destinations such as The Grove and The Americana at Brand. Caruso is a direct peer because it runs open-air retail/dining/entertainment/residential mixed-use centers that compete for the same tenant mix, consumer occasion, and lifestyle positioning as Belmar.
• Midway Companies: Houston-based developer of CityCentre, a mixed-use live-work-play destination combining retail, dining, entertainment, office, and residential. Comparable to Belmar in the mixed-use lifestyle format, urban-suburban setting, and reliance on recurring event programming to drive foot traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/belmarcolorado
• Facebookfacebook.com/belmarcolorado
• Instagraminstagram.com/belmarcolorado
• LinkedInlinkedin.com/company/belmarco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belmar