AD Shop & Car Workshop

What AD Shop & Car Workshop does

AD Sverige AB operates one of Sweden's densest automotive aftermarket service and parts retail networks, comprising approximately 300 combined stores and workshops in around 70 cities, with roughly 250 of those workshops accepting online service bookings. The company, founded in 1960 and headquartered in Jönköping, sells a catalog of about 90,000 car spare parts and accessories alongside professional services (car service, repair, tire changes, brake work, reconditioning, and diagnostic work) executed by trained vehicle technicians under manufacturer warranty-equivalent terms. Around its core, AD layers complementary programs: AD Rekond (cosmetic reconditioning), AD Assistans (12-month complimentary roadside assistance insurance valued at 495 SEK bundled with every service), Europagaranti (international warranty honored in 48 countries via the AD Garage network), AD Truck (commercial fleet service with overnight parts delivery), and AD AutoClub (a free membership with Resurs Bank-powered installment payments).

The business model blends retail parts sales, B2B parts distribution to affiliated and independent workshops, and professional service revenue, supported by a hybrid company-operated and franchise/affiliated workshop structure and a central warehouse in Jönköping. Service pricing is quote-based, generated from registration number and odometer reading submitted online, and customer acquisition relies on local SEO, the adbildelar.se website, online booking, motorsports sponsorships (Micke Kågered Racing and Gotland Grand National 2.0), Facebook advertising, and the AutoClub member funnel.

In May 2025 AD Sverige acquired Finnish counterpart Örum Oy Ab as the first disclosed step in a stated Nordic consolidation strategy. The company is privately held with no disclosed funding rounds, no investor relations presence, and no public revenue disclosure; ownership commentary suggests an owner-operated parent with franchisee-affiliated workshops forming the wider operating network. There is no evidence of proprietary AI/ML technology — technology integrations disclosed are limited to standard digital marketing (Facebook Pixel, Google Analytics, CookieTractor) and a payment partner (Resurs Bank).

Name

AD Shop & Car Workshop

Legal name

AD Sverige AB

Website

https://adbildelar.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

AD Sverige AB operates a Sweden-wide network of approximately 300 automotive retail stores and workshops, providing car service, repair, and a catalog of about 90,000 spare parts to private car owners, professional drivers, and independent workshops under the AD Butik & Bilverkstad brand.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts and Repair Services

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industries

Automotive Parts & Accessories Online Retailers (CRAFADAK), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automotive parts retail
• Car repair services
• Vehicle spare parts
• Workshop network
• Auto aftermarket services

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Parts Sales: Sale of approximately 90,000 car parts and accessories to consumers and workshops, with 2-year warranty. Parts sourced from known brands with quality matching original parts.
2. Workshop Services: Car service, repair, tire change, brake replacement, and other mechanical services performed at approximately 250 workshops. Includes 1-year free assistance insurance and Europagaranti.
3. B2B Distribution to Workshops: Distribution of spare parts and consumables to affiliated AD workshops and other independent workshops.
4. Car Reconditioning (AD Rekond): Full and partial car detailing services, including exterior/interior washing, polishing, and protective treatments.
5. Truck Services (AD Truck): Specialized service for professional drivers, transport companies, and machine fleets with overnight parts delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AD Shop & Car Workshop operates a Swedish network of approximately 300 combined retail stores and car workshops offering car service, repairs, spare parts, and accessories across all makes and models. The company sells approximately 90,000 parts from known brands with a 2-year warranty, performs service and repair work by trained technicians at ~250 workshops, and supplements these with detailing (AD Rekond), commercial truck service (AD Truck), roadside assistance insurance (AD Assistans), European warranty coverage (Europagaranti), and a customer membership/payment program (AD AutoClub). It also distributes parts to other independent workshops on a B2B basis.

Product overview

AD Shop & Car Workshop operates as a multi-service automotive retail and repair platform organized around approximately 300 combined retail stores and workshops across Sweden. The core offering consists of AD Butik & Bilverkstad (integrated retail and workshop), AD Reservdelar (catalog of ~90,000 car spare parts), and AD Bilservice (car repair and maintenance). Supporting services include AD Rekond (cosmetic detailing), AD Assistans (roadside assistance insurance), Europagaranti (international warranty), AD Truck (commercial truck service), and AD AutoClub (loyalty/payment program). Additional automotive accessories and products are sold through the retail channel. The company serves both private individuals and other workshops, maintaining representation in 48 countries through the AD Garage international network.

Differentiator

Problem solved

Functional benefit

Products and services

• AD Bilservice (Car Service & Repair) Car service and repair work performed by trained vehicle technicians at approximately 250 AD workshops across Sweden; every service includes manufacturer-compliant procedures, a guarantee on work performed, 1 year of free roadside assistance insurance, and Europagaranti. Targeted at private car owners of all makes and models.
• AD Reservdelar (Spare Parts) Approximately 90,000 car spare parts and accessories from known brands covering all makes and models, with quality matching original parts and a 2-year warranty. Customers search online by registration number for compatibility and can pick up at a local AD store or have parts delivered, with next-day delivery for non-stocked items.
• AD Butik & Bilverkstad (Store & Workshop Network) Combined retail and workshop offering where customers can purchase parts and accessories and book service or repair work in a single visit. Operates at approximately 300 locations across Sweden staffed by trained vehicle technicians.
• AD Rekond (Car Detailing) Cosmetic car care services including full and partial reconditioning, hand washing, polishing, and protective treatments performed by trained car care technicians using premium products at multiple service tiers.
• AD Truck (Commercial Vehicle Service) Specialized service for professional truck drivers, transport companies, and machine fleet operators, including service, repair, and overnight spare parts delivery designed to minimize vehicle downtime.
• AD AutoClub (Membership & Installment Program) Free customer membership program offering monthly offers, tips via newsletter, and interest-free installment payment options for purchases in AD stores and workshops, including 4 months cost-free installments and 24 months interest-free credit up to 30,000 SEK through partner Resurs Bank.
• B2B Parts Distribution to Independent Workshops Distribution of spare parts and consumables from AD's catalog of approximately 90,000 SKUs to affiliated AD workshops and other independent workshops across Sweden, providing B2B access to AD's supply chain.
• Kylbox 24L (Cooler Box) 24-liter cooler box for keeping food and drinks cold during travel; sold as an automotive accessory through AD retail stores and online shop.
• Däckreparationsspray (Tire Repair Spray) Tire repair spray that seals punctures directly without tire removal; sold as an automotive accessory through AD retail stores and online shop.
• Släpvagnslås (Trailer Lock) Trailer lock that secures trailers even when attached to the tow hitch; sold as an automotive security accessory through AD retail stores and online shop.
• Tiltbart cykelhållare (Tiltable Bike Rack) Tiltable bike rack for two electric bikes with a maximum load capacity of 60 kg; sold as an automotive accessory through AD retail stores and online shop.

Quantifiable outcome

• 2-year warranty on all spare parts
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Örum Oy AbcoreStrategic or Co-development Partner · 23 May 2025AD Sverige AB acquired the Finnish company Örum Oy Ab on May 23, 2025. The acquisition aligns with AD Sverige's strategy to strengthen its Nordic presence by combining two companies with strong local roots, technical competence, and customer focus.
• Micke Kågered RacingminorGTM or Marketing PartnerProud collaboration partner with Micke Kågered Racing, a six-time champion pursuing a new triple victory record. Also continues the school project meeting high school students annually.
• Gotland Grand National 2.0minorGTM or Marketing PartnerProud supporters of the Gotland Grand National 2.0 event, an iconic motorsports event representing engagement, dedication, and community.
• Resurs BankcoreGTM or Marketing PartnerPartnership with Resurs Bank for AutoClub installment payment services. Provides 4 months cost-free installment and 24 months interest-free credit up to 30,000 kr for AutoClub members.
• SolidabminorOthersInsurance provider for AD Assistans policy terms and conditions, including pre- and post-purchase information documentation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Shop & Car Workshop