Herbach

What Herbach does

Herbach Brandschutz-Arbeitsschutz GmbH is a privately held German B2B distributor and service provider headquartered in Kreuzwertheim-Wiebelbach, operating since 1966 in fire protection, occupational safety, and technical security equipment. The company serves municipalities (Kommunen) and commercial businesses (Gewerbebetriebe) — explicitly excluding direct consumer sales — with a catalog organized into seven main categories: personal protective equipment (PPE), technical equipment (hoses, pumps, ladders, hazardous-material handling, fall protection), measurement and warning technology (including FLIR thermal imaging cameras), fire protection (extinguishers, foam, hydrants, smoke detectors), first aid and rescue equipment, certified services, and topic-specific 'Themenwelten' (e.g., vegetation fire, flood, battery fire, drinking water protection).

Its product offering is assembled from a curated portfolio of third-party brands — FLIR, RAMFAN (AMETEK), ELTEN, ESKA, ASKÖ, DEUREX, MAST, ELRO, EKASTU, B.S. Belüftungs-GmbH, DÖNGES, and CEMO — supplemented by a small HERBACH private label for replacement parts such as pump gaskets. Rather than developing proprietary technology, the company's technical identity rests on running its own workshop for respiratory equipment maintenance, conducting ZÜS (TÜV)-accredited cylinder and pressure-vessel inspections, calibrating gas warning devices, and delivering certified fire-protection training (Brandschutzhelferausbildung), as well as issuing escape and rescue plans.

Commercially, Herbach monetizes through three streams: (1) product sales via a B2B e-commerce storefront at herbach.de with account login, shopping cart, and inquiry-based pricing for complex items, listed in EUR including VAT; (2) recurring maintenance, inspection, certification, and training services, with scheduled dates published online; and (3) an equipment rental park (Mietpark) for fire extinguishers and other technical gear. Distribution is single-country (Germany), executed direct from the A3-adjacent facility, with marketing handled through SEO, email newsletter, and featured-brand showcases on the storefront. The company is managed by Geschäftsführer Michael Gehrig and operates with 11–50 employees with no disclosed external funding.

Name

Herbach

Legal name

Herbach Brandschutz-Arbeitsschutz GmbH

Website

https://herbach.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbach Brandschutz-Arbeitsschutz GmbH is a German B2B distributor and certified service provider, founded 1966, selling fire protection, occupational safety, and technical security equipment — plus inspections, training, and rentals — exclusively to municipalities, fire brigades, and commercial businesses across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Kreuzwertheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (E-commerce): Herbach operates a B2B online shop selling a comprehensive range of fire protection, occupational safety, and technical security equipment. Products include personal protective equipment, technical equipment, measurement/warning technology, fire extinguishers, and first aid supplies. Prices are listed for individual items (e.g., Tagesdienst Blouson from €145.18, FLIR K95 thermal camera at €7,674.31, RAMFAN GX 600 fan at €13,239.25). The company sells exclusively to municipalities and commercial businesses (Kommunen und Gewerbebetreibende).
2. Maintenance and Certification Services: Herbach generates revenue through certified maintenance and inspection services, including respiratory equipment servicing in their own workshop, ZÜS (TÜV) testing of air cylinders and pressure vessels, fire extinguisher maintenance, gas warning device calibration, HiPress maintenance, inspection of escape ladders and fall protection equipment, RWA/NRA system maintenance, fire protection training (Brandschutzhelferausbildung), and fire protection briefings. These services include scheduled examination dates published on the website.
3. Equipment Rental (Mietpark): The company offers an equipment rental park (Mietpark) for fire extinguishers and potentially other technical equipment, allowing customers to rent rather than purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Herbach is a specialized B2B distributor of fire protection, occupational safety, and technical security equipment operating through a German e-commerce storefront. The company supplies a comprehensive portfolio of branded personal protective equipment, technical rescue gear, measurement and warning technology, fire extinguishers, and first aid supplies to municipalities, fire brigades, and commercial enterprises. In addition to product sales, Herbach delivers certified maintenance, ZÜS (TÜV) inspection, calibration, and training services from its own workshop in Kreuzwertheim-Wiebelbach.

Product overview

HERBACH Brandschutz-Arbeitsschutz GmbH is a specialized B2B supplier of comprehensive safety solutions for fire protection, occupational safety, and technical security. The company operates primarily as an e-commerce platform offering physical safety equipment and provides related services. The product portfolio consists of seven main categories: (1) Persönliche Ausrüstung (Personal Equipment) covering protective clothing, helmets, gloves, boots, respiratory protection, and organizational gear for firefighters and emergency responders; (2) Technische Ausrüstung (Technical Equipment) including hoses, fittings, pumps, collapsible containers, ladders, power/lighting, traffic safety, water barriers, rescue equipment, hazardous material handling gear, tools, and fall protection; (3) Mess-/Warntechnik (Measurement/Warning Technology) featuring FLIR thermal imaging cameras, gas detectors, and radiation technology; (4) Brandschutz (Fire Protection) including fire extinguishers, foam agents, hydrants, and smoke detectors; (5) Erste-Hilfe (First Aid) supplies and rescue/evacuation equipment; (6) Service offerings including maintenance, inspections, training, and consulting; and (7) Themenwelten (Theme Worlds) covering specialized areas like training equipment, vegetation fire protection, flood protection, and battery fire protection. The company distributes multiple branded products including FLIR thermal cameras, RAMFAN ventilators, ELTEN boots, ESKA/ASKÖ gloves, DEUREX PURE binding agents, MAST/ELRO/CRANE hazardous material pumps, BIG smoke locks, and EKASTU respiratory equipment alongside its own private label products.

Differentiator

Problem solved

Functional benefit

Products and services

• Persönliche Ausrüstung (Personal Protective Equipment) Comprehensive range of personal protective equipment for firefighters, rescue services, and emergency responders, covering clothing, helmets, gloves, boots, respiratory protection, and organizational gear.
• Technische Ausrüstung (Technical Equipment) Extensive portfolio of technical equipment for fire brigades and emergency responders, including hoses, fittings, pumps, collapsible containers, ladders, power and lighting, traffic safety, water barriers, rescue equipment, hazardous material handling gear, tools, fall protection, and vehicle equipment.
• Mess-/Warntechnik (Measurement/Warning Technology) Measurement and warning technology including FLIR thermal imaging cameras, gas detectors, test tubes, leak detectors, voltage testing equipment, and radiation technology devices for fire and hazardous material operations.
• Brandschutz (Fire Protection Products) Fire protection products including portable and mobile fire extinguishers, foam agents, signage, wall hydrants, cabinets, smoke detectors, fire blankets, and fire extinguishing sprays for buildings and facilities.
• Erste-Hilfe (First Aid Supplies) First aid kits, cabinets, cots, emergency medicine equipment, rescue and evacuation equipment (stretchers, spine boards, baskets), and safety signage for workplaces, public buildings, and emergency response units.
• Service/Dienstleistungen (Maintenance, Inspection & Training Services) Certified maintenance and inspection services covering fire extinguishers, respiratory equipment, gas detectors, pressure vessels, fall protection, smoke detectors, and RWA/NRA systems; creation of escape/rescue and fire brigade plans; fire protection training (Brandschutzhelferausbildung); consulting; and equipment rental via the Mietpark.
• FLIR Thermal Imaging Cameras High-resolution FLIR thermal imaging cameras distributed by Herbach for firefighting operations, enabling visibility through dense smoke for rapid person rescue and safe firefighting.
• RAMFAN Ventilators/Fans High-performance RAMFAN ventilation equipment for firefighting operations including electric, battery-powered, and gasoline-powered fans for smoke extraction, positive pressure ventilation, and confined space ventilation.
• DEUREX PURE Oil and Chemical Binding Agents DEKRA-certified environmentally friendly DEUREX PURE oil and chemical binding agents in various forms (bags, buckets, net quads, sacks, hoses, fleece mats/rolls, cloths, canal covers, and havarie sets) for hazardous material response and environmental protection.
• Hazardous Material Pumps Specialized pumps for the safe transfer and pumping of chemicals, acids, alkalis, solvents, fuels, and other aggressive media, including electric, pneumatic, and hand-operated systems with explosion-protected variants, from brands such as MAST and ELRO.
• BIG Mobile Smoke Locks Mobile smoke locks (MRV) manufactured by B.S. Belüftungs-GmbH, consisting of adjustable metal frames with heat-resistant special fabric (up to 600°C) for door frames to keep escape routes smoke-free during interior fire attacks.
• EKASTU Respiratory Protection Equipment EKASTU respiratory protection products including full masks, half masks, chemical protection gloves, DIRIN combination filters, and storage/carry cases, meeting DIN EN 148-1 standards.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• FLIR SystemscoreTechnology or IntegrationFLIR Systems is featured as a key brand partner on Herbach's homepage. Herbach distributes FLIR thermal imaging cameras (e.g., FLIR K95 95° wide-angle camera at €7,674.31) marketed for firefighting applications — making invisible visible, enabling rapid person rescue and safe firefighting operations. The partnership provides fire brigades with precision thermal imaging technology.
• ASKÖ (Austria)coreTechnology or IntegrationASKÖ is featured as a featured brand for protective gloves on Herbach's homepage. ASKÖ firefighter and rescue gloves (robust, safe, operationally ready) are distributed through Herbach for technical rescue and interior attack applications, utilizing modern high-tech materials with maximum wearing comfort.
• ELTENcoreTechnology or IntegrationELTEN firefighter boots are featured as a key brand on Herbach's homepage. ELTEN boots are marketed as providing extreme heat protection, absolute slip resistance, and fatigue-free comfort for safe footing in the most dangerous situations.
• ESKA (E.S. Kautschuk)coreTechnology or IntegrationESKA tactical gloves are featured on Herbach's homepage. ESKA firefighter and rescue gloves combine uncompromising safety with perfect ergonomic fit, marketed as maximum protection with full fingertip sensitivity for the toughest conditions.
• RAMFAN (AMETEK)coreTechnology or IntegrationRAMFAN brand ventilation equipment (high-performance fans for smoke extraction, positive pressure ventilation, and confined space ventilation) is a major product line distributed by Herbach. Products include electric, battery-powered, and gasoline-powered fans, ranging from compact UB20 units to the GX 600 series.
• DEUREXcoreTechnology or IntegrationDEUREX PURE environmentally friendly oil and chemical binding agent is distributed by Herbach. The product line includes granules, cloths, rolls, bags, and canal covers for hazardous material incidents and environmental protection applications. DEUREX PURE is DEKRA-certified and listed in the certified oil binder list.
• B.S. Belüftungs-GmbHcoreTechnology or IntegrationB.S. Belüftungs-GmbH manufactures the BIG mobile smoke locks (F70 PRO, F80 PRO, F90 PRO) distributed by Herbach. These firefighting equipment products feature heat-resistant glass fiber fabric (up to 600°C) and telescopic frames for rapid door-seal installation during interior fire attacks.
• EKASTUcoreTechnology or IntegrationEKASTU respiratory protection equipment including full masks, half masks, filters, and chemical protection gloves are distributed by Herbach. Products include DIRIN combination filters, Mandil FFP masks, and C 607/Selecta full face masks meeting DIN EN 148-1 standards.
• MAST PumpencoreTechnology or IntegrationMAST hazardous material pumps (GUP 3-1.5 series, IN-EX 7-3 D) conforming to DIN 14427 and DIN 14555 are distributed by Herbach. These pumps are used for safely transferring chemicals and dangerous liquids at hazardous material incidents.
• DÖNGEScoreTechnology or IntegrationDÖNGES equipment including hazard detection pumps, decontamination sets, and signaling equipment is distributed by Herbach. Products include BELADUNGSSATZ DEKONTAMINATION DIN 14800-L2 and BELADUNGSSATZ GROBREINIGUNG DIN 14800-L1 kits.
• ELRO (AS Ottomeyer)coreTechnology or IntegrationELRO hazardous material hose pumps (GP 20/10 Ex per DIN 14427, GUP 3-1.5 series) are distributed by Herbach for safe transfer and pumping of chemicals and dangerous liquids in hazardous material operations.
• CEMOcoreTechnology or IntegrationCEMO equipment including spreading machines (Streuwagen SW 20-C), mobile boot washing stations (Premium), and boot cleaners (ECO) are distributed by Herbach for industrial and fire brigade use.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bullard: US-based manufacturer of thermal imaging cameras, respiratory protection (SCBA), and head/face protection for firefighters and industrial users. Comparable as a supplier of thermal imaging cameras (Herbach distributes FLIR's competing brand) and respiratory protection equipment to the same firefighting customer segment.
• Avon Protection: UK-based manufacturer of respiratory protection systems (SCBA, CBRN, emergency escape) for military, fire, and first-responder customers. Comparable as an established respiratory-protection manufacturer (competing with EKASTU/MSA/Dräger product lines that Herbach distributes) serving similar European end markets.
• Rosenbauer International: Austrian-headquartered manufacturer and global supplier of firefighting vehicles, equipment, and PPE to professional and volunteer fire brigades and municipalities. Closely comparable to Herbach in serving the same German/European municipal firefighter customer base with both equipment distribution and recurring service offerings.
• WEBER-HYDRAULIK / Weber-Rescue: Austrian/German manufacturer of hydraulic rescue tools (spreaders, cutters, rams) and equipment for technical rescue and fire brigades. Comparable in serving fire and rescue services with specialized equipment, including via distribution networks into the German municipal market.

Broad incumbents

• Johnson Controls (Tyco Fire Protection Products): Global fire detection and suppression systems and equipment provider (including Tyco, Ansul, GRUNDFOS pumps). Comparable in supplying fire protection equipment and maintenance services to industrial and municipal customers, though at larger scale and with broader geographic reach.
• MSA Safety: US-listed global manufacturer of safety equipment including respiratory protection, gas detection, thermal imaging, and firefighter PPE (SCBA, helmets). Competitor in multiple of Herbach's product categories (respiratory, gas detection, thermal imaging) for industrial and fire-service customers in Europe.
• Honeywell Personal Protective Equipment: Honeywell's Safety & Productivity Solutions segment supplies PPE (respiratory protection, protective clothing, gloves) and gas detection. Comparable as a broad-line safety equipment manufacturer whose products compete with several of Herbach's distributed brands (e.g. respiratory, detection).
• Drägerwerk: German safety and medical technology company offering respiratory protection, gas detection, and fire/industrial safety solutions. Comparable as a Germany-based safety-equipment specialist serving industrial and first-responder customers, though at much larger scale and with own manufacturing rather than distribution.
• 3M Personal Safety Division: 3M's Personal Safety Division offers respiratory protection, hearing protection, and detection equipment used by industrial and first-responder customers. Comparable as a broad-line safety equipment competitor across multiple product categories Herbach distributes.

Others

• DEKRA: German/European testing, inspection, and certification (TIC) company that issues certifications (including certified oil binders that Herbach's DEUREX PURE carries). Not a direct competitor to Herbach, but an adjacent ecosystem player whose certification standards underpin Herbach's services market and could vertically integrate into inspection services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brandschutz-arbeitsschutz-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbach