InterPrac

What InterPrac does

InterPrac is an Australian financial services licensee operating as a wholly-owned subsidiary of Sequoia Financial Group (ASX:SEQ), headquartered in Melbourne with national coverage across all Australian states and territories. Founded in 2001, the company provides professional services across insurance, administration, and financial planning primarily to accountant-aligned financial advisers who operate as Authorised Representatives (ARs) under InterPrac's Australian Financial Services Licence (AFSL 246638) and Australian Credit Licence (ACL 388051). InterPrac supports a network of more than 350 ARs managing over AUD $18 billion in combined client assets, including AUD $10 billion in investment platforms and AUD $8 billion in direct investments.

The core offering combines compliance monitoring (pre-vet and audit), Lonsec-sourced investment research, Kaplan Ontrack CPD training, and practice management tooling with pre-coded templates integrated into Xplan, Midwinter, and AdviserLogic software. Adjacent services extend into vehicle and equipment finance, property and business loans, investment and superannuation advice, life and income protection insurance, SMSF administration (SMSF Engine), and legal document services (Constitute, InterDocs). InterPrac retired its proprietary IP Office client management system in February 2025 in favor of third-party software partnerships.

Revenue is generated primarily through a tiered percentage fee on each AR's annual practice revenue (5-20% depending on revenue band), supplemented by Professional Indemnity Insurance access, software and paraplanning services at wholesale rates, and referral fees from partnerships such as Bott Insurance Brokers. The firm is structured through Interprac Ltd as holding entity, with InterPrac Financial Planning Pty Ltd and InterPrac Finance Services Pty Ltd as core operating subsidiaries, alongside SMSF Engine Pty Ltd and NTAA Corporate.

Name

InterPrac

Legal name

InterPrac Financial Planning Pty Ltd

Website

https://interprac.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

InterPrac is an Australian AFSL licensee and subsidiary of Sequoia Financial Group, providing compliance, research, software, and practice management support to a national network of 350+ Authorised Representatives in the accountant-aligned financial advice segment.

Ownership category

akta.pro rank

Product category

Financial Advisory & AFSL Licensee Services

NAICS

Portfolio Management and Investment Advice (523940), Mortgage and Nonmortgage Loan Brokers (52231), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Investment Advice (6282), Loan Brokers (6163), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Personal Loan & Unsecured Credit Intermediation (FSAEAEAM), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• AFSL licensee services
• Financial planning support
• Compliance monitoring services
• Practice management tools
• Authorised representative network

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Authorised Representative Fees: InterPrac charges authorised representatives a tiered percentage-based fee on their annual practice revenue. Fees range from 20% for revenue $0-$80,000 down to 5% for revenue $1.2M-$3.6M, with POA pricing above $3.6M. This is the primary revenue stream.
2. Professional Indemnity Insurance Access: Access to pooled and subsidised Professional Indemnity Insurance offered as an additional cost to authorised representatives.
3. Software and Paraplanning Services: Additional cost services including software (Xplan, Midwinter, AdviserLogic at wholesale rates), paraplanning services, and practice management consulting available to authorised representatives for supplementary fees.
4. Referral Partner Fees: Insurance referral partnership program with Bott Insurance brokers, generating referral payments for directing clients to insurance protection services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

InterPrac operates as an Australian Financial Services Licensee (AFSL 246638) that provides financial advisers and accountants with AFSL licensing, compliance monitoring, Lonsec investment research, professional development, and practice management tools. Through a national network of 350+ Authorised Representatives, advisers deliver financial planning, vehicle/equipment finance, property/business loans, investment and superannuation advice, and life insurance to end clients across Australia.

Product overview

InterPrac is a financial services company operating as a fully owned subsidiary of Sequoia Financial Group (ASX:SEQ). The company offers a platform of integrated financial services through its core InterPrac Financial Planning business (AFSL 246638) and InterPrac Finance Services (ACL 388051). The product portfolio centers on financial planning services delivered via a national network of Authorised Representatives, complemented by finance solutions (vehicle/equipment finance, property/business loans), investment and superannuation advice, insurance products (life, income protection, TPD, trauma, key person), and ancillary services including SMSF administration through SMSF Engine, legal document services through Constitute/InterDocs, and client management tools.

Differentiator

Problem solved

Functional benefit

Brands

• Constitute: Legal document service for establishing companies, trusts, and super funds
• InterDocs
• SMSF Engine

Products and services

• InterPrac Financial Planning (AFSL Licence 246638) The core AFSL licensee business providing integrated financial planning services through a national network of over 350 Authorised Representatives, enabling advisers to deliver financial advice with compliance support, research, and business support under AFSL 246638.
• Vehicle and Equipment Finance Finance solutions including chattel mortgages, novated leases, sale and leaseback, and private sales for vehicles, trucks, excavators, farm equipment, medical equipment, and plant machinery, delivered through InterPrac Finance Services.
• Property and Business Loans Mortgage and lending services covering residential and commercial finance, equity loans, cross collateral investments, refinancing, consolidation, investment properties, first home buyers, commercial loans, construction loans, and SMSF loans.
• Investment and Superannuation Advice Comprehensive investment strategies including superannuation advice, wealth management, and Self Managed Super Fund (SMSF) setup and administration services delivered through the adviser network.
• Life Insurance and Income Protection Personal insurance products including life insurance, total and permanent disablement (TPD) insurance, income protection insurance, trauma insurance, key person insurance, and partnership insurance offered through advisers.
• SMSF Engine Outsourced SMSF administration services provided through SMSF Engine Pty Ltd for accountants and financial planning clients, with offshore processing capabilities.
• Constitute Legal document service for setting up companies, trusts, and super funds, operated in partnership with Docscentre, providing advisers with access to legally compliant deed variations at discounted prices.
• InterDocs Online platform for establishing legal structures including companies, trusts and superfunds with legally compliant variations to deeds completed by in-house lawyers, available to advisers.

Quantifiable outcome

• Over AUD $18 billion in total assets under management across the adviser network

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• LonseccoreTechnology or IntegrationLonsec provides online research on managed funds, direct shares, LICs and ETFs that InterPrac advisers can access. Managed funds on the Approved Product List must have a Recommended or Highly Recommended rating by Lonsec.
• Kaplan OntracksupportingTechnology or IntegrationInterPrac provides access to Kaplan Ontrack for advisers to accrue and record Continuing Professional Development (CPD) hours as part of their professional development offerings.
• Xplan, Midwinter, AdviserLogicsupportingTechnology or IntegrationSoftware partnerships with Xplan, Midwinter, and AdviserLogic provide advisers with access to financial planning software at wholesale rates, with key documents coded for their benefit.
• Constitute (Legal Documents)supportingStrategic or Co-development PartnerInterPrac maintains a close affiliation with Constitute (part of Docscentre) for the establishment of companies, trusts, and super funds. SMSF Engine Pty Ltd provides outsourced SMSF administration services. These services are available at discounted prices to advisers.
• Bott Insurance BrokerssupportingChannel Partner/ Reseller/ DistributorBott Insurance brokers is a referral partner for insurance protection services. InterPrac directs clients to Bott Insurance for insurance needs, respecting the primary relationship between advisers and their clients.
• BT, TAL, AIA, Challenger, Macquarie, IOOF, Netwealth, AMP, ColonialsupportingTechnology or IntegrationTechnical Support Hotlines with major product providers have been set up for InterPrac advisers, providing direct access to product provider support for complex queries and case setup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• HUB24: HUB24 is a leading Australian investment platform and technology provider used by advisers; it does not directly compete as an AFSL but is an enabling peer that defines the technology and APL standard against which licensees like InterPrac compete.
• SMSF Engine: Owned within the InterPrac group, SMSF Engine offers outsourced SMSF administration to accountants and advisers, comparable to independent SMSF administration providers that compete for the same back-office workflow.

Broad incumbents

• AMP Limited (Advice business): AMP operates one of Australia's largest financial advice networks and platforms; competes with InterPrac for advisers and consumers in the wealth and advice segment, although at much greater scale and brand recognition.
• Insignia Financial (IOOF): Insignia/IOOF is one of Australia's largest wealth management groups, operating multiple AFSL-aligned advice businesses and platforms that compete for the same adviser and advice-network economics as InterPrac.
• Sequoia Financial Group: Sequoia is InterPrac's ASX-listed parent and operates an adjacent diversified financial services platform (including licensee, finance, and administration businesses); useful as a parent-group reference and broader incumbent comparable.

Direct peers

• Count Financial: Count Financial is an Australian AFSL licensee that supports a large national network of accounting-aligned financial advisers under a similar fee-based, independence-focused license model—directly comparable to InterPrac's core offering.
• Capstone Financial Planning: Capstone is an Australian AFSL licensee operating a national adviser network with broad APL, compliance support, and practice management tools—a close functional analog to InterPrac's licensee-and-support platform.
• Hillross Financial Services: Hillross is an AMP-aligned Australian financial advice licensee serving a national adviser network with similar compliance, training, and product support services, competing for the same accountant-aligned adviser segment.
• Lifespan Financial Planning: Lifespan is an Australian AFSL licensee serving a national network of fee-for-service financial planners, with a comparable accountant-aligned, independent product list, and tiered fee structure for authorised representatives.
• Aussie Home Loans: Aussie is Australia's largest retail mortgage and asset finance broker, directly comparable to InterPrac Finance Services' vehicle, equipment, property, and business loan broking activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-V6jWIUDAv3mIxIYOeVZAA
• LinkedInlinkedin.com/company/interpracfinancialplanningptyltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterPrac